{"id":37713,"date":"2025-11-14T11:05:50","date_gmt":"2025-11-14T16:05:50","guid":{"rendered":"https:\/\/xavierquimi.com\/?p=37713"},"modified":"2026-04-04T19:33:18","modified_gmt":"2026-04-05T00:33:18","slug":"como-disenar-experiencias-convierten-blueprint-cx","status":"publish","type":"post","link":"https:\/\/xavierquimi.com\/en\/blog\/como-disenar-experiencias-convierten-blueprint-cx\/","title":{"rendered":"C\u00f3mo dise\u00f1ar experiencias que convierten: el Blueprint CX"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section id=\"vc_section-69f0d764eb5b5\" class=\"vc_section\"><div id=\"vc_row-69f0d764eb9aa\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1662093330372 thegem-custom-69f0d764eb99a4947\"><style>@media screen and (max-width: 1023px) {.thegem-custom-69f0d764eb99a4947.wpb_row {padding-left: 0px !important;}}@media screen and (max-width: 767px) {.thegem-custom-69f0d764eb99a4947.wpb_row {padding-left: 0px !important;}}@media screen and (max-width: 1023px) {.thegem-custom-69f0d764eb99a4947.wpb_row {padding-right: 0px !important;}}@media screen and (max-width: 767px) {.thegem-custom-69f0d764eb99a4947.wpb_row {padding-right: 0px !important;}}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0d764ebbdb980\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d764ebbdc \"><div class=\"wpb_wrapper thegem-custom-69f0d764ebbdb980\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d764ebd731939\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">ventas por internet que es secretos para mejorar<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ebd731939{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ebd731939{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ebd731939{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ebd731939{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d764ebe5d9691\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><a href=\"https:\/\/xavierquimi.com\/blog\/category\/comunicacion\/\">COMUNICACI\u00d3N<\/a> | LECTURA DE 9 MIN.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ebe5d9691{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ebe5d9691{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ebe5d9691{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ebe5d9691{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d764ebefd1292\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1>C\u00f3mo dise\u00f1ar experiencias que convierten: el Blueprint CX<\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ebefd1292{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ebefd1292{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ebefd1292{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ebefd1292{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d764ebf922033\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span class=\"post-meta-author\">Escrito por: <a title=\"Visitar el sitio de Xavier Quim\u00ed Ca\u00f1arte\" href=\"https:\/\/xavierquimi.com\" rel=\"author external\">Xavier Quim\u00ed Ca\u00f1arte<\/a><\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ebf922033{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ebf922033{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ebf922033{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ebf922033{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1661452244918 thegem-custom-69f0d764ec1b31540 custom-inner-column-69f0d764ec1bc\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0d764ec35a8089\"><div class=\"vc_column-inner thegem-custom-inner-69f0d764ec35b \"><div class=\"wpb_wrapper thegem-custom-69f0d764ec35a8089\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d764ec4307457\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h6\" style=\"text-align: center;\">Descarga gratis la gu\u00eda para mejorar tu propuesta \u00fanica de valor en 5 pasos.<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ec4307457{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ec4307457{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ec4307457{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ec4307457{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-button-container gem-button-position-center thegem-button-69f0d764ec5d85050    \"  ><a class=\"gem-button gem-button-size-medium gem-button-style-flat gem-button-text-weight-normal gem-button-icon-position-right\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 3px;background-color: #DD3333;\" onmouseleave=\"this.style.backgroundColor='#DD3333';\" onmouseenter=\"this.style.backgroundColor='#dbb448';\" href=\"https:\/\/bit.ly\/3Cynsyk\" target=\"_self\">Descarga aqu\u00ed<i class=\"gem-print-icon gem-icon-pack-elegant \">&#xf35b;<\/i><\/a><\/div> <\/div><\/div><\/div><\/div><style type=\"text\/css\">@media screen and (max-width: 1023px) {.custom-inner-column-69f0d764ec1bc.wpb_row {padding-left: 0px !important;}}@media screen and (max-width: 767px) {.custom-inner-column-69f0d764ec1bc.wpb_row {padding-left: 0px !important;}}@media screen and (max-width: 1023px) {.custom-inner-column-69f0d764ec1bc.wpb_row {padding-right: 0px !important;}}@media screen and (max-width: 767px) {.custom-inner-column-69f0d764ec1bc.wpb_row {padding-right: 0px !important;}}<\/style><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0d764ec7cf2333\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d764ec7d0 \"><div class=\"wpb_wrapper thegem-custom-69f0d764ec7cf2333\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left  vc_custom_1765744050431\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"1536\" height=\"1024\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-14-dic-2025-11_04_22.png\" class=\"vc_single_image-img attachment-full\" alt=\"Imagen que representa el concepto de experiencias medibles y conversiones en el contexto de Blueprint CX para marcas emocionales.\" title=\"C\u00f3mo dise\u00f1ar experiencias medibles que convierten: Blueprint CX aplicado a marcas emocionales\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-14-dic-2025-11_04_22.png 1536w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-14-dic-2025-11_04_22-300x200.png 300w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-14-dic-2025-11_04_22-1024x683.png 1024w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-14-dic-2025-11_04_22-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-69f0d764ece39\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0d764ece3338\"><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-69f0d764ecfdc737\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d764ecfdd \"><div class=\"wpb_wrapper thegem-custom-69f0d764ecfdc737\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-69f0d764ed1384178\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d764ed139 \"><div class=\"wpb_wrapper thegem-custom-69f0d764ed1384178\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d764ed2038394\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><strong>Hoy las marcas no compiten solo por atenci\u00f3n, compiten por memoria.<\/strong><br \/>\nLa diferencia entre una campa\u00f1a que se olvida y una experiencia que se recuerda no est\u00e1 en el presupuesto, ni en la creatividad\u2026 est\u00e1 en algo mucho m\u00e1s inc\u00f3modo:\u00a0<strong>la capacidad de medir lo que sentimos y lo que hacemos despu\u00e9s<\/strong>.<\/p>\n<p>Y aqu\u00ed es donde muchas marcas fallan. Ciertamente.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ed2038394{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ed2038394{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ed2038394{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ed2038394{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d764ed291 {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-69f0d764ed291\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey  wpb_content_element\"><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\r\n<\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d764ed4b57135\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>\ud83d\udc49 Antes de seguir, aseg\u00farate de tener clara tu propuesta \u00fanica de valor.<\/p>\n<div class=\"title-h5\" style=\"text-align: center;\"><a href=\"https:\/\/bit.ly\/3wBaqMz\"><span style=\"color: #dd3333;\">&lt;&lt; Descarga gratis la gu\u00eda para mejorar tu propuesta \u00fanica de valor en 5 pasos &gt;&gt;<\/span><\/a><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ed4b57135{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ed4b57135{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ed4b57135{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ed4b57135{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey  wpb_content_element\"><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\r\n<\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d764ed5cb {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-69f0d764ed5cb\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-69f0d764ed725105\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d764ed726 \"><div class=\"wpb_wrapper thegem-custom-69f0d764ed725105\"><\/div><\/div><\/div><\/div><div id=\"vc_row-69f0d764ed90f\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0d764ed90a5103\"><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-69f0d764eda7d6567\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d764eda7e \"><div class=\"wpb_wrapper thegem-custom-69f0d764eda7d6567\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-69f0d764edbd34017 vc_col-has-fill\" id=\"menu\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d764edbd4 vc_custom_1766438179715\"><div class=\"wpb_wrapper thegem-custom-69f0d764edbd34017\"><div class=\" gem-icon-with-title  gem-icon-with-title-icon-size-medium\" ><div class=\"gem-icon-with-title-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #dca000;\"><span class=\"back-angle\">&#xf3f1;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #dca000;\"><span class=\"back-angle\">&#xf3f1;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-iconed-title\"><h2 style=\"\">\u00bfC\u00f3mo dise\u00f1ar experiencias que convierten?<\/h2><\/div><\/div><div class=\"gem-list gem-list-color-4\" ><ol style=\"line-height: 45px;\">\n<li><a href=\"#nuevo-desafio\">El nuevo desaf\u00edo de las marcas: dejar de adivinar<\/a><\/li>\n<li><a href=\"#problema-real\">El problema real: experiencias que no dejan rastro<\/a><\/li>\n<li><a href=\"#que-es-blueprint\">\u00bfQu\u00e9 es el Blueprint CX y por qu\u00e9 cambia las reglas del juego?<\/a><\/li>\n<li><a href=\"#emocion-sistema\">Emoci\u00f3n + Sistema: la combinaci\u00f3n que convierte<\/a><\/li>\n<li><a href=\"#dato-convertir\">Del dato a la decisi\u00f3n: convertir insights en crecimiento<\/a><\/li>\n<li><a href=\"#pregunta-final\">La pregunta final<\/a><\/li>\n<\/ol>\n<\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d764edd21 {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-69f0d764edd21\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-69f0d764ede7d9799\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d764ede7e \"><div class=\"wpb_wrapper thegem-custom-69f0d764ede7d9799\"><\/div><\/div><\/div><\/div><\/section><div id=\"nuevo-desafio\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0d764ee0cf8268\"><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-69f0d764ee2551527\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d764ee256 \"><div class=\"wpb_wrapper thegem-custom-69f0d764ee2551527\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-69f0d764ee3b2523\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d764ee3b3 \"><div class=\"wpb_wrapper thegem-custom-69f0d764ee3b2523\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d764ee414 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0d764ee414\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #dca000;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(218,206,193,0.2);background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #DCA000;border: 1px solid #DCA000;\">1<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d764ee46c {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-69f0d764ee46c\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d764ee4ef950\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3><span id=\"#nuevo-desafio\" style=\"color: #dca000;\">El nuevo desaf\u00edo de las marcas: dejar de adivinar <\/span><\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ee4ef950{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ee4ef950{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ee4ef950{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ee4ef950{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d764ee5b76108\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Durante a\u00f1os he visto activaciones brillantes. Eventos llenos, lanzamientos con ruido, campa\u00f1as \u201cemocionales\u201d que parec\u00edan funcionar\u2026 hasta que alguien hac\u00eda la pregunta inc\u00f3moda:<\/p>\n<h4>\u00bfY esto c\u00f3mo impact\u00f3 realmente en el negocio?<\/h4>\n<p>Silencio.<\/p>\n<p>Porque medir solo likes, asistentes o visualizaciones es como evaluar una relaci\u00f3n solo por cu\u00e1ntos mensajes se enviaron, sin saber si hubo conexi\u00f3n real.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ee5b76108{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ee5b76108{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764ee5b76108{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764ee5b76108{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_message_box vc_message_box-solid-icon vc_message_box-rounded vc_color-alert-warning vc_do_message\" ><div class=\"vc_message_box-icon\"><i class=\"\"><\/i><\/div><div class=\"title-h5\"><strong>Consejo:<\/strong> No midas solo asistencia. Mide intenci\u00f3n y emoci\u00f3n. El verdadero KPI no est\u00e1 en cu\u00e1ntas personas llegan, sino en cu\u00e1ntas\u00a0<strong>viven la experiencia y act\u00faan despu\u00e9s<\/strong>.<\/div>\n<\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d764f36db9139\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p style=\"text-align: center;\">Quiero dejar de adivinar y empezar a escalar<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764f36db9139{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764f36db9139{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d764f36db9139{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d764f36db9139{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<style type=\"text\/css\">.thegem-button-69f0d764f38f64958 .gem-button svg {fill: #DCA000;}.thegem-button-69f0d764f38f64958 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-fullwidth thegem-button-69f0d764f38f64958    \"  ><a class=\"gem-button gem-button-size-large gem-button-style-outline gem-button-text-weight-normal gem-button-border-2 gem-button-icon-position-right\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 10px;border-color: #DCA000;color: #DCA000;\" onmouseleave=\"this.style.borderColor='#DCA000';this.style.backgroundColor='transparent';this.style.color='#DCA000';\" onmouseenter=\"this.style.backgroundColor='#DD3333';this.style.color='#ffffff';\" href=\"https:\/\/forms.gle\/tFCUFxyfVvfsH2FcA\" target=\"_blank\">AGENDAR AHORA<i class=\"gem-print-icon gem-icon-pack-material \">&#xf35b;<\/i><\/a><\/div> <div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d764f3955 {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-69f0d764f3955\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-69f0d764f3b968554\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d764f3b97 \"><div class=\"wpb_wrapper thegem-custom-69f0d764f3b968554\"><div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><a href=\"https:\/\/xavierquimi.com\/blog\/como-disenar-experiencias-convierten-blueprint-cx\/#menu\" target=\"_self\" aria-label=\"Read more\"><span class=\"gem-icon-half-1\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"problema-real\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0d764f3f455040\"><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-69f0d764f41aa8843\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d764f41ac \"><div class=\"wpb_wrapper thegem-custom-69f0d764f41aa8843\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-69f0d7650017c5366\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d7650017d \"><div class=\"wpb_wrapper thegem-custom-69f0d7650017c5366\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d7650020c {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0d7650020c\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #dca000;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(218,206,193,0.2);background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #DCA000;border: 1px solid #DCA000;\">2<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d76500274 {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-69f0d76500274\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d765003209675\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3><span id=\"#problema-real\" style=\"color: #dca000;\">El problema real: experiencias que no dejan rastro<\/span><\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765003209675{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765003209675{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765003209675{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765003209675{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d765004264974\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Analizando distintos embudos digitales, encontramos patrones que se repet\u00edan una y otra vez.<\/p>\n<p>Por ejemplo:<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765004264974{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765004264974{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765004264974{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765004264974{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-list gem-list-type-arrow gem-list-color-4\" ><ul>\n<li>Ca\u00eddas de hasta\u00a0<strong>40% en micro-momentos cr\u00edticos<\/strong>\u00a0(formularios, pasos de registro, confirmaciones).<\/li>\n<li>Usuarios emocionalmente impactados\u2026 pero sin siguiente paso claro.<\/li>\n<li>Automatizaciones que exist\u00edan, pero no conectaban<\/li>\n<\/ul>\n<\/div>\r\n<div class=\"vc_chart vc_line-chart wpb_content_element\" data-vc-tooltips=\"1\" data-vc-animation=\"easeOutElastic\" data-vc-type=\"line\" data-vc-values=\"{&quot;labels&quot;:[&quot;Landing&quot;,&quot;Formulario&quot;,&quot;Env\\u00edo&quot;,&quot;Confirmaci\\u00f3n&quot;],&quot;datasets&quot;:[{&quot;label&quot;:&quot;Usuarios (%)&quot;,&quot;borderColor&quot;:&quot;#cec2ab&quot;,&quot;backgroundColor&quot;:&quot;#cec2ab&quot;,&quot;data&quot;:[&quot;100&quot;,&quot; 75&quot;,&quot; 60&quot;,&quot; 60&quot;]},{&quot;label&quot;:&quot;Ca\\u00edda cr\\u00edtica&quot;,&quot;borderColor&quot;:&quot;#50485b&quot;,&quot;backgroundColor&quot;:&quot;#50485b&quot;,&quot;data&quot;:[&quot;0&quot;,&quot; 25&quot;,&quot; 40&quot;,&quot; 40&quot;]}]}\" >\r\n\t\r\n\t<div class=\"wpb_wrapper\">\r\n\t\t<div class=\"vc_chart-with-legend\"><canvas class=\"vc_line-chart-canvas\" width=\"1\" height=\"1\"><\/canvas><\/div><ul class=\"vc_chart-legend\"><li><span style=\"background-color:#cec2ab\"><\/span>Usuarios (%)<\/li><li><span style=\"background-color:#50485b\"><\/span>Ca\u00edda cr\u00edtica<\/li><\/ul>\r\n\t<\/div>\r\n<\/div>\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d765119091603\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Vaya paradoja: experiencias dise\u00f1adas para emocionar, pero imposibles de optimizar porque nadie sab\u00eda qu\u00e9 estaba pasando realmente.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765119091603{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765119091603{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765119091603{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765119091603{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d765119c3 {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-69f0d765119c3\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-69f0d76511c876526\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d76511c88 \"><div class=\"wpb_wrapper thegem-custom-69f0d76511c876526\"><div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><a href=\"https:\/\/xavierquimi.com\/blog\/como-disenar-experiencias-convierten-blueprint-cx\/#menu\" target=\"_self\" aria-label=\"Read more\"><span class=\"gem-icon-half-1\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"que-es-blueprint\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0d765120069257\"><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-69f0d765121be1227\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d765121bf \"><div class=\"wpb_wrapper thegem-custom-69f0d765121be1227\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-69f0d765123149059\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d76512315 \"><div class=\"wpb_wrapper thegem-custom-69f0d765123149059\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d76512384 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0d76512384\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #dca000;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(218,206,193,0.2);background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #DCA000;border: 1px solid #DCA000;\">3<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d765123e1 {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-69f0d765123e1\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d7651245d1301\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3><span id=\"pilares-claves\" style=\"color: #dca000;\">Qu\u00e9 es el Blueprint CX y por qu\u00e9 transforma la forma de hacer marketing<\/span><\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d7651245d1301{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d7651245d1301{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d7651245d1301{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d7651245d1301{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d765125216598\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>El\u00a0<strong>Blueprint CX<\/strong>\u00a0es una metodolog\u00eda que permite mapear, medir y optimizar cada interacci\u00f3n entre una marca y sus usuarios<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765125216598{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765125216598{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765125216598{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765125216598{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_outline  vc_box_border_grey\"><img width=\"1024\" height=\"1024\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-15-dic-2025-19_22_051.png\" class=\"vc_single_image-img attachment-full\" alt=\"Diagrama del Blueprint CX que muestra c\u00f3mo los datos, la experiencia del cliente y los procesos se integran para mejorar la conversi\u00f3n.\" title=\"Blueprint CX: dise\u00f1o de experiencias que convierten\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-15-dic-2025-19_22_051.png 1024w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-15-dic-2025-19_22_051-300x300.png 300w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-15-dic-2025-19_22_051-150x150.png 150w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-15-dic-2025-19_22_051-768x768.png 768w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/ChatGPT-Image-15-dic-2025-19_22_051-256x256.png 256w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d76512ace7346\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3>Las tres capas del Blueprint CX<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76512ace7346{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76512ace7346{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76512ace7346{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76512ace7346{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-69f0d76512c9d7112 custom-inner-column-69f0d76512ca1\" ><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-69f0d76512e408887\"><div class=\"vc_column-inner thegem-custom-inner-69f0d76512e41 \"><div class=\"wpb_wrapper thegem-custom-69f0d76512e408887\"><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"3\" data-rellax-min-x=\"0\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-title\" style=\"color: #FFFFFF;background-color: #977b57;padding-top: 3px;padding-bottom: 7px;\"><div class=\"gem-textbox-title-text\">Frontstage:<\/div><\/div><div class=\"gem-textbox-content\" style=\"background-color: #dacec1;background-position: center top;padding-top: 36px;padding-bottom: 36px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d76512f3d9989\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Lo que el usuario ve (activaciones, mensajes, atenci\u00f3n).<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76512f3d9989{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76512f3d9989{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76512f3d9989{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76512f3d9989{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-ticket\"><svg width=\"100%\" height=\"14\" style=\"fill: #dacec1;\"><defs><pattern id=\"pattern-1777391461-69\" x=\"16\" y=\"-1\" width=\"32\" height=\"16\" patternUnits=\"userSpaceOnUse\" ><path d=\"M 0,-0.5 16,14.5 32,-0.5\" \/><\/pattern><\/defs><rect x=\"0\" y=\"-1\" width=\"100%\" height=\"14\" style=\"fill: url(#pattern-1777391461-69);\" \/><\/svg><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-69f0d765130b2158\"><div class=\"vc_column-inner thegem-custom-inner-69f0d765130b3 \"><div class=\"wpb_wrapper thegem-custom-69f0d765130b2158\"><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-3\" data-rellax-max-x=\"0\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-title\" style=\"color: #FFFFFF;background-color: #977B57;padding-top: 3px;padding-bottom: 7px;\"><div class=\"gem-textbox-title-text\">Backstage:<\/div><\/div><div class=\"gem-textbox-content\" style=\"background-color: #DACEC1;background-position: center top;padding-top: 36px;padding-bottom: 36px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d765131732186\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">los procesos internos que lo sostienen (log\u00edstica, soporte, personal).<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765131732186{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765131732186{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765131732186{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765131732186{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-ticket\"><svg width=\"100%\" height=\"14\" style=\"fill: #DACEC1;\"><defs><pattern id=\"pattern-1777391461-73\" x=\"16\" y=\"-1\" width=\"32\" height=\"16\" patternUnits=\"userSpaceOnUse\" ><path d=\"M 0,-0.5 16,14.5 32,-0.5\" \/><\/pattern><\/defs><rect x=\"0\" y=\"-1\" width=\"100%\" height=\"14\" style=\"fill: url(#pattern-1777391461-73);\" \/><\/svg><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-69f0d765132cd4924\"><div class=\"vc_column-inner thegem-custom-inner-69f0d765132ce \"><div class=\"wpb_wrapper thegem-custom-69f0d765132cd4924\"><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"3\" data-rellax-min-x=\"0\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-title\" style=\"color: #FFFFFF;background-color: #977B57;padding-top: 3px;padding-bottom: 7px;\"><div class=\"gem-textbox-title-text\">Puntos de contacto:<\/div><\/div><div class=\"gem-textbox-content\" style=\"background-color: #DACEC1;background-position: center top;padding-top: 36px;padding-bottom: 36px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d765133983628\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Los momentos donde ocurre la magia (interacci\u00f3n emocional o digital).<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765133983628{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765133983628{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765133983628{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765133983628{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-ticket\"><svg width=\"100%\" height=\"14\" style=\"fill: #DACEC1;\"><defs><pattern id=\"pattern-1777391461-23\" x=\"16\" y=\"-1\" width=\"32\" height=\"16\" patternUnits=\"userSpaceOnUse\" ><path d=\"M 0,-0.5 16,14.5 32,-0.5\" \/><\/pattern><\/defs><rect x=\"0\" y=\"-1\" width=\"100%\" height=\"14\" style=\"fill: url(#pattern-1777391461-23);\" \/><\/svg><\/div><\/div><\/div><\/div><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d7651349b3407\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>No se trata solo de ver el recorrido, sino de responder preguntas clave:<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d7651349b3407{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d7651349b3407{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d7651349b3407{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d7651349b3407{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-list gem-list-type-arrow gem-list-color-4\" ><ul>\n<li>\u00bfQu\u00e9 siente el usuario en cada punto?<\/li>\n<li>\u00bfQu\u00e9 decisi\u00f3n toma despu\u00e9s?<\/li>\n<li>\u00bfD\u00f3nde se rompe la experiencia<\/li>\n<\/ul>\n<\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d7651356a9148\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Es pasar de \u201ccreemos que funciona\u201d a\u00a0<strong>sabemos exactamente por qu\u00e9 funciona (o no)<\/strong>.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d7651356a9148{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d7651356a9148{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d7651356a9148{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d7651356a9148{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d765135aa {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-69f0d765135aa\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-69f0d765137309290\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d76513731 \"><div class=\"wpb_wrapper thegem-custom-69f0d765137309290\"><div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><a href=\"https:\/\/xavierquimi.com\/blog\/como-disenar-experiencias-convierten-blueprint-cx\/#menu\" target=\"_self\" aria-label=\"Read more\"><span class=\"gem-icon-half-1\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"emocion-sistema\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0d7651399f9256\"><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-69f0d76513b245654\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d76513b25 \"><div class=\"wpb_wrapper thegem-custom-69f0d76513b245654\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-69f0d76513c748029\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d76513c75 \"><div class=\"wpb_wrapper thegem-custom-69f0d76513c748029\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d76513cde {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0d76513cde\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #dca000;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(218,206,193,0.2);background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #DCA000;border: 1px solid #DCA000;\">5<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d76513d1c {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-69f0d76513d1c\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d76513d9b9745\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3><span id=\"marketing-atraccion\" style=\"color: #dca000;\">Emoci\u00f3n + Sistema: la combinaci\u00f3n que convierte<\/span><\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76513d9b9745{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76513d9b9745{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76513d9b9745{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76513d9b9745{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d76513e601610\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Aqu\u00ed viene uno de los mayores malentendidos del marketing moderno.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76513e601610{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76513e601610{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76513e601610{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76513e601610{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div style='background-color: #dca000; color: #ffffff; '  class=\"gem-quote gem-quote-style-default gem-quote-no-paddings custom-color-blockqute-mark-added \" ><blockquote style='color: #ffffff ; border-color:  ' ><\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Automatizar no es volverse un robot.<\/span><\/h4>\n<p><\/blockquote><span style=color:#ffffff;  class=\"custom-color-blockqute-mark\">&#xe60c;<\/span><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d76513f274320\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Automatizar es permitir que la tecnolog\u00eda cuide la relaci\u00f3n mientras t\u00fa piensas en el siguiente gran salto estrat\u00e9gico.<\/p>\n<p>Cuando tienes un sistema:<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76513f274320{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76513f274320{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76513f274320{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76513f274320{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"thegem-te-heading thegem-custom-69f0d765141453926\" ><h4 id=\"thegem-heading-69f0d76514027\" class=\"thegem-heading thegem-custom-heading-69f0d765140216114 title-h4 with-label-icon\" style=\"text-align: left;\" ><span class=\"label-icon-wrap\"><span class=\"icon\" style=\"color:#DD9933;\"><i class=\"gem-print-icon gem-icon-pack-material \">&#xf377;<\/i><\/span><span ><span>La emoci\u00f3n no se pierde, se amplifica.<\/span><\/span><\/span><\/h4><style type=\"text\/css\">#thegem-heading-69f0d76514027 {margin: 0;}#thegem-heading-69f0d76514027 a:hover, #thegem-heading-69f0d76514027 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69f0d765140216114{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69f0d765140216114{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69f0d765140216114{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69f0d765140216114{position: relative !important;}}<\/style><div class=\"thegem-te-heading thegem-custom-69f0d765142213040\" ><h4 id=\"thegem-heading-69f0d765141c6\" class=\"thegem-heading thegem-custom-heading-69f0d765141c56756 title-h4 with-label-icon\" style=\"text-align: left;\" ><span class=\"label-icon-wrap\"><span class=\"icon\" style=\"color:#DD9933;\"><i class=\"gem-print-icon gem-icon-pack-material \">&#xf1f9;<\/i><\/span><span ><span>La experiencia no se enfr\u00eda, se sostiene.<\/span><\/span><\/span><\/h4><style type=\"text\/css\">#thegem-heading-69f0d765141c6 {margin: 0;}#thegem-heading-69f0d765141c6 a:hover, #thegem-heading-69f0d765141c6 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69f0d765141c56756{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69f0d765141c56756{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69f0d765141c56756{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69f0d765141c56756{position: relative !important;}}<\/style><div class=\"thegem-te-heading thegem-custom-69f0d765142e0826\" ><h4 id=\"thegem-heading-69f0d7651428e\" class=\"thegem-heading thegem-custom-heading-69f0d7651428d700 title-h4 with-label-icon\" style=\"text-align: left;\" ><span class=\"label-icon-wrap\"><span class=\"icon\" style=\"color:#DD9933;\"><i class=\"gem-print-icon gem-icon-pack-material \">&#xf1fc;<\/i><\/span><span ><span>El crecimiento deja de depender de la intuici\u00f3n.<\/span><\/span><\/span><\/h4><style type=\"text\/css\">#thegem-heading-69f0d7651428e {margin: 0;}#thegem-heading-69f0d7651428e a:hover, #thegem-heading-69f0d7651428e a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69f0d7651428d700{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69f0d7651428d700{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69f0d7651428d700{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69f0d7651428d700{position: relative !important;}}<\/style><div class=\"vc_message_box vc_message_box-solid-icon vc_message_box-rounded vc_color-alert-warning vc_do_message\" ><div class=\"vc_message_box-icon\"><i class=\"\"><\/i><\/div><div class=\"title-h5\"><strong>Tips de Growth: <\/strong><\/div>\n<ul>\n<li>Una experiencia sin sistema no escala.<\/li>\n<li>Un sistema sin emoci\u00f3n no convierte.<\/li>\n<\/ul>\n<\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d7651440f {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-69f0d7651440f\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-69f0d765145977750\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d76514598 \"><div class=\"wpb_wrapper thegem-custom-69f0d765145977750\"><div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><a href=\"https:\/\/xavierquimi.com\/blog\/como-disenar-experiencias-convierten-blueprint-cx\/#menu\" target=\"_self\" aria-label=\"Read more\"><span class=\"gem-icon-half-1\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"dato-convertir\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0d765148071151\"><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-69f0d765149894261\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d7651498a \"><div class=\"wpb_wrapper thegem-custom-69f0d765149894261\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-69f0d76514ae1221\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d76514ae2 \"><div class=\"wpb_wrapper thegem-custom-69f0d76514ae1221\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d76514b45 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0d76514b45\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #dca000;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(218,206,193,0.2);background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #DCA000;border: 1px solid #DCA000;\">5<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d76514b7d {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-69f0d76514b7d\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d76514bf47492\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 style=\"text-align: left;\"><span id=\"sistema-ventas\" style=\"color: #dca000;\">Del dato a la decisi\u00f3n: convertir insights en crecimiento<br \/>\n<\/span><\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76514bf47492{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76514bf47492{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76514bf47492{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76514bf47492{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d76514ca663\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>El verdadero poder del Blueprint CX no est\u00e1 en el mapa, sino en lo que haces despu\u00e9s.<\/p>\n<p>Cuando conectas experiencia, datos y automatizaci\u00f3n:<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76514ca663{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76514ca663{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76514ca663{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76514ca663{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-list gem-list-type-arrow gem-list-color-4\" ><ul>\n<li>Detectas fricciones invisibles<\/li>\n<li>Optimizas micro-momentos clave<\/li>\n<li>Dise\u00f1as experimentos de alto impacto<\/li>\n<\/ul>\n<\/div><div class=\"thegem-te-heading thegem-custom-69f0d76514dee959\" ><h4 id=\"thegem-heading-69f0d76514d7d\" class=\"thegem-heading thegem-custom-heading-69f0d76514d7c1031 title-h4 with-label-icon\" style=\"text-align: left;\" ><span class=\"label-icon-wrap\"><span class=\"icon\" style=\"color:#DD3333;\"><i class=\"gem-print-icon gem-icon-pack-fontawesome \">&#xf071;<\/i><\/span><span ><span>Y lo m\u00e1s importante: dejas de improvisar.<\/span><\/span><\/span><\/h4><style type=\"text\/css\">#thegem-heading-69f0d76514d7d {margin: 0;}#thegem-heading-69f0d76514d7d a:hover, #thegem-heading-69f0d76514d7d a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69f0d76514d7c1031{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69f0d76514d7c1031{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69f0d76514d7c1031{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69f0d76514d7c1031{position: relative !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d76514e08 {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-69f0d76514e08\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_outline  vc_box_border_grey\"><img width=\"1536\" height=\"1024\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/11\/dejar-de-improvisar-decision-estrategica-blueprint-cx.jpg.png\" class=\"vc_single_image-img attachment-full\" alt=\"Profesional analizando datos en tablet para tomar decisiones estrat\u00e9gicas basadas en experiencia y datos.\" title=\"Del dato a la decisi\u00f3n: dejar de improvisar en marketing\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/11\/dejar-de-improvisar-decision-estrategica-blueprint-cx.jpg.png 1536w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/11\/dejar-de-improvisar-decision-estrategica-blueprint-cx.jpg-300x200.png 300w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/11\/dejar-de-improvisar-decision-estrategica-blueprint-cx.jpg-1024x683.png 1024w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/11\/dejar-de-improvisar-decision-estrategica-blueprint-cx.jpg-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div><figcaption class=\"vc_figure-caption\">Cuando los datos gu\u00edan la experiencia, el crecimiento deja de ser intuici\u00f3n.<\/figcaption>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<div class=\"thegem-te-heading thegem-custom-69f0d765152509752\" ><h4 id=\"thegem-heading-69f0d765151e3\" class=\"thegem-heading thegem-custom-heading-69f0d765151e17427 title-h4 with-label-icon\" style=\"text-align: left;\" ><span class=\"label-icon-wrap\"><span class=\"icon\" style=\"color:#DD9933;\"><i class=\"gem-print-icon gem-icon-pack-fontawesome \">&#xf212;<\/i><\/span><span ><span>Aprendizajes clave:<\/span><\/span><\/span><\/h4><style type=\"text\/css\">#thegem-heading-69f0d765151e3 {margin: 0;}#thegem-heading-69f0d765151e3 a:hover, #thegem-heading-69f0d765151e3 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69f0d765151e17427{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69f0d765151e17427{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69f0d765151e17427{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69f0d765151e17427{position: relative !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d7651526c {margin-bottom: 10px !important;}<\/style><div id=\"thegem-divider-69f0d7651526c\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-list gem-list-type-star gem-list-color-4\" ><ul>\n<li>Medir no es controlar, es aprender.<\/li>\n<li>Los datos emocionales tambi\u00e9n son estrat\u00e9gicos.<\/li>\n<li>Una experiencia bien estructurada genera confianza y recuerdo.<\/li>\n<\/ul>\n<\/div><div class=\"clearboth\"><\/div><div id=\"thegem-divider-69f0d765152bb\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-69f0d7651544c1708\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d7651544d \"><div class=\"wpb_wrapper thegem-custom-69f0d7651544c1708\"><div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><a href=\"https:\/\/xavierquimi.com\/blog\/como-disenar-experiencias-convierten-blueprint-cx\/#menu\" target=\"_self\" aria-label=\"Read more\"><span class=\"gem-icon-half-1\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #DCA000;\"><span class=\"back-angle\">&#xf015;<\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pregunta-final\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0d765156ae6637\"><div class=\"wpb_column vc_column_container vc_col-sm-2 thegem-custom-69f0d7651583d5824\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d7651583e \"><div class=\"wpb_wrapper thegem-custom-69f0d7651583d5824\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-69f0d765159b39824\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d765159b4 \"><div class=\"wpb_wrapper thegem-custom-69f0d765159b39824\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d76515a22 {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-69f0d76515a22\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #dca000;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(218,206,193,0.2);background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #DCA000;border: 1px solid #DCA000;\">6<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d76515a60 {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-69f0d76515a60\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d76515adb1052\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3><span id=\"aspectos-estrategicos\" style=\"color: #dca000;\">La pregunta final<\/span><\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76515adb1052{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76515adb1052{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76515adb1052{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76515adb1052{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d76515b8d7596\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Si tus usuarios sienten algo pero no sabes qu\u00e9 hacer con esa emoci\u00f3n, el problema no es la creatividad. Es no tener un sistema que transforme esa emoci\u00f3n en acci\u00f3n concreta.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76515b8d7596{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76515b8d7596{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76515b8d7596{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76515b8d7596{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-69f0d76515d095753 vc_row-o-content-middle vc_row-flex custom-inner-column-69f0d76515d0d\" ><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0d76515e578464\"><div class=\"vc_column-inner thegem-custom-inner-69f0d76515e58 \"><div class=\"wpb_wrapper thegem-custom-69f0d76515e578464\"><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"3\" data-rellax-min-x=\"0\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-title\" style=\"color: #FFFFFF;background-color: #968773;padding-top: 3px;padding-bottom: 7px;\"><div class=\"gem-textbox-title-text\">El verdadero cuello de botella<\/div><\/div><div class=\"gem-textbox-content\" style=\"background-color: #dacec1;background-position: center top;padding-top: 26px;padding-bottom: 36px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d76515f329732\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Si tus usuarios sienten algo pero no sabes qu\u00e9 hacer con esa emoci\u00f3n, el problema no es la creatividad. Es no tener un sistema que transforme esa emoci\u00f3n en acci\u00f3n concreta.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76515f329732{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76515f329732{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d76515f329732{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d76515f329732{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-ticket\"><svg width=\"100%\" height=\"14\" style=\"fill: #dacec1;\"><defs><pattern id=\"pattern-1777391461-36\" x=\"16\" y=\"-1\" width=\"32\" height=\"16\" patternUnits=\"userSpaceOnUse\" ><path d=\"M 0,-0.5 16,14.5 32,-0.5\" \/><\/pattern><\/defs><rect x=\"0\" y=\"-1\" width=\"100%\" height=\"14\" style=\"fill: url(#pattern-1777391461-36);\" \/><\/svg><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0d7651609a980\"><div class=\"vc_column-inner thegem-custom-inner-69f0d7651609b \"><div class=\"wpb_wrapper thegem-custom-69f0d7651609a980\"><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-3\" data-rellax-max-x=\"0\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-title\" style=\"color: #FFFFFF;background-color: #968773;padding-top: 3px;padding-bottom: 7px;\"><div class=\"gem-textbox-title-text\">La oportunidad real<\/div><\/div><div class=\"gem-textbox-content\" style=\"background-color: #dacec1;background-position: center top;padding-top: 26px;padding-bottom: 36px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d765161582898\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Cuando existe un sistema, esa emoci\u00f3n se puede dise\u00f1ar, medir y escalar, convirti\u00e9ndose en decisiones claras y crecimiento sostenible.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765161582898{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765161582898{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765161582898{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765161582898{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-ticket\"><svg width=\"100%\" height=\"14\" style=\"fill: #dacec1;\"><defs><pattern id=\"pattern-1777391461-41\" x=\"16\" y=\"-1\" width=\"32\" height=\"16\" patternUnits=\"userSpaceOnUse\" ><path d=\"M 0,-0.5 16,14.5 32,-0.5\" \/><\/pattern><\/defs><rect x=\"0\" y=\"-1\" width=\"100%\" height=\"14\" style=\"fill: url(#pattern-1777391461-41);\" \/><\/svg><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d765161eb {margin-bottom: 20px !important;}<\/style><div id=\"thegem-divider-69f0d765161eb\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"clearboth\"><\/div><div id=\"thegem-divider-69f0d765161f8\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d76516202 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0d76516202\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-top gem-textbox-top-shield\"><svg viewBox=\"0 0 1000 50\" preserveAspectRatio=\"none\" width=\"100%\" height=\"50\" style=\"fill: rgba(218,206,193,0.8);\"><path d=\"M 0,50.5 500,0 1000,50.5\" \/><\/svg><\/div><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(218,206,193,0.8);background-position: center top;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1766761846071 thegem-vc-text thegem-custom-69f0d765162aa8055\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3><a name=\"_Toc111189631\"><\/a><span style=\"color: #977b57;\">\u00bfListo para dise\u00f1ar experiencias que convierten?<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">Si quieres dejar de hacer eventos que se olvidan y empezar a\u00a0<strong>dise\u00f1ar experiencias que venden<\/strong>, este es el momento de repensar tu estrategia.<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><strong>Podemos trabajar juntos para crear tu propio Blueprint CX<\/strong>\u00a0y convertir cada acci\u00f3n en resultados medibles.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765162aa8055{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765162aa8055{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765162aa8055{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765162aa8055{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<style type=\"text\/css\">.thegem-button-69f0d765164073023 .gem-button svg {fill: #DCA000;}.thegem-button-69f0d765164073023 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-fullwidth thegem-button-69f0d765164073023    \"  ><a class=\"gem-button gem-button-size-large gem-button-style-outline gem-button-text-weight-normal gem-button-border-2 gem-button-icon-position-right\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 10px;border-color: #DCA000;color: #DCA000;\" onmouseleave=\"this.style.borderColor='#DCA000';this.style.backgroundColor='transparent';this.style.color='#DCA000';\" onmouseenter=\"this.style.backgroundColor='#DD3333';this.style.color='#ffffff';\" href=\"https:\/\/forms.gle\/tFCUFxyfVvfsH2FcA\" target=\"_blank\">AGENDAR AHORA<i class=\"gem-print-icon gem-icon-pack-material \">&#xf35b;<\/i><\/a><\/div> \r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d765164ae3527\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h5\" style=\"text-align: center;\"><span style=\"color: #977b57;\">\u00danete a mi comunidad, y te invito a compartir este art\u00edculo.<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d765164ae3527{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d765164ae3527{display: block!important;}}@media screen and (max-width: 1023px) 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