{"id":37713,"date":"2025-11-14T11:05:50","date_gmt":"2025-11-14T16:05:50","guid":{"rendered":"https:\/\/xavierquimi.com\/?p=37713"},"modified":"2026-04-04T19:33:18","modified_gmt":"2026-04-05T00:33:18","slug":"como-disenar-experiencias-convierten-blueprint-cx","status":"publish","type":"post","link":"https:\/\/xavierquimi.com\/en\/blog\/como-disenar-experiencias-convierten-blueprint-cx\/","title":{"rendered":"C\u00f3mo dise\u00f1ar experiencias que convierten: el Blueprint CX"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><section id=\"vc_section-6aa62e0193c22\" class=\"vc_section\"><div id=\"vc_row-6aa62e0194017\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1662093330372 thegem-custom-6aa62e019400b3655\"><style>@media screen and (max-width: 1023px) {.thegem-custom-6aa62e019400b3655.wpb_row {padding-left: 0px !important;}}@media screen and (max-width: 767px) {.thegem-custom-6aa62e019400b3655.wpb_row {padding-left: 0px !important;}}@media screen and (max-width: 1023px) {.thegem-custom-6aa62e019400b3655.wpb_row {padding-right: 0px !important;}}@media screen and (max-width: 767px) {.thegem-custom-6aa62e019400b3655.wpb_row {padding-right: 0px !important;}}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6aa62e01942243954\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e0194225 \"><div class=\"wpb_wrapper thegem-custom-6aa62e01942243954\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01943c78500\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">ventas por internet que es secretos para mejorar<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01943c78500{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01943c78500{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01943c78500{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01943c78500{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01944c14290\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><a href=\"https:\/\/xavierquimi.com\/blog\/category\/comunicacion\/\">COMUNICACI\u00d3N<\/a> | LECTURA DE 9 MIN.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01944c14290{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01944c14290{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01944c14290{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01944c14290{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e019457e3014\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1>C\u00f3mo dise\u00f1ar experiencias que convierten: el Blueprint CX<\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e019457e3014{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e019457e3014{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e019457e3014{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e019457e3014{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e019462d1085\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span class=\"post-meta-author\">Escrito por: <a title=\"Visitar el sitio de Xavier Quim\u00ed Ca\u00f1arte\" href=\"https:\/\/xavierquimi.com\" rel=\"author external\">Xavier Quim\u00ed Ca\u00f1arte<\/a><\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e019462d1085{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e019462d1085{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e019462d1085{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e019462d1085{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1661452244918 thegem-custom-6aa62e01948204112 custom-inner-column-6aa62e0194829\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aa62e01949cd8566\"><div class=\"vc_column-inner thegem-custom-inner-6aa62e01949ce \"><div class=\"wpb_wrapper thegem-custom-6aa62e01949cd8566\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e0194a9f1233\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h6\" style=\"text-align: center;\">Descarga gratis la gu\u00eda para mejorar tu propuesta \u00fanica de valor en 5 pasos.<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e0194a9f1233{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e0194a9f1233{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e0194a9f1233{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e0194a9f1233{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-button-container gem-button-position-center thegem-button-6aa62e0194bd81866    \"  ><a class=\"gem-button gem-button-size-medium gem-button-style-flat gem-button-text-weight-normal gem-button-icon-position-right\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 3px;background-color: #DD3333;\" onmouseleave=\"this.style.backgroundColor='#DD3333';\" onmouseenter=\"this.style.backgroundColor='#dbb448';\" href=\"https:\/\/bit.ly\/3Cynsyk\" target=\"_self\">Descarga aqu\u00ed<i class=\"gem-print-icon gem-icon-pack-elegant \">&#xf35b;<\/i><\/a><\/div> <\/div><\/div><\/div><\/div><style type=\"text\/css\">@media screen and (max-width: 1023px) {.custom-inner-column-6aa62e0194829.wpb_row {padding-left: 0px !important;}}@media screen and (max-width: 767px) {.custom-inner-column-6aa62e0194829.wpb_row {padding-left: 0px !important;}}@media screen and (max-width: 1023px) {.custom-inner-column-6aa62e0194829.wpb_row {padding-right: 0px !important;}}@media screen and (max-width: 767px) {.custom-inner-column-6aa62e0194829.wpb_row {padding-right: 0px !important;}}<\/style><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6aa62e0194e087218\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e0194e09 \"><div class=\"wpb_wrapper thegem-custom-6aa62e0194e087218\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left  vc_custom_1765744050431\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper  \"><img width=\"1536\" height=\"1024\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-14-dic-2025-11_04_22.png\" class=\"vc_single_image-img attachment-full\" alt=\"Imagen que representa el concepto de experiencias medibles y conversiones en el contexto de Blueprint CX para marcas emocionales.\" title=\"C\u00f3mo dise\u00f1ar experiencias medibles que convierten: Blueprint CX aplicado a marcas emocionales\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-14-dic-2025-11_04_22.png 1536w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-14-dic-2025-11_04_22-300x200.png 300w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-14-dic-2025-11_04_22-1024x683.png 1024w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-14-dic-2025-11_04_22-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aa62e01953f6\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aa62e01953f19603\"><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-6aa62e019558f2925\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e0195590 \"><div class=\"wpb_wrapper thegem-custom-6aa62e019558f2925\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aa62e01956fb1173\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01956fc \"><div class=\"wpb_wrapper thegem-custom-6aa62e01956fb1173\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01957cf7784\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><strong>Hoy las marcas no compiten solo por atenci\u00f3n, compiten por memoria.<\/strong><br \/>\nLa diferencia entre una campa\u00f1a que se olvida y una experiencia que se recuerda no est\u00e1 en el presupuesto, ni en la creatividad\u2026 est\u00e1 en algo mucho m\u00e1s inc\u00f3modo:\u00a0<strong>la capacidad de medir lo que sentimos y lo que hacemos despu\u00e9s<\/strong>.<\/p>\n<p>Y aqu\u00ed es donde muchas marcas fallan. Ciertamente.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01957cf7784{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01957cf7784{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01957cf7784{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01957cf7784{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e0195830 {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-6aa62e0195830\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_border_width_1 vc_sep_pos_align_center vc_separator_no_text wpb_content_element  wpb_content_element\"   style=\"width: 100%;\"><span class=\"vc_sep_holder vc_sep_holder_l\"><span class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01b65c82818\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>\ud83d\udc49 Antes de seguir, aseg\u00farate de tener clara tu propuesta \u00fanica de valor.<\/p>\n<div class=\"title-h5\" style=\"text-align: center;\"><a href=\"https:\/\/bit.ly\/3wBaqMz\"><span style=\"color: #dd3333;\">&lt;&lt; Descarga gratis la gu\u00eda para mejorar tu propuesta \u00fanica de valor en 5 pasos &gt;&gt;<\/span><\/a><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01b65c82818{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01b65c82818{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01b65c82818{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01b65c82818{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_border_width_1 vc_sep_pos_align_center vc_separator_no_text wpb_content_element  wpb_content_element\"   style=\"width: 100%;\"><span class=\"vc_sep_holder vc_sep_holder_l\"><span class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span><\/span>\n<\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e01b678d {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-6aa62e01b678d\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-6aa62e01b69b55706\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01b69b6 \"><div class=\"wpb_wrapper thegem-custom-6aa62e01b69b55706\"><\/div><\/div><\/div><\/div><div id=\"vc_row-6aa62e01b6c72\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aa62e01b6c6d4991\"><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-6aa62e01b6e4a5791\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01b6e4b \"><div class=\"wpb_wrapper thegem-custom-6aa62e01b6e4a5791\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aa62e01b70141507 vc_col-has-fill\" id=\"menu\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01b7015 vc_custom_1766438179715\"><div class=\"wpb_wrapper thegem-custom-6aa62e01b70141507\"><div class=\" gem-icon-with-title  gem-icon-with-title-icon-size-medium\" ><div class=\"gem-icon-with-title-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #dca000;\"><span class=\"back-angle\">&#xf3f1;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #dca000;\"><span class=\"back-angle\">&#xf3f1;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-iconed-title\"><h2 style=\"\">\u00bfC\u00f3mo dise\u00f1ar experiencias que convierten?<\/h2><\/div><\/div><div class=\"gem-list gem-list-color-4\" ><ol style=\"line-height: 45px;\">\n<li><a href=\"#nuevo-desafio\">El nuevo desaf\u00edo de las marcas: dejar de adivinar<\/a><\/li>\n<li><a href=\"#problema-real\">El problema real: experiencias que no dejan rastro<\/a><\/li>\n<li><a href=\"#que-es-blueprint\">\u00bfQu\u00e9 es el Blueprint CX y por qu\u00e9 cambia las reglas del juego?<\/a><\/li>\n<li><a href=\"#emocion-sistema\">Emoci\u00f3n + Sistema: la combinaci\u00f3n que convierte<\/a><\/li>\n<li><a href=\"#dato-convertir\">Del dato a la decisi\u00f3n: convertir insights en crecimiento<\/a><\/li>\n<li><a href=\"#pregunta-final\">La pregunta final<\/a><\/li>\n<\/ol>\n<\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e01b713f {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-6aa62e01b713f\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-6aa62e01b72ed6278\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01b72ee \"><div class=\"wpb_wrapper thegem-custom-6aa62e01b72ed6278\"><\/div><\/div><\/div><\/div><\/section><div id=\"nuevo-desafio\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aa62e01b75ae9342\"><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-6aa62e01b77617019\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01b7762 \"><div class=\"wpb_wrapper thegem-custom-6aa62e01b77617019\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aa62e01b78d63546\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01b78d7 \"><div class=\"wpb_wrapper thegem-custom-6aa62e01b78d63546\"><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e01b7937 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-6aa62e01b7937\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #dca000;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(218,206,193,0.2);background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #DCA000;border: 1px solid #DCA000;\">1<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e01b7987 {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-6aa62e01b7987\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01b7a1f4240\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3><span id=\"#nuevo-desafio\" style=\"color: #dca000;\">El nuevo desaf\u00edo de las marcas: dejar de adivinar <\/span><\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01b7a1f4240{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01b7a1f4240{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01b7a1f4240{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01b7a1f4240{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01b7af33846\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Durante a\u00f1os he visto activaciones brillantes. Eventos llenos, lanzamientos con ruido, campa\u00f1as \u201cemocionales\u201d que parec\u00edan funcionar\u2026 hasta que alguien hac\u00eda la pregunta inc\u00f3moda:<\/p>\n<h4>\u00bfY esto c\u00f3mo impact\u00f3 realmente en el negocio?<\/h4>\n<p>Silencio.<\/p>\n<p>Porque medir solo likes, asistentes o visualizaciones es como evaluar una relaci\u00f3n solo por cu\u00e1ntos mensajes se enviaron, sin saber si hubo conexi\u00f3n real.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01b7af33846{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01b7af33846{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01b7af33846{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01b7af33846{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_message_box vc_message_box-solid-icon vc_message_box-rounded vc_color-alert-warning vc_do_message\" ><div class=\"vc_message_box-icon\"><i class=\"\"><\/i><\/div><div class=\"title-h5\"><strong>Consejo:<\/strong> No midas solo asistencia. Mide intenci\u00f3n y emoci\u00f3n. El verdadero KPI no est\u00e1 en cu\u00e1ntas personas llegan, sino en cu\u00e1ntas\u00a0<strong>viven la experiencia y act\u00faan despu\u00e9s<\/strong>.<\/div>\n<\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01ec2002525\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p style=\"text-align: center;\">Quiero dejar de adivinar y empezar a escalar<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01ec2002525{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01ec2002525{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01ec2002525{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01ec2002525{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<style type=\"text\/css\">.thegem-button-6aa62e01ec37e5369 .gem-button svg {fill: #DCA000;}.thegem-button-6aa62e01ec37e5369 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-fullwidth thegem-button-6aa62e01ec37e5369    \"  ><a class=\"gem-button gem-button-size-large gem-button-style-outline gem-button-text-weight-normal gem-button-border-2 gem-button-icon-position-right\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 10px;border-color: #DCA000;color: #DCA000;\" onmouseleave=\"this.style.borderColor='#DCA000';this.style.backgroundColor='transparent';this.style.color='#DCA000';\" onmouseenter=\"this.style.backgroundColor='#DD3333';this.style.color='#ffffff';\" href=\"https:\/\/forms.gle\/tFCUFxyfVvfsH2FcA\" target=\"_blank\">AGENDAR AHORA<i class=\"gem-print-icon gem-icon-pack-material \">&#xf35b;<\/i><\/a><\/div> <div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e01ec3ab {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-6aa62e01ec3ab\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-6aa62e01ec5d11337\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01ec5d2 \"><div class=\"wpb_wrapper thegem-custom-6aa62e01ec5d11337\"><div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><a href=\"https:\/\/xavierquimi.com\/blog\/como-disenar-experiencias-convierten-blueprint-cx\/#menu\" target=\"_self\" aria-label=\"Read more\"><span class=\"gem-icon-half-1\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"problema-real\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aa62e01ec8c38189\"><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-6aa62e01eca6e5371\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01eca6f \"><div class=\"wpb_wrapper thegem-custom-6aa62e01eca6e5371\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aa62e01ecbee8868\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01ecbef \"><div class=\"wpb_wrapper thegem-custom-6aa62e01ecbee8868\"><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e01ecc4f {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-6aa62e01ecc4f\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #dca000;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(218,206,193,0.2);background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #DCA000;border: 1px solid #DCA000;\">2<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e01eccac {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-6aa62e01eccac\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01ecd757632\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3><span id=\"#problema-real\" style=\"color: #dca000;\">El problema real: experiencias que no dejan rastro<\/span><\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01ecd757632{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01ecd757632{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01ecd757632{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01ecd757632{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01ece69818\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Analizando distintos embudos digitales, encontramos patrones que se repet\u00edan una y otra vez.<\/p>\n<p>Por ejemplo:<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01ece69818{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01ece69818{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01ece69818{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01ece69818{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-list gem-list-type-arrow gem-list-color-4\" ><ul>\n<li>Ca\u00eddas de hasta\u00a0<strong>40% en micro-momentos cr\u00edticos<\/strong>\u00a0(formularios, pasos de registro, confirmaciones).<\/li>\n<li>Usuarios emocionalmente impactados\u2026 pero sin siguiente paso claro.<\/li>\n<li>Automatizaciones que exist\u00edan, pero no conectaban<\/li>\n<\/ul>\n<\/div>\n<div class=\"vc_chart vc_line-chart wpb_content_element\" data-vc-legend=\"1\" data-vc-tooltips=\"1\" data-vc-animation=\"easeOutElastic\" data-vc-type=\"line\" data-vc-values=\"{&quot;labels&quot;:[&quot;Landing&quot;,&quot;Formulario&quot;,&quot;Env\\u00edo&quot;,&quot;Confirmaci\\u00f3n&quot;],&quot;datasets&quot;:[{&quot;label&quot;:&quot;Usuarios (%)&quot;,&quot;borderColor&quot;:&quot;#cec2ab&quot;,&quot;backgroundColor&quot;:&quot;#cec2ab&quot;,&quot;data&quot;:[&quot;100&quot;,&quot; 75&quot;,&quot; 60&quot;,&quot; 60&quot;]},{&quot;label&quot;:&quot;Ca\\u00edda cr\\u00edtica&quot;,&quot;borderColor&quot;:&quot;#50485b&quot;,&quot;backgroundColor&quot;:&quot;#50485b&quot;,&quot;data&quot;:[&quot;0&quot;,&quot; 25&quot;,&quot; 40&quot;,&quot; 40&quot;]}]}\" >\n\t\n\t<div class=\"wpb_wrapper\">\n\t\t<canvas class=\"vc_line-chart-canvas\" width=\"1\" height=\"1\"><\/canvas>\n\t<\/div>\n<\/div>\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01f14166592\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Vaya paradoja: experiencias dise\u00f1adas para emocionar, pero imposibles de optimizar porque nadie sab\u00eda qu\u00e9 estaba pasando realmente.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f14166592{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f14166592{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f14166592{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f14166592{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e01f1475 {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-6aa62e01f1475\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-6aa62e01f16538250\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01f1654 \"><div class=\"wpb_wrapper thegem-custom-6aa62e01f16538250\"><div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><a href=\"https:\/\/xavierquimi.com\/blog\/como-disenar-experiencias-convierten-blueprint-cx\/#menu\" target=\"_self\" aria-label=\"Read more\"><span class=\"gem-icon-half-1\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"que-es-blueprint\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aa62e01f193c1494\"><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-6aa62e01f1af19327\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01f1af2 \"><div class=\"wpb_wrapper thegem-custom-6aa62e01f1af19327\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aa62e01f1c5e2392\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01f1c5f \"><div class=\"wpb_wrapper thegem-custom-6aa62e01f1c5e2392\"><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e01f1cc8 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-6aa62e01f1cc8\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #dca000;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(218,206,193,0.2);background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #DCA000;border: 1px solid #DCA000;\">3<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e01f1d0e {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-6aa62e01f1d0e\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01f1d9f317\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3><span id=\"pilares-claves\" style=\"color: #dca000;\">Qu\u00e9 es el Blueprint CX y por qu\u00e9 transforma la forma de hacer marketing<\/span><\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f1d9f317{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f1d9f317{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f1d9f317{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f1d9f317{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01f1e6c7134\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>El\u00a0<strong>Blueprint CX<\/strong>\u00a0es una metodolog\u00eda que permite mapear, medir y optimizar cada interacci\u00f3n entre una marca y sus usuarios<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f1e6c7134{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f1e6c7134{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f1e6c7134{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f1e6c7134{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_outline \"><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01f22879936\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3>Las tres capas del Blueprint CX<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f22879936{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f22879936{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f22879936{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f22879936{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-6aa62e01f2455821 custom-inner-column-6aa62e01f2459\" ><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6aa62e01f25d92858\"><div class=\"vc_column-inner thegem-custom-inner-6aa62e01f25da \"><div class=\"wpb_wrapper thegem-custom-6aa62e01f25d92858\"><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"3\" data-rellax-min-x=\"0\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-title\" style=\"color: #FFFFFF;background-color: #977b57;padding-top: 3px;padding-bottom: 7px;\"><div class=\"gem-textbox-title-text\">Frontstage:<\/div><\/div><div class=\"gem-textbox-content\" style=\"background-color: #dacec1;background-position: center top;padding-top: 36px;padding-bottom: 36px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01f26ea9907\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Lo que el usuario ve (activaciones, mensajes, atenci\u00f3n).<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f26ea9907{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f26ea9907{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f26ea9907{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f26ea9907{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-ticket\"><svg width=\"100%\" height=\"14\" style=\"fill: #dacec1;\"><defs><pattern id=\"pattern-1789275649-10\" x=\"16\" y=\"-1\" width=\"32\" height=\"16\" patternUnits=\"userSpaceOnUse\" ><path d=\"M 0,-0.5 16,14.5 32,-0.5\" \/><\/pattern><\/defs><rect x=\"0\" y=\"-1\" width=\"100%\" height=\"14\" style=\"fill: url(#pattern-1789275649-10);\" \/><\/svg><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6aa62e01f28733669\"><div class=\"vc_column-inner thegem-custom-inner-6aa62e01f2874 \"><div class=\"wpb_wrapper thegem-custom-6aa62e01f28733669\"><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-3\" data-rellax-max-x=\"0\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-title\" style=\"color: #FFFFFF;background-color: #977B57;padding-top: 3px;padding-bottom: 7px;\"><div class=\"gem-textbox-title-text\">Backstage:<\/div><\/div><div class=\"gem-textbox-content\" style=\"background-color: #DACEC1;background-position: center top;padding-top: 36px;padding-bottom: 36px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01f295a7177\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">los procesos internos que lo sostienen (log\u00edstica, soporte, personal).<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f295a7177{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f295a7177{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f295a7177{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f295a7177{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-ticket\"><svg width=\"100%\" height=\"14\" style=\"fill: #DACEC1;\"><defs><pattern id=\"pattern-1789275649-82\" x=\"16\" y=\"-1\" width=\"32\" height=\"16\" patternUnits=\"userSpaceOnUse\" ><path d=\"M 0,-0.5 16,14.5 32,-0.5\" \/><\/pattern><\/defs><rect x=\"0\" y=\"-1\" width=\"100%\" height=\"14\" style=\"fill: url(#pattern-1789275649-82);\" \/><\/svg><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6aa62e01f2ad03217\"><div class=\"vc_column-inner thegem-custom-inner-6aa62e01f2ad1 \"><div class=\"wpb_wrapper thegem-custom-6aa62e01f2ad03217\"><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"3\" data-rellax-min-x=\"0\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-title\" style=\"color: #FFFFFF;background-color: #977B57;padding-top: 3px;padding-bottom: 7px;\"><div class=\"gem-textbox-title-text\">Puntos de contacto:<\/div><\/div><div class=\"gem-textbox-content\" style=\"background-color: #DACEC1;background-position: center top;padding-top: 36px;padding-bottom: 36px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01f2bb6389\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Los momentos donde ocurre la magia (interacci\u00f3n emocional o digital).<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f2bb6389{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f2bb6389{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f2bb6389{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f2bb6389{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-ticket\"><svg width=\"100%\" height=\"14\" style=\"fill: #DACEC1;\"><defs><pattern id=\"pattern-1789275649-65\" x=\"16\" y=\"-1\" width=\"32\" height=\"16\" patternUnits=\"userSpaceOnUse\" ><path d=\"M 0,-0.5 16,14.5 32,-0.5\" \/><\/pattern><\/defs><rect x=\"0\" y=\"-1\" width=\"100%\" height=\"14\" style=\"fill: url(#pattern-1789275649-65);\" \/><\/svg><\/div><\/div><\/div><\/div><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01f2ce14490\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>No se trata solo de ver el recorrido, sino de responder preguntas clave:<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f2ce14490{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f2ce14490{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f2ce14490{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f2ce14490{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-list gem-list-type-arrow gem-list-color-4\" ><ul>\n<li>\u00bfQu\u00e9 siente el usuario en cada punto?<\/li>\n<li>\u00bfQu\u00e9 decisi\u00f3n toma despu\u00e9s?<\/li>\n<li>\u00bfD\u00f3nde se rompe la experiencia<\/li>\n<\/ul>\n<\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01f2dd14982\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Es pasar de \u201ccreemos que funciona\u201d a\u00a0<strong>sabemos exactamente por qu\u00e9 funciona (o no)<\/strong>.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f2dd14982{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f2dd14982{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f2dd14982{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f2dd14982{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e01f2e1d {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-6aa62e01f2e1d\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-6aa62e01f2fdd2789\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01f2fde \"><div class=\"wpb_wrapper thegem-custom-6aa62e01f2fdd2789\"><div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><a href=\"https:\/\/xavierquimi.com\/blog\/como-disenar-experiencias-convierten-blueprint-cx\/#menu\" target=\"_self\" aria-label=\"Read more\"><span class=\"gem-icon-half-1\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"emocion-sistema\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aa62e01f32e06190\"><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-6aa62e01f34bb4071\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01f34bc \"><div class=\"wpb_wrapper thegem-custom-6aa62e01f34bb4071\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aa62e01f36321612\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01f3633 \"><div class=\"wpb_wrapper thegem-custom-6aa62e01f36321612\"><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e01f3695 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-6aa62e01f3695\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #dca000;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(218,206,193,0.2);background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #DCA000;border: 1px solid #DCA000;\">5<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e01f36d3 {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-6aa62e01f36d3\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01f37628155\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3><span id=\"marketing-atraccion\" style=\"color: #dca000;\">Emoci\u00f3n + Sistema: la combinaci\u00f3n que convierte<\/span><\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f37628155{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f37628155{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f37628155{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f37628155{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01f38375918\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Aqu\u00ed viene uno de los mayores malentendidos del marketing moderno.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f38375918{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f38375918{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f38375918{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f38375918{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div style='background-color: #dca000; color: #ffffff; '  class=\"gem-quote gem-quote-style-default gem-quote-no-paddings custom-color-blockqute-mark-added \" ><blockquote \" ><\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Automatizar no es volverse un robot.<\/span><\/h4>\n<p><\/blockquote><span style=color:#ffffff;  class=\"custom-color-blockqute-mark\">&#xe60c;<\/span><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e01f39012031\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Automatizar es permitir que la tecnolog\u00eda cuide la relaci\u00f3n mientras t\u00fa piensas en el siguiente gran salto estrat\u00e9gico.<\/p>\n<p>Cuando tienes un sistema:<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f39012031{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f39012031{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e01f39012031{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e01f39012031{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"thegem-te-heading thegem-custom-6aa62e01f3a6b9540\" ><h4 id=\"thegem-heading-6aa62e01f39bc\" class=\"thegem-heading thegem-custom-heading-6aa62e01f39bb6735 title-h4 with-label-icon\" style=\"text-align: left;\" ><span class=\"label-icon-wrap\"><span class=\"icon\" style=\"color:#DD9933;\"><i class=\"gem-print-icon gem-icon-pack-material \">&#xf377;<\/i><\/span><span ><span>La emoci\u00f3n no se pierde, se amplifica.<\/span><\/span><\/span><\/h4><style type=\"text\/css\">#thegem-heading-6aa62e01f39bc {margin: 0;}#thegem-heading-6aa62e01f39bc a:hover, #thegem-heading-6aa62e01f39bc a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6aa62e01f39bb6735{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6aa62e01f39bb6735{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6aa62e01f39bb6735{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6aa62e01f39bb6735{position: relative !important;}}<\/style><div class=\"thegem-te-heading thegem-custom-6aa62e01f3b3d5394\" ><h4 id=\"thegem-heading-6aa62e01f3ae4\" class=\"thegem-heading thegem-custom-heading-6aa62e01f3ae32778 title-h4 with-label-icon\" style=\"text-align: left;\" ><span class=\"label-icon-wrap\"><span class=\"icon\" style=\"color:#DD9933;\"><i class=\"gem-print-icon gem-icon-pack-material \">&#xf1f9;<\/i><\/span><span ><span>La experiencia no se enfr\u00eda, se sostiene.<\/span><\/span><\/span><\/h4><style type=\"text\/css\">#thegem-heading-6aa62e01f3ae4 {margin: 0;}#thegem-heading-6aa62e01f3ae4 a:hover, #thegem-heading-6aa62e01f3ae4 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6aa62e01f3ae32778{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6aa62e01f3ae32778{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6aa62e01f3ae32778{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6aa62e01f3ae32778{position: relative !important;}}<\/style><div class=\"thegem-te-heading thegem-custom-6aa62e01f3bfb2566\" ><h4 id=\"thegem-heading-6aa62e01f3ba8\" class=\"thegem-heading thegem-custom-heading-6aa62e01f3ba79556 title-h4 with-label-icon\" style=\"text-align: left;\" ><span class=\"label-icon-wrap\"><span class=\"icon\" style=\"color:#DD9933;\"><i class=\"gem-print-icon gem-icon-pack-material \">&#xf1fc;<\/i><\/span><span ><span>El crecimiento deja de depender de la intuici\u00f3n.<\/span><\/span><\/span><\/h4><style type=\"text\/css\">#thegem-heading-6aa62e01f3ba8 {margin: 0;}#thegem-heading-6aa62e01f3ba8 a:hover, #thegem-heading-6aa62e01f3ba8 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6aa62e01f3ba79556{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6aa62e01f3ba79556{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6aa62e01f3ba79556{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6aa62e01f3ba79556{position: relative !important;}}<\/style><div class=\"vc_message_box vc_message_box-solid-icon vc_message_box-rounded vc_color-alert-warning vc_do_message\" ><div class=\"vc_message_box-icon\"><i class=\"\"><\/i><\/div><div class=\"title-h5\"><strong>Tips de Growth: <\/strong><\/div>\n<ul>\n<li>Una experiencia sin sistema no escala.<\/li>\n<li>Un sistema sin emoci\u00f3n no convierte.<\/li>\n<\/ul>\n<\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e01f3cf9 {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-6aa62e01f3cf9\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-6aa62e01f3e922146\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e01f3e93 \"><div class=\"wpb_wrapper thegem-custom-6aa62e01f3e922146\"><div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><a href=\"https:\/\/xavierquimi.com\/blog\/como-disenar-experiencias-convierten-blueprint-cx\/#menu\" target=\"_self\" aria-label=\"Read more\"><span class=\"gem-icon-half-1\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"dato-convertir\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aa62e01f411e8485\"><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-6aa62e02000858870\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e0200086 \"><div class=\"wpb_wrapper thegem-custom-6aa62e02000858870\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aa62e020022c4441\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e020022e \"><div class=\"wpb_wrapper thegem-custom-6aa62e020022c4441\"><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e020029f {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-6aa62e020029f\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #dca000;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(218,206,193,0.2);background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #DCA000;border: 1px solid #DCA000;\">5<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e02002de {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-6aa62e02002de\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e02003836201\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 style=\"text-align: left;\"><span id=\"sistema-ventas\" style=\"color: #dca000;\">Del dato a la decisi\u00f3n: convertir insights en crecimiento<br \/>\n<\/span><\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e02003836201{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e02003836201{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e02003836201{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e02003836201{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e02004587843\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>El verdadero poder del Blueprint CX no est\u00e1 en el mapa, sino en lo que haces despu\u00e9s.<\/p>\n<p>Cuando conectas experiencia, datos y automatizaci\u00f3n:<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e02004587843{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e02004587843{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e02004587843{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e02004587843{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-list gem-list-type-arrow gem-list-color-4\" ><ul>\n<li>Detectas fricciones invisibles<\/li>\n<li>Optimizas micro-momentos clave<\/li>\n<li>Dise\u00f1as experimentos de alto impacto<\/li>\n<\/ul>\n<\/div><div class=\"thegem-te-heading thegem-custom-6aa62e02005ad5254\" ><h4 id=\"thegem-heading-6aa62e0200533\" class=\"thegem-heading thegem-custom-heading-6aa62e02005328870 title-h4 with-label-icon\" style=\"text-align: left;\" ><span class=\"label-icon-wrap\"><span class=\"icon\" style=\"color:#DD3333;\"><i class=\"gem-print-icon gem-icon-pack-fontawesome \">&#xf071;<\/i><\/span><span ><span>Y lo m\u00e1s importante: dejas de improvisar.<\/span><\/span><\/span><\/h4><style type=\"text\/css\">#thegem-heading-6aa62e0200533 {margin: 0;}#thegem-heading-6aa62e0200533 a:hover, #thegem-heading-6aa62e0200533 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6aa62e02005328870{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6aa62e02005328870{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6aa62e02005328870{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6aa62e02005328870{position: relative !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e02005c8 {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-6aa62e02005c8\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_outline \"><img width=\"1536\" height=\"1024\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/11\/dejar-de-improvisar-decision-estrategica-blueprint-cx.jpg.png\" class=\"vc_single_image-img attachment-full\" alt=\"Profesional analizando datos en tablet para tomar decisiones estrat\u00e9gicas basadas en experiencia y datos.\" title=\"Del dato a la decisi\u00f3n: dejar de improvisar en marketing\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/11\/dejar-de-improvisar-decision-estrategica-blueprint-cx.jpg.png 1536w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/11\/dejar-de-improvisar-decision-estrategica-blueprint-cx.jpg-300x200.png 300w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/11\/dejar-de-improvisar-decision-estrategica-blueprint-cx.jpg-1024x683.png 1024w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/11\/dejar-de-improvisar-decision-estrategica-blueprint-cx.jpg-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div><figcaption class=\"vc_figure-caption\">Cuando los datos gu\u00edan la experiencia, el crecimiento deja de ser intuici\u00f3n.<\/figcaption>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<div class=\"thegem-te-heading thegem-custom-6aa62e0200a0b9739\" ><h4 id=\"thegem-heading-6aa62e0200991\" class=\"thegem-heading thegem-custom-heading-6aa62e020098f4023 title-h4 with-label-icon\" style=\"text-align: left;\" ><span class=\"label-icon-wrap\"><span class=\"icon\" style=\"color:#DD9933;\"><i class=\"gem-print-icon gem-icon-pack-fontawesome \">&#xf212;<\/i><\/span><span ><span>Aprendizajes clave:<\/span><\/span><\/span><\/h4><style type=\"text\/css\">#thegem-heading-6aa62e0200991 {margin: 0;}#thegem-heading-6aa62e0200991 a:hover, #thegem-heading-6aa62e0200991 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6aa62e020098f4023{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6aa62e020098f4023{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6aa62e020098f4023{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6aa62e020098f4023{position: relative !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e0200a2c {margin-bottom: 10px !important;}<\/style><div id=\"thegem-divider-6aa62e0200a2c\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-list gem-list-type-star gem-list-color-4\" ><ul>\n<li>Medir no es controlar, es aprender.<\/li>\n<li>Los datos emocionales tambi\u00e9n son estrat\u00e9gicos.<\/li>\n<li>Una experiencia bien estructurada genera confianza y recuerdo.<\/li>\n<\/ul>\n<\/div><div class=\"clearboth\"><\/div><div id=\"thegem-divider-6aa62e0200a78\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-6aa62e0200c321973\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e0200c33 \"><div class=\"wpb_wrapper thegem-custom-6aa62e0200c321973\"><div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><a href=\"https:\/\/xavierquimi.com\/blog\/como-disenar-experiencias-convierten-blueprint-cx\/#menu\" target=\"_self\" aria-label=\"Read more\"><span class=\"gem-icon-half-1\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pregunta-final\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aa62e0200ef8946\"><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-6aa62e02010994934\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e020109a \"><div class=\"wpb_wrapper thegem-custom-6aa62e02010994934\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aa62e02012192756\" ><div class=\"vc_column-inner thegem-custom-inner-6aa62e020121a \"><div class=\"wpb_wrapper thegem-custom-6aa62e02012192756\"><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e0201284 {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-6aa62e0201284\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #dca000;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(218,206,193,0.2);background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #DCA000;border: 1px solid #DCA000;\">6<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e02012c3 {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-6aa62e02012c3\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e0201355633\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3><span id=\"aspectos-estrategicos\" style=\"color: #dca000;\">La pregunta final<\/span><\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e0201355633{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e0201355633{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e0201355633{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e0201355633{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e02014279853\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Si tus usuarios sienten algo pero no sabes qu\u00e9 hacer con esa emoci\u00f3n, el problema no es la creatividad. Es no tener un sistema que transforme esa emoci\u00f3n en acci\u00f3n concreta.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e02014279853{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e02014279853{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e02014279853{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e02014279853{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-6aa62e02015b44712 vc_row-o-content-middle vc_row-flex custom-inner-column-6aa62e02015b7\" ><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6aa62e020171b3495\"><div class=\"vc_column-inner thegem-custom-inner-6aa62e020171c \"><div class=\"wpb_wrapper thegem-custom-6aa62e020171b3495\"><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"3\" data-rellax-min-x=\"0\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-title\" style=\"color: #FFFFFF;background-color: #968773;padding-top: 3px;padding-bottom: 7px;\"><div class=\"gem-textbox-title-text\">El verdadero cuello de botella<\/div><\/div><div class=\"gem-textbox-content\" style=\"background-color: #dacec1;background-position: center top;padding-top: 26px;padding-bottom: 36px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e020180c3233\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Si tus usuarios sienten algo pero no sabes qu\u00e9 hacer con esa emoci\u00f3n, el problema no es la creatividad. Es no tener un sistema que transforme esa emoci\u00f3n en acci\u00f3n concreta.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e020180c3233{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e020180c3233{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e020180c3233{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e020180c3233{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-ticket\"><svg width=\"100%\" height=\"14\" style=\"fill: #dacec1;\"><defs><pattern id=\"pattern-1789275650-10\" x=\"16\" y=\"-1\" width=\"32\" height=\"16\" patternUnits=\"userSpaceOnUse\" ><path d=\"M 0,-0.5 16,14.5 32,-0.5\" \/><\/pattern><\/defs><rect x=\"0\" y=\"-1\" width=\"100%\" height=\"14\" style=\"fill: url(#pattern-1789275650-10);\" \/><\/svg><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6aa62e02019858266\"><div class=\"vc_column-inner thegem-custom-inner-6aa62e0201986 \"><div class=\"wpb_wrapper thegem-custom-6aa62e02019858266\"><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-3\" data-rellax-max-x=\"0\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-title\" style=\"color: #FFFFFF;background-color: #968773;padding-top: 3px;padding-bottom: 7px;\"><div class=\"gem-textbox-title-text\">La oportunidad real<\/div><\/div><div class=\"gem-textbox-content\" style=\"background-color: #dacec1;background-position: center top;padding-top: 26px;padding-bottom: 36px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e0201a5f3559\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Cuando existe un sistema, esa emoci\u00f3n se puede dise\u00f1ar, medir y escalar, convirti\u00e9ndose en decisiones claras y crecimiento sostenible.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e0201a5f3559{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e0201a5f3559{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e0201a5f3559{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e0201a5f3559{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-ticket\"><svg width=\"100%\" height=\"14\" style=\"fill: #dacec1;\"><defs><pattern id=\"pattern-1789275650-68\" x=\"16\" y=\"-1\" width=\"32\" height=\"16\" patternUnits=\"userSpaceOnUse\" ><path d=\"M 0,-0.5 16,14.5 32,-0.5\" \/><\/pattern><\/defs><rect x=\"0\" y=\"-1\" width=\"100%\" height=\"14\" style=\"fill: url(#pattern-1789275650-68);\" \/><\/svg><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e0201af2 {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-6aa62e0201af2\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"clearboth\"><\/div><div id=\"thegem-divider-6aa62e0201aff\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6aa62e0201b0a {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-6aa62e0201b0a\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-top gem-textbox-top-shield\"><svg viewBox=\"0 0 1000 50\" preserveAspectRatio=\"none\" width=\"100%\" height=\"50\" style=\"fill: rgba(218,206,193,0.8);\"><path d=\"M 0,50.5 500,0 1000,50.5\" \/><\/svg><\/div><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(218,206,193,0.8);background-position: center top;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1766761846071 thegem-vc-text thegem-custom-6aa62e0201bc35921\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3><a name=\"_Toc111189631\"><\/a><span style=\"color: #977b57;\">\u00bfListo para dise\u00f1ar experiencias que convierten?<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">Si quieres dejar de hacer eventos que se olvidan y empezar a\u00a0<strong>dise\u00f1ar experiencias que venden<\/strong>, este es el momento de repensar tu estrategia.<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><strong>Podemos trabajar juntos para crear tu propio Blueprint CX<\/strong>\u00a0y convertir cada acci\u00f3n en resultados medibles.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e0201bc35921{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e0201bc35921{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e0201bc35921{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e0201bc35921{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<style type=\"text\/css\">.thegem-button-6aa62e0201ce41052 .gem-button svg {fill: #DCA000;}.thegem-button-6aa62e0201ce41052 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-fullwidth thegem-button-6aa62e0201ce41052    \"  ><a class=\"gem-button gem-button-size-large gem-button-style-outline gem-button-text-weight-normal gem-button-border-2 gem-button-icon-position-right\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 10px;border-color: #DCA000;color: #DCA000;\" onmouseleave=\"this.style.borderColor='#DCA000';this.style.backgroundColor='transparent';this.style.color='#DCA000';\" onmouseenter=\"this.style.backgroundColor='#DD3333';this.style.color='#ffffff';\" href=\"https:\/\/forms.gle\/tFCUFxyfVvfsH2FcA\" target=\"_blank\">AGENDAR AHORA<i class=\"gem-print-icon gem-icon-pack-material \">&#xf35b;<\/i><\/a><\/div> \r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aa62e0201d8b8508\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h5\" style=\"text-align: center;\"><span style=\"color: #977b57;\">\u00danete a mi comunidad, y te invito a compartir este art\u00edculo.<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aa62e0201d8b8508{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aa62e0201d8b8508{display: block!important;}}@media screen and (max-width: 1023px) 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