{"id":30942,"date":"2022-03-16T19:42:47","date_gmt":"2022-03-17T00:42:47","guid":{"rendered":"https:\/\/xavierquimi.com\/?p=30942"},"modified":"2026-04-13T15:08:15","modified_gmt":"2026-04-13T20:08:15","slug":"contendios-web-un-enfoque-desde-la-experiencia-de-usuario","status":"publish","type":"post","link":"https:\/\/xavierquimi.com\/en\/blog\/contendios-web-un-enfoque-desde-la-experiencia-de-usuario\/","title":{"rendered":"Web content: an approach from the user experience"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"vc_row-69f0d4cc9ccca\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0d4cc9ccbd9182\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0d4cc9ceaa5026\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d4cc9ceab \"><div class=\"wpb_wrapper thegem-custom-69f0d4cc9ceaa5026\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d4cc9cf85 {margin-top: 32px !important;}<\/style><div id=\"thegem-divider-69f0d4cc9cf85\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-top gem-textbox-top-flag\"><svg viewBox=\"0 0 1000 20\" preserveAspectRatio=\"none\" width=\"100%\" height=\"20\" style=\"fill: #f8f8f8;\"><path d=\"M 0,20.5 0,0 500,20.5 1000,0 1000,20.5\" \/><\/svg><\/div><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"color: #5f727f;background-color: #f8f8f8;background-repeat: no-repeat; background-size: contain;background-position: center top;\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-69f0d4cc9d18a1100 custom-inner-column-69f0d4cc9d18f\" ><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0d4cc9d3149819\"><div class=\"vc_column-inner thegem-custom-inner-69f0d4cc9d315 \"><div class=\"wpb_wrapper thegem-custom-69f0d4cc9d3149819\"><div class=\" gem-icon-with-title  gem-icon-with-title-icon-size-medium\" ><div class=\"gem-icon-with-title-icon\"><div class=\"gem-icon gem-icon-pack-elegant gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #00b1f2;\"><span class=\"back-angle\">&#xe007;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #00b1f2;\"><span class=\"back-angle\">&#xe007;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-iconed-title\"><h1 style=\"\">\u00bfQU\u00c9 ES UX?<\/h1><\/div><\/div>\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_border  vc_box_border_grey\"><img width=\"300\" height=\"203\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/xavierquimi-que-es-ux-300x203-1.jpg\" class=\"vc_single_image-img attachment-medium\" alt=\"\" title=\"xavierquimi-que-es-ux-300x203\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d4cc9d714 {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-69f0d4cc9d714\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-dropcap gem-dropcap-shape-square gem-dropcap-style-big\"><span class=\"gem-dropcap-letter\" style=\"color: #ffffff;background-color: #6be0ef;border: 1px solid #ffffff;\">U<\/span><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cc9d7d86051\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>X es el acr\u00f3nimo de la expresi\u00f3n inglesa User Experience o \u201cexperiencia de usuario\u201d; ciertamente, es una disciplina de dise\u00f1o, d\u00f3nde el \u00e9xito de un producto, servicio o dispositivo, depende de la perspectiva que tiene el usuario, sea esta positiva o negativa.<a href=\"#experiencia\">[1]<\/a><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9d7d86051{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9d7d86051{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9d7d86051{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9d7d86051{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0d4cc9d96d1096\"><div class=\"vc_column-inner thegem-custom-inner-69f0d4cc9d96e \"><div class=\"wpb_wrapper thegem-custom-69f0d4cc9d96d1096\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cc9da413968\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Tambi\u00e9n, el dise\u00f1o id\u00f3neo permite al usuario no solo resolver sus necesidades, sino disfrutar, o experimentar algo nuevo.<\/p>\n<p>Junto a esto, para el desarrollo de este enfoque, basamos este an\u00e1lisis en un art\u00edculo llamado: <a href=\"https:\/\/alistapart.com\/article\/emerging-ux-role-in-personalization\/\"><em>UX in the Age of Personalization.<\/em><\/a><\/p>\n<p>Gracias a <a href=\"https:\/\/www.linkedin.com\/company\/learnyteams\/\"><em>Learny Teams<\/em><\/a> y el Team Uxeticos, por la t\u00e9cnica de grupo brainstorming.<\/p>\n<p>En este sentido, propongo criterios para mejorar la personalizaci\u00f3n UX en medios digitales, con el prop\u00f3sito de generar nuevas ideas, para as\u00ed, crear una estructura apta de contenidos web.<\/p>\n<p>Dentro de este marco hay puntos importantes a tratar, y que se debe desarrollar bajo la siguiente estructura:<\/p>\n<p>Pero antes de entrar en materia, recordarte que debes de enterarte de c\u00f3mo est\u00e1 la experiencia de compra de tu negocio en lo digital.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9da413968{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9da413968{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9da413968{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9da413968{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-shield\"><svg viewBox=\"0 0 1000 50\" preserveAspectRatio=\"none\" width=\"100%\" height=\"50\" style=\"fill: #f8f8f8;\"><path d=\"M 0,-0.5 500,50 1000,-0.5\" \/><\/svg><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-69f0d4cc9dd2a\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1647470011647 thegem-custom-69f0d4cc9dd1b995 vc_row-has-fill\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-69f0d4cc9dd2a\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0d4cc9debb2605\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d4cc9debc \"><div class=\"wpb_wrapper thegem-custom-69f0d4cc9debb2605\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d4cc9df11 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69f0d4cc9df11\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cc9df918890\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h1\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">\u00a1No le hagas perder m\u00e1s tiempo y tranquilidad a tus clientes!<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9df918890{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9df918890{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9df918890{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9df918890{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<style type=\"text\/css\">.thegem-button-69f0d4cc9e0b67329 .gem-button svg {fill: #212331;}.thegem-button-69f0d4cc9e0b67329 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-center thegem-button-69f0d4cc9e0b67329    \"  ><a class=\"gem-button gem-button-size-medium gem-button-style-flat gem-button-text-weight-normal gem-button-icon-position-right\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 3px;background-color: #ffffff;color: #212331;\" onmouseleave=\"this.style.backgroundColor='#ffffff';this.style.color='#212331';\" onmouseenter=\"this.style.backgroundColor='#212331';this.style.color='#ffffff';\" href=\"https:\/\/xavierquimi.com\/servicios\/inspeccion-digital\/\" target=\"_blank\">QUIERO SABER<i class=\"gem-print-icon gem-icon-pack-material \">&#xf35b;<\/i><\/a><\/div> <div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d4cc9e0da {margin-bottom: 60px !important;}<\/style><div id=\"thegem-divider-69f0d4cc9e0da\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"vc_row-69f0d4cc9e2b0\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0d4cc9e2ab1613\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0d4cc9e4389955\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d4cc9e439 \"><div class=\"wpb_wrapper thegem-custom-69f0d4cc9e4389955\"><div class=\" gem-icon-with-title  gem-icon-with-title-icon-size-medium\" ><div class=\"gem-icon-with-title-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#xf490;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#xf490;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-iconed-title\"><h2 style=\"color: #212331;\">Lista de Contenidos<\/h2><\/div><\/div><div class=\"gem-list gem-list-type-double-arrow gem-list-color-3\" ><ul class=\"quita-punto\">\n<li><a href=\"#problema\"><strong>1. Definici\u00f3n del problema<\/strong><\/a><\/li>\n<\/ul>\n<ul class=\"quita-punto\">\n<li><a href=\"#estudio\"><strong>2. Identificar las unidades de estudio<\/strong><\/a>\n<ul>\n<li class=\"quita-punto\"><a href=\"#fallas\">2.1. \u00bfPor qu\u00e9 hay fallas en la personalizaci\u00f3n de contenidos web?<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"quita-punto\">\n<li><a href=\"#perfeccionar\"><strong>3. Determinar criterios para perfeccionar la personalizaci\u00f3n UX en medios digitales<\/strong><\/a>\n<ul>\n<li class=\"quita-punto\"><a href=\"#personalizacion\">3.1. \u00bfQu\u00e9 es personalizaci\u00f3n y que no?<\/a><\/li>\n<li class=\"quita-punto\"><a href=\"#diseno\">3.2. Dise\u00f1o t\u00e9cnico de Personalizaci\u00f3n<\/a><\/li>\n<li class=\"quita-punto\"><a href=\"#informacion\">3.3. Dise\u00f1o de Informaci\u00f3n de Personalizaci\u00f3n<\/a><\/li>\n<li class=\"quita-punto\"><a href=\"#avanzado\">3.4. T\u00e9cnicas avanzadas de Personalizaci\u00f3n<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"quita-punto\">\n<li><a href=\"#modelado\"><strong>4.- Modelado bajo atributos de calidad<\/strong><\/a><\/li>\n<\/ul>\n<\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cc9e60f6048\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"small-body\">_________________________________________________<br \/>\n[1] <a id=\"experiencia\" href=\"https:\/\/es.wikipedia.org\/wiki\/Experiencia_de_usuario\">https:\/\/es.wikipedia.org\/wiki\/Experiencia_de_usuario<\/a><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9e60f6048{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9e60f6048{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9e60f6048{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9e60f6048{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_border_width_7 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_turquoise  wpb_content_element\"><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\r\n<\/div><div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium gem-icon-with-text-flow\" ><div style=\"margin-bottom:0px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-elegant gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#x5c;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#x5c;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cc9e8854456\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 id=\"problema\">1.- Definici\u00f3n del problema<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9e8854456{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9e8854456{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9e8854456{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9e8854456{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"clearboth\"><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cc9e9316637\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Para empezar, el principal problema que se plantea dentro de este art\u00edculo radica en: la falla del dise\u00f1o en la personalizaci\u00f3n UX en medios de comunicaci\u00f3n digitales, en este caso \u201csitios web\u201d.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9e9316637{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9e9316637{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9e9316637{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9e9316637{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_border  vc_box_border_grey\"><img width=\"700\" height=\"466\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/xavierquimi-falla-contenido-web-700x466-1.jpg\" class=\"vc_single_image-img attachment-large\" alt=\"\" title=\"xavierquimi-falla-contenido-web-700x466\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/xavierquimi-falla-contenido-web-700x466-1.jpg 700w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/xavierquimi-falla-contenido-web-700x466-1-300x200.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d4cc9eba0 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-69f0d4cc9eba0\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><\/div><div id=\"vc_row-69f0d4cc9edcd\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0d4cc9edc71522\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0d4cc9ef555764\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d4cc9ef56 \"><div class=\"wpb_wrapper thegem-custom-69f0d4cc9ef555764\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_border_width_7 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_turquoise  wpb_content_element\"><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\r\n<\/div><div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium gem-icon-with-text-flow\" ><div style=\"margin-bottom:0px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-elegant gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#x5c;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#x5c;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cc9f1692007\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 id=\"estudio\">2.- Identificar las unidades de estudio<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9f1692007{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9f1692007{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9f1692007{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9f1692007{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-list gem-list-type-double-arrow gem-list-color-3\" ><ul>\n<li>Dise\u00f1o t\u00e9cnico de personalizaci\u00f3n<\/li>\n<li>Dise\u00f1o de informaci\u00f3n de personalizaci\u00f3n<\/li>\n<li>T\u00e9cnicas avanzadas de personalizaci\u00f3n<\/li>\n<\/ul>\n<\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cc9f25b3961\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Antes de abordar las tres partes de este articulo y encontrar nuevos discernimientos para mejorar la personalizaci\u00f3n de contenidos web, surge la siguiente interrogante:<\/p>\n<p><em><strong id=\"fallas\">2.1. \u00bfPor qu\u00e9 hay fallas en la personalizaci\u00f3n de contenidos web?<\/strong><\/em><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9f25b3961{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9f25b3961{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9f25b3961{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9f25b3961{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-list gem-list-type-cross gem-list-color-5\" ><ul>\n<li>No se aplica una metodolog\u00eda cient\u00edfica<\/li>\n<li>Las t\u00e1cticas no son acordes a las necesidades de los usuarios<\/li>\n<li>La metodolog\u00eda debe dise\u00f1ar contenidos a la medida de los usuarios<\/li>\n<li>Los elementos comunicativos no son los correctos para el medio de comunicaci\u00f3n digital<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"clearboth\"><\/div><\/div>\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<script>(function(t,e,s,n){var o,a,c;t.SMCX=t.SMCX||[],e.getElementById(n)||(o=e.getElementsByTagName(s),a=o[o.length-1],c=e.createElement(s),c.type=\"text\/javascript\",c.async=!0,c.id=n,c.src=[\"https:\"===location.protocol?\"https:\/\/\":\"http:\/\/\",\"widget.surveymonkey.com\/collect\/website\/js\/tRaiETqnLgj758hTBazgd0uta6f37HVR_2F5DAnLDIgD5Loq_2Bt8b2Nk_2Bxbv2gIfBfc.js\"].join(\"\"),a.parentNode.insertBefore(c,a))})(window,document,\"script\",\"smcx-sdk\");<\/script><a style=\"font: 12px Helvetica, sans-serif; color: #999; text-decoration: none; align: center\" href=\"https:\/\/es.surveymonkey.com\"> Crea tu propia encuesta de comentarios de usuarios <\/a>\n\t\t<\/div>\n\t<\/div>\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cc9f4279397\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Lo que antecede, permite deducir que, para mejorar el contenido de una web, es indispensable concebirla desde una perspectiva metodol\u00f3gica.<\/p>\n<p>Es decir con enfoque, que nos lleve a solucionar problemas cotidianos de los usuarios.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9f4279397{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9f4279397{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9f4279397{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9f4279397{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_border  vc_box_border_grey\"><img width=\"621\" height=\"416\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/xavierquimi-centro-usuario-diseno.jpg\" class=\"vc_single_image-img attachment-large\" alt=\"dise\u00f1o de web\" title=\"xavierquimi-centro-usuario-diseno\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/xavierquimi-centro-usuario-diseno.jpg 621w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/xavierquimi-centro-usuario-diseno-300x201.jpg 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cc9f6ff8083\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<blockquote><p>\nDe igual manera, el dise\u00f1o debe ser enfocado principalmente en: \u201cUbicar en el centro del dise\u00f1o a los usuarios iniciales de la soluci\u00f3n\u201d (Pardo, 2014) con la finalidad de personalizar la experiencia de usuario.\n<\/p><\/blockquote>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9f6ff8083{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9f6ff8083{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9f6ff8083{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9f6ff8083{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d4cc9f754 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-69f0d4cc9f754\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cc9f7cb2189\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Recordarte que para la personalizaci\u00f3n de contenidos web, es necesario de una estructura acorde a suplir una necesidad, y que sus productos o servicios cuenten con informaci\u00f3n apropiada.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9f7cb2189{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9f7cb2189{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cc9f7cb2189{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cc9f7cb2189{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-69f0d4cc9fa4c\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" data-vc-parallax=\"1.5\" data-vc-parallax-image=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/mt-back-3-flatten.png\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1643651112180 thegem-custom-69f0d4cc9fa419106 vc_row-has-fill vc_row-no-padding vc_general vc_parallax vc_parallax-content-moving\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-69f0d4cc9fa4c\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0d4cc9fcf95365\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d4cc9fcfa vc_custom_1639243323151\"><div class=\"wpb_wrapper thegem-custom-69f0d4cc9fcf95365\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_right\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"1420\" height=\"200\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/MouseTrack-Interaction.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"MouseTrack-Interaction (Demo)\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/MouseTrack-Interaction.png 1420w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/MouseTrack-Interaction-300x42.png 300w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/MouseTrack-Interaction-1024x144.png 1024w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/MouseTrack-Interaction-768x108.png 768w\" sizes=\"(max-width: 1420px) 100vw, 1420px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1639243854318 thegem-custom-69f0d4cca00e47229 custom-inner-column-69f0d4cca00ec\" ><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0d4cca0256988\"><div class=\"vc_column-inner thegem-custom-inner-69f0d4cca0257 vc_custom_1639243876793\"><div class=\"wpb_wrapper thegem-custom-69f0d4cca0256988\">\r\n\t<div class=\"gem-interactions-enabled   hand\"  data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-0.3\" data-mouse_effects=\"yes\" data-mouse_effects_direction=\"1\" data-mouse_effects_speed=\"0.3\" ><div class=\"mouse-effects-container\">\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"741\" height=\"878\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/03\/ss-2.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"ss-2 (Demo)\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/03\/ss-2.png 741w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/03\/ss-2-253x300.png 253w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t<\/div><\/div>\r\n\r\n\t<div class=\"gem-interactions-enabled   mountains\"  data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"0.3\" data-mouse_effects=\"yes\" data-mouse_effects_direction=\"-1\" data-mouse_effects_speed=\"0.3\" ><div class=\"mouse-effects-container\">\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"738\" height=\"874\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/12\/xavierquimi-bg-servicio-inspeccion-cell.png\" class=\"vc_single_image-img attachment-full\" alt=\"comercio electr\u00f3nico\" title=\"xavierquimi-bg-servicio-inspeccion-comercio-electronico\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/12\/xavierquimi-bg-servicio-inspeccion-cell.png 738w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/12\/xavierquimi-bg-servicio-inspeccion-cell-253x300.png 253w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t<\/div><\/div>\r\n\r\n\t<div class=\"gem-interactions-enabled   line-phone-blue\"  data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-0.8\" data-mouse_effects=\"yes\" data-mouse_effects_direction=\"1\" data-mouse_effects_speed=\"0.8\" ><div class=\"mouse-effects-container\">\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"741\" height=\"878\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/03\/ss-3.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"ss-3 (Demo)\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/03\/ss-3.png 741w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/03\/ss-3-253x300.png 253w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t<\/div><\/div>\r\n\r\n\t<div class=\"gem-interactions-enabled   line-phone-blue\"  data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-0.8\" data-mouse_effects=\"yes\" data-mouse_effects_direction=\"1\" data-mouse_effects_speed=\"0.8\" ><div class=\"mouse-effects-container\">\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"741\" height=\"878\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/03\/ss-4.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"ss-4 (Demo)\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/03\/ss-4.png 741w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/03\/ss-4-253x300.png 253w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t<\/div><\/div>\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0d4cca0c477212\"><div class=\"vc_column-inner thegem-custom-inner-69f0d4cca0c48 vc_custom_1639243943405\"><div class=\"wpb_wrapper thegem-custom-69f0d4cca0c477212\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d4cca0ca2 {margin-top: 100px !important;}<\/style><div id=\"thegem-divider-69f0d4cca0ca2\" class=\"gem-divider  hide-on-little-tablet\" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca0d2a9267\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h5\"><span style=\"color: #ffffff;\">TE PRESENTO MI SERVICO DE AUDITOR\u00cdA:<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca0d2a9267{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca0d2a9267{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca0d2a9267{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca0d2a9267{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><div id=\"thegem-divider-69f0d4cca0d78\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\" gem-icon-with-title  gem-icon-with-title-icon-size-large\" ><div class=\"gem-icon-with-title-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-large  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#xf5ed;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#xf5ed;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-iconed-title\"><h1 style=\"color: #ffffff;\">INSPECCI\u00d3N DIGITAL<\/h1><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d4cca0dca {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-69f0d4cca0dca\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca0e3d3143\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\"><span style=\"color: #ffffff;\">Con este servicio conseguir\u00e1s mejorar el proceso de compra, y generar en tus clientes ahorro de tiempo y tranquilidad.<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca0e3d3143{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca0e3d3143{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca0e3d3143{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca0e3d3143{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<style type=\"text\/css\">.thegem-button-69f0d4cca0f449637 .gem-button svg {fill: #212331;}.thegem-button-69f0d4cca0f449637 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-center thegem-button-69f0d4cca0f449637    \"  ><a class=\"gem-button gem-button-size-medium gem-button-style-flat gem-button-text-weight-normal gem-button-icon-position-right\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 3px;background-color: #ffffff;color: #212331;\" onmouseleave=\"this.style.backgroundColor='#ffffff';this.style.color='#212331';\" onmouseenter=\"this.style.backgroundColor='#212331';this.style.color='#ffffff';\" href=\"https:\/\/xavierquimi.com\/servicios\/inspeccion-digital\/\" target=\"_blank\">QUIERO M\u00c1S INFORMACI\u00d3N<i class=\"gem-print-icon gem-icon-pack-material \">&#xf35b;<\/i><\/a><\/div> <div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d4cca0f66 {margin-top: 200px !important;}<\/style><div id=\"thegem-divider-69f0d4cca0f66\" class=\"gem-divider  hide-on-desktop\" style=\"\" ><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d4cca0f71 {margin-top: 340px !important;}<\/style><div id=\"thegem-divider-69f0d4cca0f71\" class=\"gem-divider  hide-on-little-tablet\" style=\"\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"vc_row-69f0d4cca11e2\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0d4cca11dd1922\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0d4cca13981339\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d4cca1399 \"><div class=\"wpb_wrapper thegem-custom-69f0d4cca13981339\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_border_width_7 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_turquoise  wpb_content_element\"><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\r\n<\/div><div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium\" ><div style=\"margin-bottom:0px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-elegant gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#x5c;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#x5c;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca15b96565\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 id=\"perfeccionar\">3.- Criterios para perfeccionar la personalizaci\u00f3n UX en medios digitales<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca15b96565{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca15b96565{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca15b96565{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca15b96565{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"clearboth\"><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca165f8265\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Dentro de este punto, hay algo importante que es definir:<\/p>\n<p><strong><em id=\"personalizacion\">3.1. \u00bfQu\u00e9 es personalizaci\u00f3n y que no? <\/em><\/strong><\/p>\n<p>Desde las webs, primeramente, hay que identificar las necesidades de los usuarios a trav\u00e9s de t\u00e9cnicas, tales como: <a id=\"finalidad-web\" href=\"https:\/\/blog.ida.cl\/estrategia-digital\/diferencias-aplicacion-web-sitio-web\/\"><\/a><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca165f8265{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca165f8265{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca165f8265{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca165f8265{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-list gem-list-type-snowflake-style-1 gem-list-color-3\" ><ul>\n<li>Observaci\u00f3n co-presencial<\/li>\n<li>Encuestas en l\u00ednea<\/li>\n<\/ul>\n<\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca17434634\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>A todo esto, y con la finalidad de personalizar el contenido web y, por lo tanto, cumplir <em>el objetivo principal de un sitio web, que es de: \u201centregar informaci\u00f3n\u201d.<\/em> <a href=\"#finalidad-web\">[2]<\/a><\/p>\n<p>Seguidamente, los criterios de mejora, se desarrollan bajo las unidades de estudio siguientes:<\/p>\n<div class=\"small-body\">___________________________<br \/>\n[2]<a id=\"finalidad-web\" href=\"https:\/\/blog.ida.cl\/estrategia-digital\/diferencias-aplicacion-web-sitio-web\/\">https:\/\/blog.ida.cl\/<\/a><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca17434634{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca17434634{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca17434634{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca17434634{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_tta-container\" data-vc-action=\"collapseAll\"><div class=\"vc_general vc_tta vc_tta-accordion vc_tta-color-chino vc_tta-style-simple_solid vc_tta-shape-square vc_tta-spacing-5 vc_tta-controls-align-default vc_tta-o-all-clickable\" ><div class=\"vc_tta-panels-container\"><div class=\"vc_tta-panels\"><div class=\"vc_tta-panel\" id=\"diseno\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#diseno\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">3.2. Dise\u00f1o t\u00e9cnico de personalizaci\u00f3n<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-plus\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-69f0d4cca1af57140 custom-inner-column-69f0d4cca1af8\" ><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0d4cca1c5a3086\"><div class=\"vc_column-inner thegem-custom-inner-69f0d4cca1c5b \"><div class=\"wpb_wrapper thegem-custom-69f0d4cca1c5a3086\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_border  vc_box_border_grey\"><img width=\"300\" height=\"200\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/xavierquimi-datos-usuario-etica-300x200-1.jpg\" class=\"vc_single_image-img attachment-medium\" alt=\"datos ususario\" title=\"xavierquimi-datos-usuario-etica-300x200\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca1f505614\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><strong>\u00bfQu\u00e9 datos se puede recopilar \u00e9ticamente sobre los usuarios?<\/strong><\/p>\n<p>Los datos deben estar basados en criterios como:<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca1f505614{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca1f505614{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca1f505614{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca1f505614{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-list gem-list-type-checkbox gem-list-color-3\" ><ul>\n<li>Sociodemogr\u00e1ficos<\/li>\n<li>Personalidad<\/li>\n<li>Costumbres<\/li>\n<\/ul>\n<\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca2042907\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><strong>\u00bfQu\u00e9 t\u00e1cticas complementan mejor estos datos?<\/strong><\/p>\n<p>Dentro de las t\u00e1cticas difiero en la geolocalizaci\u00f3n, no todas las webs necesitan de este componente, s\u00f3lo es necesario para ciertas aplicaciones m\u00f3viles o web, por ejemplo: aplicaciones de turismo, como un componente necesario para la publicidad program\u00e1tica.<\/p>\n<p>Por lo referente, a los cuestionarios de perfil, totalmente de acuerdo, en efecto, con el prop\u00f3sito de personalizar el contenidos web.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca2042907{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca2042907{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca2042907{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca2042907{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0d4cca21b4497\"><div class=\"vc_column-inner thegem-custom-inner-69f0d4cca21b5 \"><div class=\"wpb_wrapper thegem-custom-69f0d4cca21b4497\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca22697055\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><strong>Fuentes de campa\u00f1as CTA<\/strong><\/p>\n<p>Por otro lado, acerca de las fuentes de campa\u00f1as los CTA son trascendentes, sin embargo, hay que ubicarlos correctamente en el recorrido del usuario (customer journey) por la web.<\/p>\n<p>Los clics o p\u00e1ginas de vistas, absolutamente de acuerdo con este punto, en la creaci\u00f3n de anuncios personalizados para usuarios que ya visitaron una p\u00e1gina web; de hecho, aqu\u00ed puedo reorganizar, o redefinir la estrategia de contenidos.<\/p>\n<p><strong>C\u00f3digos SIC y NAICS<\/strong><\/p>\n<p>En cuanto a C\u00f3digos SIC y NAICS, es sugestivo clasificar los mensajes de acuerdo a la actividad de los usuarios.<\/p>\n<p><strong>Geofencing<\/strong><\/p>\n<p>Geofencing, me sumo a la idea de la ubicaci\u00f3n, puesto que, es la herramienta principal para entregar campa\u00f1as localizadas altamente efectivas.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca22697055{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca22697055{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca22697055{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca22697055{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div style=\"align:center\"><iframe src=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeOP19y8glNUantCSkeG8GaJUkNeltUDLSAsrYgt4X9vxmC_A\/viewform?embedded=true\" width=\"100%\" height=\"400\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\">Cargando\u2026<\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_tta-panel\" id=\"informacion\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#informacion\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">3.3. Dise\u00f1o de informaci\u00f3n de personalizaci\u00f3n<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-plus\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-69f0d4cca25a87234 custom-inner-column-69f0d4cca25ac\" ><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0d4cca26f06758\"><div class=\"vc_column-inner thegem-custom-inner-69f0d4cca26f1 \"><div class=\"wpb_wrapper thegem-custom-69f0d4cca26f06758\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca27a2197\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><em><strong>\u00a0Entregables de personalizaci\u00f3n<\/strong><\/em><\/p>\n<p>En relaci\u00f3n a este objetivo, se analizan a continuaci\u00f3n tres entregas espec\u00edficas<\/p>\n<p><em><strong>Hoja de trabajo de segmentos<\/strong><\/em><\/p>\n<p>Comenzaremos por este paraje, aqu\u00ed la mensajer\u00eda a trav\u00e9s del content marketing es oportuna, s\u00f3lo para miembros actuales.<\/p>\n<p>En cambio, para no miembros, la estrategia de contenidos debe estar basada en branded content.<\/p>\n<p>En paralelo, el tipo de contenido debe establecer una relaci\u00f3n de la marca con su p\u00fablico, a fin de que permita su reconocimiento dentro del mercado.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca27a2197{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca27a2197{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca27a2197{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca27a2197{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_border  vc_box_border_grey\"><img width=\"265\" height=\"300\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/03\/fig-4-265x300.png\" class=\"vc_single_image-img attachment-medium\" alt=\"\" title=\"fig-4\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/03\/fig-4-265x300.png 265w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/03\/fig-4-906x1024.png 906w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/03\/fig-4-768x868.png 768w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/03\/fig-4.png 950w\" sizes=\"(max-width: 265px) 100vw, 265px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca2ae53130\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"small-body\"><span class=\"light\"><strong><em>Fuente:<\/em><\/strong> <a href=\"https:\/\/alistapart.com\/wp-content\/uploads\/2019\/01\/fig-4.png?w=960\">https:\/\/alistapart.com\/<\/a><\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca2ae53130{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca2ae53130{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca2ae53130{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca2ae53130{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0d4cca2c5d3210\"><div class=\"vc_column-inner thegem-custom-inner-69f0d4cca2c5e \"><div class=\"wpb_wrapper thegem-custom-69f0d4cca2c5d3210\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca2d081177\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><strong><em>Hoja de trabajo de campa\u00f1as<\/em><\/strong><\/p>\n<p>En esta parte, le falta a este cuadro definir los clientes ideales, conocidos como buyer person, que de hecho, pueden ser varios, construidos a partir de su informaci\u00f3n demogr\u00e1fica, personalidad, etc.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca2d081177{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca2d081177{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca2d081177{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca2d081177{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_border  vc_box_border_grey\"><img width=\"300\" height=\"238\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/Captura-300x238-1.png\" class=\"vc_single_image-img attachment-medium\" alt=\"\" title=\"Captura-300x238\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca2fd97976\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><strong><em>Wireframes de personalizaci\u00f3n<\/em><\/strong><\/p>\n<p>Sustentamos la idea del wireframe, a causa de que, forma parte de una metodolog\u00eda, pero valdr\u00eda desarrollarla un poco m\u00e1s, y preguntarse lo siguiente:<\/p>\n<p><em>\u00bfCu\u00e1l es el primer di\u00e1logo que el usuario quiere realizar con la informaci\u00f3n digital?<\/em><\/p>\n<p>Es decir, testear el prototipo con los usuarios, inclusive, con algunos expertos, lo que permitir\u00e1 determinar las acciones de informaci\u00f3n, ya sea de forma sincr\u00f3nica o asincr\u00f3nica; para que, no se acorte la relaci\u00f3n entre el usuario y la web.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca2fd97976{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca2fd97976{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca2fd97976{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca2fd97976{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_tta-panel\" id=\"personalizacion\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#personalizacion\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">3.4. T\u00e9cnicas avanzadas de personalizaci\u00f3n<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-plus\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-69f0d4cca32939984 custom-inner-column-69f0d4cca3297\" ><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0d4cca33ca3747\"><div class=\"vc_column-inner thegem-custom-inner-69f0d4cca33cb \"><div class=\"wpb_wrapper thegem-custom-69f0d4cca33ca3747\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca34732747\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Para iniciar, las plataformas de experiencia digital, conocidas como DPX, ayudan tambi\u00e9n a la experiencia de usuario.<\/p>\n<p>No obstante, depende del tipo de medio digital de comunicaci\u00f3n, y en este sentido, funcionan muy bien en escenarios B2C -Businees to Consumer como (retail, moda, etc) debido a que, sus ciclos de ventas son cortos y las audiencias son grandes.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca34732747{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca34732747{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca34732747{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca34732747{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0d4cca35bd9959\"><div class=\"vc_column-inner thegem-custom-inner-69f0d4cca35be \"><div class=\"wpb_wrapper thegem-custom-69f0d4cca35bd9959\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca36597491\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Al mismo tiempo, estas herramientas, permiten el aprendizaje autom\u00e1tico y la creaci\u00f3n de perfiles de comportamiento, inclusive, punt\u00faa el contenido.<\/p>\n<p>Por estas razones, ayuda a tener un contenido mucho m\u00e1s entonado a las necesidades del p\u00fablico objetivo.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca36597491{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca36597491{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca36597491{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca36597491{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vc_row-69f0d4cca3a28\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0d4cca3a234014\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0d4cca3ba03462\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d4cca3ba1 \"><div class=\"wpb_wrapper thegem-custom-69f0d4cca3ba03462\"><div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium\" ><div style=\"margin-bottom:0px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-elegant gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#x5c;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#x5c;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca3cc65089\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 id=\"modelado\">4.- Modelado bajo Atributos de Calidad<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca3cc65089{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca3cc65089{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca3cc65089{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca3cc65089{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"clearboth\"><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca3d742274\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Para finalizar, todo medio de comunicaci\u00f3n digital, debe ser modelado bajo atributos de calidad de dise\u00f1o, como la interactividad, usabilidad, movilidad, etc.<\/p>\n<blockquote><p>\nHoy en d\u00eda, estos medios llamados web, carecen de interactividad, no dialogan con el usuario.<\/p>\n<p>Por otro lado, \u2039\u2039Manovich en este sentido, se\u00f1ala que muchos de los nuevos medios no cuentan historias; es decir, no tienen un principio ni un final, ni tem\u00e1tica que organicen su contenido secuencialmente\u203a\u203a.<\/p>\n<p>Desafortunadamente, esto afecta al usuario, de ah\u00ed que, todav\u00eda piensan en t\u00e9rminos de libro cuando visitan una web (Landow, 2009).<\/p>\n<p>Por esta raz\u00f3n, los usuarios deben ser colaboradores, y co-creadores de contenido; pero, para que esto suceda, es necesario cambiar el paradigma lineal de los c\u00e1nones secuenciales convencionales (Aparici, 2012)\n<\/p><\/blockquote>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca3d742274{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca3d742274{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca3d742274{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca3d742274{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d4cca3dd7 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0d4cca3dd7\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca3e3e1222\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Finalmente, la web debe conservar una estructura del hipertexto simple, f\u00e1cil de usar, de modo que, un dise\u00f1o id\u00f3neo, permita al usuario crear una relaci\u00f3n con la marca, que perdure, y que su fin no s\u00f3lo sea comprar, sino disfrutar, o experimentar algo nuevo.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca3e3e1222{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca3e3e1222{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca3e3e1222{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca3e3e1222{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-69f0d4cca3e7f {margin-bottom: 40px !important;}<\/style><div id=\"thegem-divider-69f0d4cca3e7f\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><\/div><div id=\"vc_row-69f0d4cca406c\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0d4cca40676547\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0d4cca41e59628\" ><div class=\"vc_column-inner thegem-custom-inner-69f0d4cca41e6 \"><div class=\"wpb_wrapper thegem-custom-69f0d4cca41e59628\"><div class=\"vc_tta-container\" data-vc-action=\"collapseAll\"><div class=\"vc_general vc_tta vc_tta-accordion vc_tta-color-peacoc vc_tta-style-modern vc_tta-shape-rounded vc_tta-spacing-5 vc_tta-controls-align-default vc_tta-o-no-fill vc_tta-o-all-clickable\" ><div class=\"vc_tta-panels-container\"><div class=\"vc_tta-panels\"><div class=\"vc_tta-panel\" id=\"1587516576032-74261395-0b07\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1587516576032-74261395-0b07\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">SABER M\u00c1S<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-triangle\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-69f0d4cca44e43008 custom-inner-column-69f0d4cca44e7\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0d4cca46156268\"><div class=\"vc_column-inner thegem-custom-inner-69f0d4cca4616 \"><div class=\"wpb_wrapper thegem-custom-69f0d4cca46156268\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca46bc4152\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 style=\"text-align: center;\">\u00bfQuisieras asesorarte? y<\/h3>\n<p style=\"text-align: center;\">\u00a1Descubrir! \u00bfC\u00f3mo esta tu negocio para la venta?<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca46bc4152{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca46bc4152{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca46bc4152{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca46bc4152{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-button-container gem-button-position-center thegem-button-69f0d4cca47bf1988    \"  ><a class=\"gem-button gem-button-size-medium gem-button-style-flat gem-button-text-weight-normal gem-button-icon-position-right\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 3px;background-color: #00b1f2;\" onmouseleave=\"this.style.backgroundColor='#00b1f2';\" onmouseenter=\"this.style.backgroundColor='#7ccad3';\" href=\"https:\/\/xavierquimi.com\/servicios\/auditoria-web\/\" target=\"_blank\">QUIERO ASESORARME<i class=\"gem-print-icon gem-icon-pack-material \">&#xf35b;<\/i><\/a><\/div> <\/div><\/div><\/div><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #f8f8f8;background-repeat: no-repeat; background-size: cover;background-position: center top;\"><div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium centered-box gem-icon-with-text-float-right\" ><div style=\"margin-bottom:0px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-elegant gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #00b1f2;\"><span class=\"back-angle\">&#xe010;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #00b1f2;\"><span class=\"back-angle\">&#xe010;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca48f62605\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3>\u00a1SUSCR\u00cdBASE Y CONOZCA!<\/h3>\n<p>M\u00e1s temas relacionados a la creaci\u00f3n de marca, experiencia de usuario y estrategias digitales<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca48f62605{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca48f62605{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca48f62605{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca48f62605{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"clearboth\"><\/div><\/div><\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-shield\"><svg viewBox=\"0 0 1000 50\" preserveAspectRatio=\"none\" width=\"100%\" height=\"50\" style=\"fill: #f8f8f8;\"><path d=\"M 0,-0.5 500,50 1000,-0.5\" \/><\/svg><\/div><\/div><div class=\"gem-button-container gem-button-position-center thegem-button-69f0d4cca49df9359 popmake-36990   \"  ><a class=\"gem-button gem-button-size-medium gem-button-style-flat gem-button-text-weight-normal gem-button-icon-position-right\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 3px;background-color: #00b1f2;\" onmouseleave=\"this.style.backgroundColor='#00b1f2';\" onmouseenter=\"this.style.backgroundColor='#7ccad3';\" href=\"#suscripcion-boletin\" target=\"_self\">QUIERO SUSCRIBIRME<i class=\"gem-print-icon gem-icon-pack-material \">&#xf35b;<\/i><\/a><\/div> <\/div><\/div><div class=\"vc_tta-panel\" id=\"1587516576030-1f77b72c-09b4\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1587516576030-1f77b72c-09b4\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">REFERENCIAS<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-triangle\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0d4cca4b2b2754\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Aparici, R., Garc\u00eda M., Agist\u00edn, Fern\u00e1ndez B., Jenaro, Acedo O., Sara (2012). La imagen:<\/p>\n<p>An\u00e1lisis y representaci\u00f3n de la realidad. Barcelona, Espa\u00f1a: Gedisa.<\/p>\n<p>George P. Landow, (2012). Hipertexto 3.0 La teor\u00eda cr\u00edtica y los nuevos medios en una \u00e9poca de globalizaci\u00f3n. Barcelona, Espa\u00f1a: Gedisa.<\/p>\n<p>Manovich L., (2006). El lenguaje de los nuevos medios de comunicaci\u00f3n. Buenos Aires, Argentina: Paid\u00f3s, S.A.<\/p>\n<p>Pardo Hugo. (2013). Prototop\u00eda. Recuperado de http:\/\/digitalismo.com\/wp<\/p>\n<p>content\/uploads\/2018\/04\/Metodo_Outliers_-School_2018.pdf<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca4b2b2754{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca4b2b2754{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0d4cca4b2b2754{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0d4cca4b2b2754{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":30943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[31,32],"tags":[43,45,35],"class_list":{"0":"post-30942","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-diseno","8":"category-interfaces","9":"tag-experiencia-de-usuario","10":"tag-interfaces","11":"tag-medios-digitales-de-comunicacion","12":"post_format-post-format-aside"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Contenidos web. 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