{"id":30934,"date":"2022-01-23T19:24:59","date_gmt":"2022-01-24T00:24:59","guid":{"rendered":"https:\/\/xavierquimi.com\/?p=30934"},"modified":"2022-10-01T20:52:27","modified_gmt":"2022-10-02T01:52:27","slug":"caracteristicas-de-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/xavierquimi.com\/en\/blog\/caracteristicas-de-las-redes-sociales\/","title":{"rendered":"What are the characteristics of the most common social networks?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"vc_row-69f0f7371dd52\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0f7371dd3f6275\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0f7371e0344368\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f7371e035 \"><div class=\"wpb_wrapper thegem-custom-69f0f7371e0344368\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7371e2318071\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1 style=\"text-align: center;\">\u00bfC\u00f3mo escoger la red social adecuada? Todas las claves en este art\u00edculo.<\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7371e2318071{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7371e2318071{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7371e2318071{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7371e2318071{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"932\" height=\"540\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/xavierquimi-medios.comunicacion-digital-thegem-blog-default.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Medio de Comunicaci\u00f3n Digital\" title=\"Medio de Comunicaci\u00f3n Digital\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/xavierquimi-medios.comunicacion-digital-thegem-blog-default.jpg 932w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/xavierquimi-medios.comunicacion-digital-thegem-blog-default-300x174.jpg 300w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/xavierquimi-medios.comunicacion-digital-thegem-blog-default-768x445.jpg 768w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7371e75b6134\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Caracter\u00edsticas de las redes sociales redes sociales para ventas<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7371e75b6134{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7371e75b6134{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7371e75b6134{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7371e75b6134{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7371e8553718\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>A ning\u00fan empresario le gusta perder dinero, ni mucho menos en publicidad. Esto sucede cuando la elecci\u00f3n de redes sociales no es la adecuada para su negocio, y probablemente la persona que elabor\u00f3 la estrategia, no hizo bien su trabajo.<\/p>\n<p><span style=\"color: #ffffff;\">redes sociales para ventas caracteristicas de las redes sociales<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/xavierquimi.com\/servicios\/plan-marketing-digital\/\" target=\"\" rel=\"noopener\">&lt;&lt;Crea un plan de marketing digital alineado con tu negocio&gt;&gt;<\/a><\/p>\n<p>Es un grave error pensar en escoger una red social solo porque es la m\u00e1s popular. Por el contrario, muchos empresarios comprenden que escoger las redes sociales correctas dentro de un plan de marketing digital les va ayudar a vender sus productos o servicios.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7371e8553718{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7371e8553718{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7371e8553718{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7371e8553718{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\" gem-icon-with-title  gem-icon-with-title-icon-size-medium\" ><div class=\"gem-icon-with-title-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #dca000;\"><span class=\"back-angle\">&#xf490;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #dca000;\"><span class=\"back-angle\">&#xf490;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-iconed-title\"><h2 style=\"color: #212331;\">Caracter\u00edsticas de las Redes Sociales<\/h2><\/div><\/div><div class=\"gem-list gem-list-type-double-arrow gem-list-color-3\" ><ul class=\"quita-punto\">\n<li><a href=\"#medios-concepto\"><strong>1.Medios Digitales<\/strong><\/a>\n<ul class=\"espacio-menu\">\n<li class=\"quita-punto\"><a href=\"#medios-concepto\">\u00a01.1.Concepto<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"quita-punto\">\n<li><a href=\"#pilar-red\"><strong>2. Pilares claves de una red social<\/strong><\/a>\n<ul>\n<li class=\"quita-punto\"><a href=\"#pilar-red\">2.1. \u00bfQu\u00e9 se entiende como Red Social?<\/a><\/li>\n<li class=\"quita-punto\"><a href=\"#funcionalidad-red\">2.2. La importancia de conocer las Funcionalidades de una Red Social<\/a><\/li>\n<li class=\"quita-punto\"><a href=\"#caracteristica-red\">2.3. Caracter\u00edsticas de las Redes Sociales<\/a><\/li>\n<li class=\"quita-punto\"><a href=\"#ranking\">2.4. Conoce el ranking de las Redes Sociales a nivel mundial<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"quita-punto\">\n<li><a href=\"#caracteristica-esencial\"><strong>3. Caracter\u00edsticas esenciales de las redes sociales m\u00e1s comunes<\/strong><\/a>\n<ul>\n<li class=\"quita-punto\"><a href=\"#caracteristica-facebook\">3.1. Facebook como un medio de diversi\u00f3n<\/a><\/li>\n<li class=\"quita-punto\"><a href=\"#caracteristica-instagram\">3.2. Instagram como herramienta de comunicaci\u00f3n publicitaria<\/a><\/li>\n<li class=\"quita-punto\"><a href=\"#caracteristica-whatsapp\">3.3. WhatsApp como herramienta de comunicaci\u00f3n directa de publicidad<\/a><\/li>\n<li class=\"quita-punto\"><a href=\"#caracteristica-youtube\">3.4. YouTube como lugar de interacci\u00f3n de contenido funcional o emocional<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-69f0f7372fb2f\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1645140945191 thegem-custom-69f0f7372fb1b3347 vc_row-has-fill\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-69f0f7372fb2f\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0f7372fd358776\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f7372fd36 \"><div class=\"wpb_wrapper thegem-custom-69f0f7372fd358776\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7372fe499163\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ece6e0;\">Caracter\u00edsticas de las redes sociales redes sociales para ventas<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7372fe499163{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7372fe499163{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7372fe499163{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7372fe499163{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7372ff396031\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3>En\u00a0 este art\u00edculo descubrir\u00e1s las funciones y caracter\u00edsticas de las redes sociales.<\/h3>\n<p>Caracter\u00edsticas que te van ayudar a reconocerlas como medio digital de comunicaci\u00f3n, sus funciones y herramientas, adem\u00e1s, como me van ayudar a crear, guardar, y compartir informaci\u00f3n.<br \/>\nPor tanto, con este an\u00e1lisis, e informaci\u00f3n te ayude a mejorar tus estrategias comerciales o digitales<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7372ff396031{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7372ff396031{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7372ff396031{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7372ff396031{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f737300327582\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ece6e0;\">Caracter\u00edsticas de las redes sociales redes sociales para ventas<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737300327582{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737300327582{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737300327582{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737300327582{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"vc_row-69f0f7373034c\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0f737303464668\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0f73730565999\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f73730566 \"><div class=\"wpb_wrapper thegem-custom-69f0f73730565999\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f737305da {margin-bottom: 50px !important;}<\/style><div id=\"thegem-divider-69f0f737305da\" class=\"gem-divider   gem-divider-style-3\" style=\"border-color: #c7cb62;\" ><\/div><div class=\" gem-icon-with-title  gem-icon-with-title-icon-size-medium\" ><div class=\"gem-icon-with-title-icon\"><div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #dca000;\"><span class=\"back-angle\">&#xf216;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #dca000;\"><span class=\"back-angle\">&#xf216;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-iconed-title\"><h2 style=\"color: #977b57;\">1. MEDIOS DIGITALES<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vc_row-69f0f737308f7\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0f737308f03595\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0f73730b167721\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f73730b17 \"><div class=\"wpb_wrapper thegem-custom-69f0f73730b167721\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73730c289432\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 id=\"medios-concepto\">1.1. Concepto<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73730c289432{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73730c289432{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73730c289432{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73730c289432{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium disable-mobile-centered gem-icon-with-text-flow\" ><div style=\"margin-bottom:0px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-square \"  style=\"border-color: #dacec1;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #dacec1;\"><span class=\"gem-icon-half-1\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf2e4;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf2e4;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73730da28865\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h4>Medios digitales son aquellos donde puedo crear, transformar, guardar, visualizar, transmitir, y recibir informaci\u00f3n desde varios dispositivos electr\u00f3nicos digitales; codificados en un lenguaje entendible por la m\u00e1quina.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/h4>\n<p>Sin embargo, si hablamos de medios digitales de comunicaci\u00f3n estos incluyen softwares, sitios web, aplicaciones, e-commerce, redes sociales en internet.<\/p>\n<p>Google que no vendr\u00eda a ser una red social, sino m\u00e1s bien, un software con servicios como Google Adwords.<\/p>\n<div class=\"small-body\"><a id=\"pilar-red\" href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a><a href=\"https:\/\/es.wikipedia.org\/wiki\/Medios_digitales\">https:\/\/es.wikipedia.org\/<\/a><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73730da28865{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73730da28865{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73730da28865{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73730da28865{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73730eca6346\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">redes sociales para ventas<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73730eca6346{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73730eca6346{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73730eca6346{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73730eca6346{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"clearboth\"><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0f7373110f6950\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f73731110 \"><div class=\"wpb_wrapper thegem-custom-69f0f7373110f6950\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<a href=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/post-concepto-medios-digitales-1024x763.jpg\" target=\"_self\" class=\"vc_single_image-wrapper vc_box_border  vc_box_border_chino\"><img width=\"1080\" height=\"805\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/post-concepto-medios-digitales.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"caracter\u00edsticas de las redes sociales\" title=\"post-concepto-medios-digitales\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/post-concepto-medios-digitales.jpg 1080w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/post-concepto-medios-digitales-300x224.jpg 300w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/post-concepto-medios-digitales-1024x763.jpg 1024w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/post-concepto-medios-digitales-768x572.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-69f0f737317db\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0f737317d46409\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0f737319de8394\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f737319df \"><div class=\"wpb_wrapper thegem-custom-69f0f737319de8394\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73731a3f {margin-bottom: 50px !important;}<\/style><div id=\"thegem-divider-69f0f73731a3f\" class=\"gem-divider   gem-divider-style-3\" style=\"border-color: #c7cb62;\" ><\/div><div class=\" gem-icon-with-title  gem-icon-with-title-icon-size-medium\" ><div class=\"gem-icon-with-title-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #dca000;\"><span class=\"back-angle\">&#xf4d1;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #dca000;\"><span class=\"back-angle\">&#xf4d1;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-iconed-title\"><h2 style=\"color: #977b57;\">2. PILARES ESENCIALES DE UNA RED SOCIAL<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-69f0f73731d45\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1606811975268 thegem-custom-69f0f73731d375199 vc_row-has-fill\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-69f0f73731d45\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0f73731f7a2391\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f73731f7f vc_custom_1606816336574\"><div class=\"wpb_wrapper thegem-custom-69f0f73731f7a2391\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73731fee {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0f73731fee\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"responsive-column wpb_column vc_column_container vc_col-sm-6 vc_col-sm-offset-0 thegem-custom-69f0f737321c61062 disable-custom-paggings-tablet disable-custom-paggings-mobile\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f737321c7 vc_custom_1607413263462\"><div class=\"wpb_wrapper thegem-custom-69f0f737321c61062\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1606983542476 thegem-custom-69f0f73741ce53475 custom-inner-column-69f0f73741cf4\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_hidden-xs thegem-custom-69f0f73741f473989\"><div class=\"vc_column-inner thegem-custom-inner-69f0f73741f48 vc_custom_1606983539322\"><div class=\"wpb_wrapper thegem-custom-69f0f73741f473989\"><\/div><\/div><\/div><\/div>\r\n\t<div class=\"gem-interactions-enabled   design-word-bg\"  data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"1\" >\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_right\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"637\" height=\"190\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/red-social-xavierquimi.png\" class=\"vc_single_image-img attachment-full\" alt=\"caracter\u00edsticas de las redes sociales\" title=\"red-social-xavierquimi\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/red-social-xavierquimi.png 637w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/red-social-xavierquimi-300x89.png 300w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t<\/div>\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73747dce2409\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 id=\"entiende-red\">2.1. \u00bfQu\u00e9 se entiende como Red Social?<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73747dce2409{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73747dce2409{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73747dce2409{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73747dce2409{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium disable-mobile-centered gem-icon-with-text-flow\" ><div style=\"margin-bottom:0px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-square \"  style=\"border-color: #dacec1;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #dacec1;\"><span class=\"gem-icon-half-1\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf10d;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf10d;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73747f8b5129\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Me dispon\u00eda a crear mi primera estrategia de medios digitales cuando estuve en la primera agencia que trabaj\u00e9, me pregunt\u00e9:<\/p>\n<p>\u00bfC\u00f3mo escoger las redes sociales adecuadas?, segundos despu\u00e9s mi compa\u00f1ero me dice: escoge Facebook, Instagram y Google.<\/p>\n<p>Pero \u00bfpor qu\u00e9?, insist\u00ed, no s\u00e9 me respondi\u00f3, son las m\u00e1s populares pues, me qued\u00e9 dudando.<\/p>\n<p>Pas\u00f3 un buen tiempo, alrededor de un a\u00f1o, me fui a estudiar comunicaci\u00f3n digital para conocerlas desde el punto de vista de la interactividad.<\/p>\n<p>Conocimiento que adquir\u00ed, para dar a lugar a la siguiente interrogante: \u00bfc\u00f3mo utilizar las caracter\u00edsticas de las redes sociales desde su parte funcional (herramientas)? para crear, guardar, y transmitir informaci\u00f3n.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73747f8b5129{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73747f8b5129{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73747f8b5129{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73747f8b5129{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f737480985879\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\">Conexi\u00f3n entre personas<\/div>\n<h4>En este sentido, entiendo que una red social es una estructura social conformada por personas conectadas, por alguna relaci\u00f3n o inter\u00e9s que los une, para crear, guardar y compartir informaci\u00f3n (Alfred Radcliffe y John Barnes, 2021, p.13), dise\u00f1adas para la creaci\u00f3n de comunidades de intercambio social.<\/h4>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737480985879{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737480985879{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737480985879{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737480985879{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"clearboth\"><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73748118 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-69f0f73748118\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"responsive-photo-column wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0f737483b03699\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f737483b1 vc_custom_1607327893138\"><div class=\"wpb_wrapper thegem-custom-69f0f737483b03699\">\r\n\t<div class=\"gem-interactions-enabled   responsive-image\"  data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"1\" >\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_right\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"390\" height=\"282\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/medios-digitales-xavierquimi-3.png\" class=\"vc_single_image-img attachment-full\" alt=\"caracter\u00edsticas de las redes sociales\" title=\"medios-digitales-xavierquimi-3\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/medios-digitales-xavierquimi-3.png 390w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/medios-digitales-xavierquimi-3-300x217.png 300w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t<\/div>\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f737486d6 {margin-top: 120px !important;}<\/style><div id=\"thegem-divider-69f0f737486d6\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid responsive-row vc_custom_1606808544293 thegem-custom-69f0f737488c66213 custom-inner-column-69f0f737488cf\" ><div class=\"wpb_column vc_column_container vc_col-sm-11 vc_col-sm-offset-1 thegem-custom-69f0f73748ab91697\"><div class=\"vc_column-inner thegem-custom-inner-69f0f73748aba vc_custom_1606811300391\"><div class=\"wpb_wrapper thegem-custom-69f0f73748ab91697\"><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 20px;border-top-right-radius: 20px;border-bottom-right-radius: 20px;border-bottom-left-radius: 20px;\"><div class=\"gem-textbox-content\" style=\"background-color: #dfe5e8;background-position: center top;padding-top: 140px;padding-bottom: 140px;\">\r\n\t<div class=\"gem-interactions-enabled   pc-laptop-mobile\"  data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"10\" >\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_right\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"2259\" height=\"194\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/devices.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"devices (Demo)\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/devices.png 2259w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/devices-300x26.png 300w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/devices-1024x88.png 1024w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/devices-768x66.png 768w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/devices-1536x132.png 1536w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2020\/12\/devices-2048x176.png 2048w\" sizes=\"(max-width: 2259px) 100vw, 2259px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73748e79 {margin-top: 130px !important;}<\/style><div id=\"thegem-divider-69f0f73748e79\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t<div class=\"gem-interactions-enabled   responsive-image-2\"  data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-1\" >\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"390\" height=\"282\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/medios-digitales-xavierquimi-4.png\" class=\"vc_single_image-img attachment-full\" alt=\"caracter\u00edsticas de las redes sociales\" title=\"medios-digitales-xavierquimi-4\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/medios-digitales-xavierquimi-4.png 390w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/medios-digitales-xavierquimi-4-300x217.png 300w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t<\/div>\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f737491938901\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">redes sociales para ventas<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737491938901{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737491938901{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737491938901{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737491938901{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0f737493da6871\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f737493db vc_custom_1606811697915\"><div class=\"wpb_wrapper thegem-custom-69f0f737493da6871\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73749440 {margin-top: 70px !important;}<\/style><div id=\"thegem-divider-69f0f73749440\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"optimized-photo-column wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0f73749601824\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f73749602 vc_custom_1607327898840\"><div class=\"wpb_wrapper thegem-custom-69f0f73749601824\">\r\n\t<div class=\"gem-interactions-enabled   optimized-image\"  data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"1\" >\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"390\" height=\"282\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/medios-digitales-xavier-quimi.png\" class=\"vc_single_image-img attachment-full\" alt=\"caracter\u00edsticas de las redes sociales\" title=\"medios-digitales-xavier-quimi\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/medios-digitales-xavier-quimi.png 390w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/medios-digitales-xavier-quimi-300x217.png 300w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t<\/div>\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f737498d6 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-69f0f737498d6\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid optimized-row vc_custom_1606806214364 thegem-custom-69f0f73749a987930 custom-inner-column-69f0f73749aa3\" ><div class=\"wpb_column vc_column_container vc_col-sm-11 thegem-custom-69f0f73749c699306 disable-custom-paggings-tablet disable-custom-paggings-mobile\"><div class=\"vc_column-inner thegem-custom-inner-69f0f73749c6a vc_custom_1606815368146\"><div class=\"wpb_wrapper thegem-custom-69f0f73749c699306\"><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 20px;border-top-right-radius: 20px;border-bottom-right-radius: 20px;border-bottom-left-radius: 20px;\"><div class=\"gem-textbox-content\" style=\"background-color: #dfe5e8;background-position: center top;padding-top: 140px;padding-bottom: 140px;\">\r\n\t<div class=\"gem-interactions-enabled   code\"  data-vertical_scroll_enable=\"yes\" data-vertical_scroll_speed=\"10\" >\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"528\" height=\"1793\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/12\/code.redes-mk-servicio.png\" class=\"vc_single_image-img attachment-full\" alt=\"marketing digital\" title=\"code.redes-mk-servicio\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/12\/code.redes-mk-servicio.png 528w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/12\/code.redes-mk-servicio-88x300.png 88w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/12\/code.redes-mk-servicio-452x1536.png 452w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374a0399882\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">redes sociales para ventas<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374a0399882{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374a0399882{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374a0399882{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374a0399882{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"optimized-column wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0f7374a2c65018\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f7374a2c7 vc_custom_1644937773068\"><div class=\"wpb_wrapper thegem-custom-69f0f7374a2c65018\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1606985291756 thegem-custom-69f0f7374a4ca3137 custom-inner-column-69f0f7374a4d2\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_hidden-xs thegem-custom-69f0f7374a6805462\"><div class=\"vc_column-inner thegem-custom-inner-69f0f7374a681 vc_custom_1606985343467\"><div class=\"wpb_wrapper thegem-custom-69f0f7374a6805462\"><\/div><\/div><\/div><\/div>\r\n\t<div class=\"gem-interactions-enabled   code-word-bg\"  data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-1\" >\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"476\" height=\"143\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/12\/mk-5.png\" class=\"vc_single_image-img attachment-full\" alt=\"marketing digital\" title=\"mk-5\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/12\/mk-5.png 476w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/12\/mk-5-300x90.png 300w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t<\/div>\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f7374a95b {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0f7374a95b\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f7374a96c {margin-top: -20px !important;}<\/style><div id=\"thegem-divider-69f0f7374a96c\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374aa149490\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 id=\"funcionalidad-red\">2.2. La importancia de conocer las Funcionalidades de una Red Social<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374aa149490{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374aa149490{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374aa149490{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374aa149490{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium disable-mobile-centered gem-icon-with-text-flow\" ><div style=\"margin-bottom:0px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-square \"  style=\"border-color: #dacec1;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #dacec1;\"><span class=\"gem-icon-half-1\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf1eb;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf1eb;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374ab7b999\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Estamos en unos tiempos, donde hay que distribuir bien el presupuesto de las campa\u00f1as publicitarias.<\/p>\n<p>Ahorro que no quiere decir recortar, sino m\u00e1s bien por gastarlo correctamente, y que la publicidad circule por los medios id\u00f3neos.<\/p>\n<p>Medios digitales como redes sociales en internet hay que abordarlas de acuerdo a\u00a0 criterios tales como: relaci\u00f3n profesional, amistad, parentesco, etc.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374ab7b999{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374ab7b999{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374ab7b999{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374ab7b999{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"clearboth\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"vc_row-69f0f7374af43\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0f7374af3c9313\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0f7374b1529902\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f7374b153 \"><div class=\"wpb_wrapper thegem-custom-69f0f7374b1529902\"><div style='background-color: #dacec1; color: #ffffff; '  class=\"gem-quote gem-quote-style-5 custom-color-blockqute-mark-added \" ><blockquote  ><\/p>\n<div class=\"styled-subtitle\"><span style=\"color: #ffffff;\">Tareas de Interacci\u00f3n<\/span><br \/>\n<span style=\"color: #ffffff;\">Cada red social posee herramientas que me van ayudar a cumplir tareas espec\u00edficas de interacci\u00f3n, conexi\u00f3n, y como me van ayudar dentro del medio a socializar, es decir a conectar con personas. Adem\u00e1s, de contribuir a la difusi\u00f3n de contenido e informaci\u00f3n (Noguera, 2016)<\/span><\/div>\n<p><\/blockquote><span style=color:#dca000;  class=\"custom-color-blockqute-mark\">&#xe60c;<\/span><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374b2801651\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 id=\"caracteristica-red\">2.3. Caracter\u00edsticas de las Redes Sociales<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374b2801651{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374b2801651{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374b2801651{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374b2801651{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium disable-mobile-centered gem-icon-with-text-flow\" ><div style=\"margin-bottom:0px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-square \"  style=\"border-color: #dacec1;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #dacec1;\"><span class=\"gem-icon-half-1\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf10d;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf10d;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374b3dd4082\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Imaginemos que la publicidad de nuestros productos o servicios lleguen correctamente a las personas interesadas, adem\u00e1s, conocer que el presupuesto se utiliz\u00f3 debidamente.<\/p>\n<p>Eso mismo sucede cuando se conoce las caracter\u00edsticas de las redes sociales, a todo esto, este texto se va centrar en las caracter\u00edsticas de las redes sociales m\u00e1s comunes o en auge, con la finalidad de seleccionar las m\u00e1s aptas, y crear <a href=\"https:\/\/quimedia.ec\/estrategia-digital\/\">estrategias de comunicaci\u00f3n y marketing<\/a> efectivas.<\/p>\n<p>Efectivamente, conocer estas caracter\u00edsticas, me ayudan a incrementar la circulaci\u00f3n de contenido, y dar valor a las marcas, donde el fin no sea s\u00f3lo vender, adem\u00e1s ayude a los usuarios a encontrar soluciones, en ese intercambio de bienes y servicios, a trav\u00e9s de la publicidad.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374b3dd4082{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374b3dd4082{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374b3dd4082{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374b3dd4082{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"clearboth\"><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vc_row-69f0f7374b6fa\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0f7374b6f35238\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0f7374b9144215\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f7374b915 \"><div class=\"wpb_wrapper thegem-custom-69f0f7374b9144215\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374ba3b2578\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 id=\"ranking\">2.4. Conoce el ranking de las Redes Sociales a nivel mundial<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374ba3b2578{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374ba3b2578{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374ba3b2578{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374ba3b2578{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium disable-mobile-centered gem-icon-with-text-flow\" ><div style=\"margin-bottom:0px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-square \"  style=\"border-color: #dacec1;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #dacec1;\"><span class=\"gem-icon-half-1\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf113;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf113;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374bb9d331\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"small-body\">De acuerdo con este informe de Statista, firma proveedora de datos, a continuaci\u00f3n, el top 10 de las principales redes sociales a nivel mundial, seg\u00fan el n\u00famero de usuarios activos en 2021 <a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a><\/div>\n<p>&nbsp;<\/p>\n<div class=\"small-body\"><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a><a href=\"https:\/\/es.statista.com\/estadisticas\/600712\/ranking-mundial-de-redes-sociales-por-numero-de-usuarios\/\">https:\/\/es.statista.com\/<\/a><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374bb9d331{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374bb9d331{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374bb9d331{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374bb9d331{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"clearboth\"><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374bcba2102\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><strong>Figura 1<\/strong><\/p>\n<p><em>Ranking mundial de redes sociales por n\u00famero de usuarios en 2021<\/em><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374bcba2102{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374bcba2102{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374bcba2102{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374bcba2102{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<a href=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/ranking-redes-2021.png\" target=\"_self\" class=\"vc_single_image-wrapper vc_box_border  vc_box_border_grey\"><img width=\"525\" height=\"437\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/ranking-redes-2021.png\" class=\"vc_single_image-img attachment-large\" alt=\"caracter\u00edsticas de las redes sociales\" title=\"ranking-redes-2021\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/ranking-redes-2021.png 525w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/ranking-redes-2021-300x250.png 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374c0445130\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div id=\"caracteristica-esencial\" class=\"small-body\"><strong>Nota.<\/strong> La figura muestra el top 10 de las redes sociales principales a nivel mundial, por Statista, 2021, Statista <a href=\"http:\/\/(https:\/\/es.statista.com\/estadisticas\/600712\/ranking-mundial-de-redes-sociales-por-numero-de-usuarios\/\">(https:\/\/es.statista.com\/<\/a>)<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374c0445130{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374c0445130{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374c0445130{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374c0445130{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0f7374c2af611\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f7374c2b0 \"><div class=\"wpb_wrapper thegem-custom-69f0f7374c2af611\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374c3be5416\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Bajo este informe, y adicionalmente seg\u00fan el portal <a href=\"https:\/\/www.primicias.ec\/noticias\/tecnologia\/14-millones-ecuatorianos-usuarios-redes-sociales\/\">Primicias<\/a> diario digital de Ecuador, las redes sociales m\u00e1s usadas para este pa\u00eds son las siguientes<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>:<\/p>\n<div class=\"small-body\"><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a><a href=\"https:\/\/www.primicias.ec\/noticias\/tecnologia\/14-millones-ecuatorianos-usuarios-redes-sociales\/\">https:\/\/www.primicias.ec\/<\/a><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374c3be5416{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374c3be5416{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374c3be5416{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374c3be5416{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374c4e09231\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><strong>Figura 2<\/strong><\/p>\n<p><em>N\u00famero de usuarios por red social en Ecuador a enero del 2021<\/em><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374c4e09231{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374c4e09231{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374c4e09231{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374c4e09231{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<a href=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/ranking-redes-2021.png\" target=\"_self\" class=\"vc_single_image-wrapper vc_box_border  vc_box_border_grey\"><img width=\"525\" height=\"437\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/ranking-redes-2021.png\" class=\"vc_single_image-img attachment-large\" alt=\"caracter\u00edsticas de las redes sociales\" title=\"ranking-redes-2021\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/ranking-redes-2021.png 525w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2022\/02\/ranking-redes-2021-300x250.png 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374c79a9681\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Junto a esto, y sin ning\u00fan orden prioridad y, asimismo, para conocer las caracter\u00edsticas de las redes sociales como medios digitales de Comunicaci\u00f3n, y optaremos por las siguientes: Facebook, Instagram, WhatsApp, YouTube, y TikTok.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374c79a9681{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374c79a9681{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374c79a9681{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374c79a9681{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374c8751744\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">redes sociales para ventas<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374c8751744{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374c8751744{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374c8751744{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374c8751744{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-69f0f7374cb95\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1645029259995 thegem-custom-69f0f7374cb881749 vc_row-has-fill\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-69f0f7374cb95\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0f7374cdab9407\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f7374cdac \"><div class=\"wpb_wrapper thegem-custom-69f0f7374cdab9407\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f7374ce28 {margin-bottom: 50px !important;}<\/style><div id=\"thegem-divider-69f0f7374ce28\" class=\"gem-divider   gem-divider-style-3\" style=\"border-color: #c7cb62;\" ><\/div><div class=\" gem-icon-with-title  gem-icon-with-title-icon-size-medium\" ><div class=\"gem-icon-with-title-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #dca000;\"><span class=\"back-angle\">&#xf111;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #dca000;\"><span class=\"back-angle\">&#xf111;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-iconed-title\"><h2 style=\"color: #977b57;\">3. CARACTER\u00cdSTICAS ESENCIALES DE UNA RED SOCIAL<\/h2><\/div><\/div><div style='background-color: #dca000; color: #ffffff; '  class=\"gem-quote gem-quote-style-5 custom-color-blockqute-mark-added \" ><blockquote  ><\/p>\n<h3><span style=\"color: #ffffff;\">\u201cLos mensajes var\u00edan seg\u00fan el medio donde nos encontremos\u201d (Javier Cordero, 2021, p. 177)<\/span><\/h3>\n<p><\/blockquote><span style=color:#ffffff;  class=\"custom-color-blockqute-mark\">&#xe60c;<\/span><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374cf38480\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h4>1. \u00bfC\u00f3mo me expreso en una red social?<\/h4>\n<p>Mensaje que tiene que tener un tono de comunicaci\u00f3n, es decir c\u00f3mo me expreso en el entorno en el que estoy, porque no es lo mismo conversar en una reuni\u00f3n de trabajo que en una fiesta.<\/p>\n<div class=\"title-h4\">2. \u00bfC\u00f3mo comunicar en una red social?<\/div>\n<p>Aunque nos divirt\u00e1monos o estemos en reuniones de trabajo, siempre tenemos problemas urgentes que resolver, ah\u00ed radica la forma de comunicarnos con nuestros clientes potenciales.<\/p>\n<h4>3. Estructura de una red social<\/h4>\n<p>B\u00e1sicamente esta compuesta por varios puntos de conexi\u00f3n (personas) y el elemento de la comunicaci\u00f3n digital que es la interacci\u00f3n entre dichas personas.<\/p>\n<p>Sin embargo, para comunicar bien, es necesario de una estructura que logre guiarnos.<\/p>\n<p>En este sentido, hay que aprovechar las ventajas y herramientas del marketing digital dentro de un plan, que finalmente cumpla nuestros objetivos digitales o comerciales.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374cf38480{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374cf38480{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374cf38480{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374cf38480{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-69f0f7374d278\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1645060708473 thegem-custom-69f0f7374d26b2470 vc_row-has-fill\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-69f0f7374d278\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0f7374d48b373\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f7374d48c \"><div class=\"wpb_wrapper thegem-custom-69f0f7374d48b373\"><div id=\"fullwidth-block-69f0f7374d61c\" class=\"fullwidth-block fullwidth-block-parallax-horizontal clearfix\" data-mobile-parallax-enable=\"0\" style=\"\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"fullwidth-block-69f0f7374d61c\")); }<\/script><div class=\"fullwidth-block-inner\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1645039081064 thegem-custom-69f0f7374d80e3531 vc_row-has-fill custom-inner-column-69f0f7374d81b\" ><div class=\"wpb_column vc_column_container vc_col-sm-3 thegem-custom-69f0f7374da037945\"><div class=\"vc_column-inner thegem-custom-inner-69f0f7374da04 \"><div class=\"wpb_wrapper thegem-custom-69f0f7374da037945\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0f7374db9a1350\"><div class=\"vc_column-inner thegem-custom-inner-69f0f7374db9b \"><div class=\"wpb_wrapper thegem-custom-69f0f7374db9a1350\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f7374dc05 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0f7374dc05\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374dcae3678\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h5\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">Te presento mi servicio de dise\u00f1o y plan de:<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374dcae3678{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374dcae3678{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374dcae3678{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374dcae3678{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"280\" height=\"114\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/12\/logo-Mkt-Diadico-1.png\" class=\"vc_single_image-img attachment-full\" alt=\"marketing digital\" title=\"logo-Mkt-Diadico\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374e0243571\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">Un servicio de gran valor para que comuniques y comercialices de manera correcta y diferenciadora tus productos o servicios.<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374e0243571{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374e0243571{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374e0243571{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374e0243571{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<style type=\"text\/css\">.thegem-button-69f0f7374e1fc202 .gem-button svg {fill: #f2efea;}.thegem-button-69f0f7374e1fc202 .gem-button:hover svg {fill: #977b57;}<\/style><div class=\"gem-button-container gem-button-position-center thegem-button-69f0f7374e1fc202    \"  ><a class=\"gem-button gem-button-size-medium gem-button-style-flat gem-button-text-weight-normal gem-button-icon-position-right\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 3px;background-color: #977b57;color: #f2efea;\" onmouseleave=\"this.style.backgroundColor='#977b57';this.style.color='#f2efea';\" onmouseenter=\"this.style.backgroundColor='#dacec1';this.style.color='#977b57';\" href=\"https:\/\/xavierquimi.com\/servicio-plan-marketing-digital\/\" target=\"_self\">QUIERO SABER<i class=\"gem-print-icon gem-icon-pack-material \">&#xf35b;<\/i><\/a><\/div> \r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374e2c22067\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: rgba(220,160,0,0.69);\">redes sociales para ventas caracteristicas de las redes sociales<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374e2c22067{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374e2c22067{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374e2c22067{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374e2c22067{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3 thegem-custom-69f0f7374e4c65169\"><div class=\"vc_column-inner thegem-custom-inner-69f0f7374e4c7 \"><div class=\"wpb_wrapper thegem-custom-69f0f7374e4c65169\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-69f0f7374e83a\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1645062580411 thegem-custom-69f0f7374e827335 vc_row-has-fill\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-69f0f7374e83a\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-3 thegem-custom-69f0f7374ea621081\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f7374ea63 \"><div class=\"wpb_wrapper thegem-custom-69f0f7374ea621081\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f7374ead0 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69f0f7374ead0\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374eb704010\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3>3.1. Facebook<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374eb704010{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374eb704010{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374eb704010{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374eb704010{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f7374ebd3 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69f0f7374ebd3\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-9 thegem-custom-69f0f7374eda84216\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f7374eda9 \"><div class=\"wpb_wrapper thegem-custom-69f0f7374eda84216\"><div class=\"gem-textbox \"  ><div class=\"gem-textbox-top gem-textbox-top-flag\"><svg viewBox=\"0 0 1000 20\" preserveAspectRatio=\"none\" width=\"100%\" height=\"20\" style=\"fill: rgba(252,252,252,0.7);\"><path d=\"M 0,20.5 0,0 500,20.5 1000,0 1000,20.5\" \/><\/svg><\/div><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(252,252,252,0.7);background-position: center top;padding-top: 40px;padding-bottom: 40px;padding-left: 40px;padding-right: 40px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374eeed874\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>\u201cEn esta fiesta est\u00e1n tus clientes potenciales\u201d me dijo un amigo, mientras yo disfrutaba de aquella noche, pensaba c\u00f3mo acercarme por lo menos algunos, ya que era un gran n\u00famero.<\/p>\n<div class=\"styled-subtitle\">\u00bfC\u00f3mo lo hago?<\/div>\n<p>Acaso ser\u00e1 que tengo que acercarme abruptamente, hola soy Xavier Quim\u00ed, s\u00e9 que tienes un e-commerce que quieres empezar y yo puedo ayudarte.<\/p>\n<p>Facebook se cataloga como una red social de amistad y diversi\u00f3n, pues bien, considerando que estamos en ese espacio virtual de Facebook, a continuaci\u00f3n, algunas de sus caracter\u00edsticas m\u00e1s importantes:<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374eeed874{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374eeed874{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374eeed874{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374eeed874{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-shield\"><svg viewBox=\"0 0 1000 50\" preserveAspectRatio=\"none\" width=\"100%\" height=\"50\" style=\"fill: rgba(252,252,252,0.7);\"><path d=\"M 0,-0.5 500,50 1000,-0.5\" \/><\/svg><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-69f0f7374f1089931 custom-inner-column-69f0f7374f10c\" ><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0f7374f2d22583\"><div class=\"vc_column-inner thegem-custom-inner-69f0f7374f2d3 \"><div class=\"wpb_wrapper thegem-custom-69f0f7374f2d22583\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f7374f339 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69f0f7374f339\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"3\" ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(20,73,115,0.9);background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374f4094511\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Es un <em><strong>canal de autocomunicaci\u00f3n de masas<\/strong><\/em>, en donde los usuarios se caracterizan por ser co creadores de contenido.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374f4094511{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374f4094511{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374f4094511{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374f4094511{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f7374f494 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0f7374f494\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"3\" ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: #144973;background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374f5554814\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\"><em><strong>Usuarios bien conectados<\/strong>,<\/em> y permanentemente en contacto.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374f5554814{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374f5554814{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374f5554814{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374f5554814{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f7374f5c9 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0f7374f5c9\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f7374f5d6 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0f7374f5d6\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"3\" ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(20,73,115,0.9);background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374f6964373\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Con una <strong><em>l\u00ednea de tiempo que genera emoci\u00f3n<\/em><\/strong>, perfecto para biograf\u00edas, misi\u00f3n y visi\u00f3n.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374f6964373{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374f6964373{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374f6964373{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374f6964373{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0f7374f8bd1972\"><div class=\"vc_column-inner thegem-custom-inner-69f0f7374f8be \"><div class=\"wpb_wrapper thegem-custom-69f0f7374f8bd1972\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f7374f91c {margin-top: 140px !important;}<\/style><div id=\"thegem-divider-69f0f7374f91c\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(20,73,115,0.9);background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374f9e18158\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Permite insertar <em><strong>anuncios personalizados<\/strong><\/em> en su l\u00ednea de tiempo, con formatos narrativos.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374f9e18158{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374f9e18158{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374f9e18158{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374f9e18158{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f7374fa59 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0f7374fa59\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"3\" ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(20,73,115,0.9);background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7374fb167196\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Potente para el <em><strong>lanzamiento de productos nuevos<\/strong><\/em> en el mercado<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374fb167196{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374fb167196{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7374fb167196{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7374fb167196{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f7374fb8a {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0f7374fb8a\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-3\" ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(20,73,115,0.9);background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f737602648243\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Podemos analizar <em><strong>nuevas tendencias<\/strong><\/em> acordes a nuestro p\u00fablico objetivo (Cristina Madrigal, 2015, p.8)<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737602648243{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737602648243{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737602648243{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737602648243{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"vc_row-69f0f7376087e\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0f737608757073\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0f73760acb8195\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f73760acc \"><div class=\"wpb_wrapper thegem-custom-69f0f73760acb8195\"><div class=\"gem-textbox \"  ><div class=\"gem-textbox-top gem-textbox-top-ticket\"><svg width=\"100%\" height=\"14\" style=\"fill: #f4f6f7;\"><defs><pattern id=\"pattern-1777399607-18\" x=\"16\" y=\"0\" width=\"32\" height=\"16\" patternUnits=\"userSpaceOnUse\" ><path d=\"M 0,14.5 16,-0.5 32,14.5\" \/><\/pattern><\/defs><rect x=\"0\" y=\"0\" width=\"100%\" height=\"14\" style=\"fill: url(#pattern-1777399607-18);\" \/><\/svg><\/div><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #f4f6f7;background-position: center top;\"><div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium disable-mobile-centered gem-icon-with-text-flow\" ><div style=\"margin-bottom:0px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-square \"  style=\"border-color: #144973;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #144973;\"><span class=\"gem-icon-half-1\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf2c8;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf2c8;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73760c919841\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\">Pubicidad Magn\u00e9tica<\/div>\n<p>En esta red social, el p\u00fablico de Facebook no quiere encontrar soluciones a sus problemas, sino encontrar una publicidad magn\u00e9tica que genere interacci\u00f3n, por ejemplo, un reporte, un webinar, un curso, o que participen de alg\u00fan concurso. (Javier Cordero, 2021, p.179)<\/p>\n<p>Continuamente con lo que me pas\u00f3 en la fiesta, deb\u00ed haberme acercado a mis clientes potenciales, primero empatizando, luego mencionarle a que me dedico y que de forma gratuita voy a dar una presentaci\u00f3n educativa acerca de \u00bfC\u00f3mo iniciar tu propio negocio digital desde cero?<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73760c919841{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73760c919841{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73760c919841{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73760c919841{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73760d8d2016\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #f4f6f7;\">redes sociales para ventas caracteristicas de las redes sociales<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73760d8d2016{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73760d8d2016{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73760d8d2016{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73760d8d2016{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"clearboth\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-69f0f737610b0\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1645118920728 thegem-custom-69f0f7376109d9082 vc_row-has-fill\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-69f0f737610b0\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-3 thegem-custom-69f0f737612be7195\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f737612bf \"><div class=\"wpb_wrapper thegem-custom-69f0f737612be7195\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73761326 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69f0f73761326\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f737613c99439\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 id=\"caracteristica-instagram\" style=\"padding-left: 40px;\">3.2. Instagram<br \/>\ncomo herramienta de<br \/>\ncomunicaci\u00f3n publicitaria<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737613c99439{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737613c99439{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737613c99439{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737613c99439{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73761431 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69f0f73761431\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73761440 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69f0f73761440\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-9 thegem-custom-69f0f7376161a8519\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f7376161b \"><div class=\"wpb_wrapper thegem-custom-69f0f7376161a8519\"><div class=\"gem-textbox \"  ><div class=\"gem-textbox-top gem-textbox-top-flag\"><svg viewBox=\"0 0 1000 20\" preserveAspectRatio=\"none\" width=\"100%\" height=\"20\" style=\"fill: rgba(252,252,252,0.7);\"><path d=\"M 0,20.5 0,0 500,20.5 1000,0 1000,20.5\" \/><\/svg><\/div><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(252,252,252,0.7);background-position: center top;padding-top: 40px;padding-bottom: 40px;padding-left: 40px;padding-right: 40px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f737617491988\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>El creador de Instagram Mike Krieger desarrollo una plataforma exclusivamente fotogr\u00e1fica, que nos invita a poner en pr\u00e1ctica nuestros dotes de fot\u00f3grafo con la ayuda de unos filtros m\u00e1gicos, logrando fotos con toques profesionales (Madrigal Cristina, 2015, p.28)<\/p>\n<p>Fotograf\u00edas que reciben nuestros seguidores como un est\u00edmulo emociona; es decir, mensajes con emoci\u00f3n.<\/p>\n<div class=\"styled-subtitle\">Mensajes con emoci\u00f3n<\/div>\n<p>No necesariamente tienen que ser profesionales, m\u00e1s bien simples, como dec\u00eda Jhon Maeda: \u201cel \u00e9xito de mercado pasa por la simplicidad de sus productos\u201d, de ah\u00ed el \u00e9xito de Instagram.<\/p>\n<p>Entre las caracter\u00edsticas m\u00e1s importantes de Instagram basada en im\u00e1genes, es el acceso a las mismas desde un dispositivo m\u00f3vil, lo que atrae a una audiencia m\u00e1s joven, representando un alto \u00edndice de retorno (Orsini, 2013)<\/p>\n<p>Adem\u00e1s de su simplicidad, facilidad de uso, y creatividad, tenemos las siguientes:<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737617491988{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737617491988{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737617491988{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737617491988{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-shield\"><svg viewBox=\"0 0 1000 50\" preserveAspectRatio=\"none\" width=\"100%\" height=\"50\" style=\"fill: rgba(252,252,252,0.7);\"><path d=\"M 0,-0.5 500,50 1000,-0.5\" \/><\/svg><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-69f0f7376198f4124 custom-inner-column-69f0f73761993\" ><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0f73761b687739\"><div class=\"vc_column-inner thegem-custom-inner-69f0f73761b69 \"><div class=\"wpb_wrapper thegem-custom-69f0f73761b687739\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73761bc4 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69f0f73761bc4\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"3\" ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(204,35,102,0.9);background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73761c9f9692\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Instagram es una plataforma de <em><strong>Photo Sharing<\/strong><\/em>, refiriendo a la acci\u00f3n de compartir y comentar fotos.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73761c9f9692{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73761c9f9692{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73761c9f9692{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73761c9f9692{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73761d25 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0f73761d25\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-3\" ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(204,35,102,0.9);background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73761de97316\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Afinidad en la <em><strong>expresi\u00f3n de personalidad con j\u00f3venes<\/strong><\/em>, a trav\u00e9s de las diferentes herramientas de fotos que tiene Instagram.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73761de97316{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73761de97316{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73761de97316{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73761de97316{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0f73761fec7533\"><div class=\"vc_column-inner thegem-custom-inner-69f0f73761fed \"><div class=\"wpb_wrapper thegem-custom-69f0f73761fec7533\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73762045 {margin-top: 140px !important;}<\/style><div id=\"thegem-divider-69f0f73762045\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-3\" ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(204,35,102,0.84);background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f737621151901\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\"><strong><i>Dinamismo comunicativo<\/i><\/strong>, por su cat\u00e1logo de filtros, marcos y la opci\u00f3n de transmitir en directo (Caramutti Gianella, 2020).<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737621151901{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737621151901{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737621151901{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737621151901{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f7376219b {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0f7376219b\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"3\" ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(204,35,102,0.84);background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7376225f2245\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\"><strong><i>Interacci\u00f3n como Influencia social<\/i><\/strong>, y esto es posible gracias a los Instagram Stories.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7376225f2245{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7376225f2245{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7376225f2245{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7376225f2245{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"vc_row-69f0f7376268b\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0f737626842694\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0f737628753621\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f73762876 \"><div class=\"wpb_wrapper thegem-custom-69f0f737628753621\"><div class=\"gem-textbox \"  ><div class=\"gem-textbox-top gem-textbox-top-ticket\"><svg width=\"100%\" height=\"14\" style=\"fill: #f4f6f7;\"><defs><pattern id=\"pattern-1777399607-49\" x=\"16\" y=\"0\" width=\"32\" height=\"16\" patternUnits=\"userSpaceOnUse\" ><path d=\"M 0,14.5 16,-0.5 32,14.5\" \/><\/pattern><\/defs><rect x=\"0\" y=\"0\" width=\"100%\" height=\"14\" style=\"fill: url(#pattern-1777399607-49);\" \/><\/svg><\/div><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #f4f6f7;background-position: center top;\"><div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium disable-mobile-centered gem-icon-with-text-flow\" ><div style=\"margin-bottom:0px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium  gem-icon-shape-square \"  style=\"border-color: #cc2366;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #cc2366;\"><span class=\"gem-icon-half-1\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf16d;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf16d;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f737629fc7059\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>En esta red social Instagram los j\u00f3venes tienen la privacidad que Facebook ha perdido (Marcelino Mercedes, 2015).<\/p>\n<p>Aqu\u00ed ellos expresan sus emociones en fotograf\u00edas con filtros creativos y divertidos. Es ideal para el contenido de marca (branded content), ya que facilita al usuario participar en concursos con un hashtag, fomentando la participaci\u00f3n con la marca.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737629fc7059{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737629fc7059{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737629fc7059{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737629fc7059{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"clearboth\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-69f0f73762cfb\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1645135368297 thegem-custom-69f0f73762ceb8723 vc_row-has-fill\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-69f0f73762cfb\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-3 thegem-custom-69f0f73762f0d7894\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f73762f0e \"><div class=\"wpb_wrapper thegem-custom-69f0f73762f0d7894\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73762f73 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69f0f73762f73\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f737630118362\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 id=\"caracteristica-whatsapp\" style=\"padding-left: 40px;\">3.3. WhatsApp<br \/>\ncomo herramienta de<br \/>\ncomunicaci\u00f3n directa<br \/>\nde publicidad<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737630118362{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737630118362{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737630118362{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737630118362{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f7376307d {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69f0f7376307d\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-9 thegem-custom-69f0f7376324c5547\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f7376324d \"><div class=\"wpb_wrapper thegem-custom-69f0f7376324c5547\"><div class=\"gem-textbox \"  ><div class=\"gem-textbox-top gem-textbox-top-flag\"><svg viewBox=\"0 0 1000 20\" preserveAspectRatio=\"none\" width=\"100%\" height=\"20\" style=\"fill: rgba(252,252,252,0.7);\"><path d=\"M 0,20.5 0,0 500,20.5 1000,0 1000,20.5\" \/><\/svg><\/div><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(252,252,252,0.7);background-position: center top;padding-top: 40px;padding-bottom: 40px;padding-left: 40px;padding-right: 40px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f737633875205\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Hace cinco a\u00f1os, estaba descansando ya en mi habitaci\u00f3n eran las 22:00 horas, justo a recibir mis dulces sue\u00f1os.<\/p>\n<p>Pero me llega un mensaje de WhatsApp, con una promoci\u00f3n de coches y pa\u00f1ales, me encojone, porque a\u00fan no tengo hijos.<\/p>\n<p>Se sabe que nuestras interacciones sociales tambi\u00e9n se dan a trav\u00e9s de lo smartphones, sin\u00f3nimo de eso es por medio de WhatsApp. (Celaya et al., 2015)<\/p>\n<p>Una red social de mensajer\u00eda instant\u00e1nea multiplataforma<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>, es decir, un metamedio de comunicaci\u00f3n social.<\/p>\n<p>Por tanto, permite enviar mensajes de texto, fotograf\u00edas, notas de audio, y videos de forma gratuita.<\/p>\n<div class=\"styled-subtitle\">Un intermediario \u00e1gil y r\u00e1pido<\/div>\n<p>La aparici\u00f3n de este tipo de tecnolog\u00edas como intermediario del acto comunicativo, participa de forma negativa o positiva en la pr\u00e1ctica social del hombre. (Celaya, 2015)<\/p>\n<p>Por tal motivo, para muchos expertos WhatsApp se ha vuelto invasiva y molesta, porque afecta su privacidad.<\/p>\n<p>Es decir, que recibimos publicidad por ejemplo cuando descansamos, o estamos en una actividad familiar.<\/p>\n<p>Por otro lado, como herramienta de comunicaci\u00f3n directa de publicidad, ha transformado la manera de hacer marketing gracias a WhatsApp.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/pixel-creativo.blogspot.com\/2013\/11\/whatsapp-y-la-publicidad.html\">https:\/\/pixel-creativo.blogspot.com<\/a><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737633875205{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737633875205{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737633875205{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737633875205{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-shield\"><svg viewBox=\"0 0 1000 50\" preserveAspectRatio=\"none\" width=\"100%\" height=\"50\" style=\"fill: rgba(252,252,252,0.7);\"><path d=\"M 0,-0.5 500,50 1000,-0.5\" \/><\/svg><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-69f0f737635f56912 custom-inner-column-69f0f737635f9\" ><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0f737637ad3310\"><div class=\"vc_column-inner thegem-custom-inner-69f0f737637ae \"><div class=\"wpb_wrapper thegem-custom-69f0f737637ad3310\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73763806 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69f0f73763806\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"3\" ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: #32ba46;background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f737638dd199\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Posibilidad de <em><strong>transmitir informaci\u00f3n con personas que no est\u00e1n dentro de nuestro entorno<\/strong><\/em>, es decir a distancia (Celaya et al., 2015).<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737638dd199{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737638dd199{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737638dd199{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737638dd199{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f7376395e {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0f7376395e\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-3\" ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: #32ba46;background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73763a2b7790\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\"><em><strong>Comunicaci\u00f3n Instant\u00e1nea<\/strong><\/em>, ya que proporciona un contacto continuo, lo que proporciona que nuestra comunicaci\u00f3n sea mayor (Celaya et al., 2015).<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73763a2b7790{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73763a2b7790{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73763a2b7790{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73763a2b7790{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0f73763c2d7082\"><div class=\"vc_column-inner thegem-custom-inner-69f0f73763c2e \"><div class=\"wpb_wrapper thegem-custom-69f0f73763c2d7082\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73763c8e {margin-top: 140px !important;}<\/style><div id=\"thegem-divider-69f0f73763c8e\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-3\" ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(50,186,70,0.9);background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73763d615010\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\"><strong><i>Marketing Relacional Directo<\/i><\/strong>, podemos crear relaciones efectivas virtuales a largo plazo con clientes potenciales.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73763d615010{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73763d615010{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73763d615010{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73763d615010{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73763ddd {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0f73763ddd\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"3\" ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(50,186,70,0.9);background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73763e9b2457\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\"><strong><i>WhatsApp como herramienta de Marketing masivo<\/i><\/strong>, es considera todo un \u00e9xito para muchas empresas, logrando un acercamiento m\u00e1s fluido e instant\u00e1neo.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73763e9b2457{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73763e9b2457{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73763e9b2457{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73763e9b2457{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"vc_row-69f0f737642ba\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0f737642b47336\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0f737644ba4080\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f737644bc \"><div class=\"wpb_wrapper thegem-custom-69f0f737644ba4080\"><div class=\"gem-textbox \"  ><div class=\"gem-textbox-top gem-textbox-top-ticket\"><svg width=\"100%\" height=\"14\" style=\"fill: #f4f6f7;\"><defs><pattern id=\"pattern-1777399607-73\" x=\"16\" y=\"0\" width=\"32\" height=\"16\" patternUnits=\"userSpaceOnUse\" ><path d=\"M 0,14.5 16,-0.5 32,14.5\" \/><\/pattern><\/defs><rect x=\"0\" y=\"0\" width=\"100%\" height=\"14\" style=\"fill: url(#pattern-1777399607-73);\" \/><\/svg><\/div><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #f4f6f7;background-position: center top;\"><div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium disable-mobile-centered gem-icon-with-text-flow\" ><div style=\"margin-bottom:0px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-square \"  style=\"border-color: #32ba46;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #32ba46;\"><span class=\"gem-icon-half-1\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf5d5;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf5d5;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f737646633835\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Como se ha podido aprender, WhatsApp es un medio de comunicaci\u00f3n digital de mensajer\u00eda instant\u00e1neo, y su m\u00e1xima ventaja es la rapidez a la hora de enviar informaci\u00f3n.<\/p>\n<p>Nos permite tambi\u00e9n crear relaciones virtuales a distancia, y esto no ser\u00eda posible sin la existencia de aplicaciones como WhatsApp, no obstante, se corre el peligro de comprobar la veracidad o falsedad de la informaci\u00f3n. (Celaya, 2015)<\/p>\n<p>Como fruto social el hombre se ve beneficiado, porque amplifica su posibilidad comunicativa, en cambio podr\u00eda crear dependencia por la posibilidad de interactuar con distintos usuarios.<\/p>\n<div class=\"styled-subtitle\">\u00a1Cuidado al enviar informaci\u00f3n!<\/div>\n<p>Por otro lado, como herramienta de Marketing Publicitario hay que ser cuidadosos a la hora de enviar informaci\u00f3n, porque puede ser sensible para alg\u00fan usuario, por ejemplo: si se le env\u00eda promociones de hamburguesas a un vegano, \u00a1qu\u00e9 terrible!, o una persona que este padeciendo de c\u00e1ncer al colon,2 \u00a1fatal!<\/p>\n<p>Finalmente, no es que WhatsApp sea peligroso, sino que el uso que le da no es el adecuado, en el sentido de crear estrategias de comunicaci\u00f3n o marketing, de hecho, se trata que las aplicaciones de mensajer\u00eda instant\u00e1nea ayuden a tener una sociedad m\u00e1s comunicativa.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737646633835{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737646633835{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737646633835{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737646633835{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7376477a4475\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #f4f6f7;\">redes sociales para ventas caracteristicas de las redes sociales<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7376477a4475{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7376477a4475{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7376477a4475{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7376477a4475{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"clearboth\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-69f0f73764ab4\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1645138119671 thegem-custom-69f0f73764aa11423 vc_row-has-fill\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-69f0f73764ab4\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-3 thegem-custom-69f0f73764cca6639\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f73764ccb \"><div class=\"wpb_wrapper thegem-custom-69f0f73764cca6639\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73764d34 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69f0f73764d34\" class=\"gem-divider  \" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73764dd24923\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 id=\"caracteristica-youtube\" style=\"padding-left: 40px;\">3.4. YouTube<br \/>\ncomo lugar de<br \/>\ninteracci\u00f3n de<br \/>\ncontenido<br \/>\nfuncional o<br \/>\nemocional<\/h3>\n<div><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73764dd24923{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73764dd24923{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73764dd24923{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73764dd24923{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73764e4b {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69f0f73764e4b\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-9 thegem-custom-69f0f7376501c8259\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f7376501d \"><div class=\"wpb_wrapper thegem-custom-69f0f7376501c8259\"><div class=\"gem-textbox \"  ><div class=\"gem-textbox-top gem-textbox-top-flag\"><svg viewBox=\"0 0 1000 20\" preserveAspectRatio=\"none\" width=\"100%\" height=\"20\" style=\"fill: rgba(252,252,252,0.7);\"><path d=\"M 0,20.5 0,0 500,20.5 1000,0 1000,20.5\" \/><\/svg><\/div><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(252,252,252,0.7);background-position: center top;padding-top: 40px;padding-bottom: 40px;padding-left: 40px;padding-right: 40px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7376515e4787\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>La diversi\u00f3n empezaba cerca de las 13:00 horas para un adolescente de 15 a\u00f1os, inquieto por los videos de los 70, y 80, su habitaci\u00f3n retumbaba con la m\u00fasica disco.<\/p>\n<p>En aquella \u00e9poca exist\u00eda un programa que transmit\u00eda videos a diario, no estaban las webs, y tocaba grabar los videos en un VHS, eran decenas de ellos apilados.<\/p>\n<p>YouTube es considerada una de las plataformas sociales m\u00e1s populares hoy en d\u00eda, debido a su alto contenido de video, ubicada como una de las plataformas web m\u00e1s visitada despu\u00e9s de Google (Kemp, 2019)<\/p>\n<p>Adem\u00e1s, tres de cada cuatro marcas l\u00edderes en Estados Unidos, invierten en Publicidad, lo que la hace importante para el \u00e1mbito de los negocios digitales.<a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a><\/p>\n<p>En esta plataforma puedes mostrar diferentes tipos de contenido, donde los consumidores pueden informarse, identificarse con alg\u00fan personaje, o simplemente entretenerse. (Osorio et al., 2021)<\/p>\n<div class=\"styled-subtitle\">Contenido funcional y emocional<\/div>\n<p>Contenidos que son de tipo funcional y emocional, el primero de tipo informativo, donde se presentan las caracter\u00edsticas o especificaciones de un producto o servicio.<\/p>\n<p>Por el lado del contenido emocional, tiene como objetivo entretener al usuario con algo narrativo, es decir con historias que generen emociones, adem\u00e1s, tienen mayor tasa de reproducciones.<\/p>\n<p>Conociendo que la caracter\u00edstica principal de YouTube es entretener de manera funcional o emocional, a continuaci\u00f3n, veremos algunas m\u00e1s como:<\/p>\n<div class=\"small-body\"><a href=\"#_ftnref1\" name=\"_ftn5\">[5]<\/a><a href=\"http:\/\/www.scielo.org.co\/scielo.php?script=sci_arttext&amp;pid=S0124-86932021000100018#B10\">http:\/\/www.scielo.org.co\/<\/a><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7376515e4787{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7376515e4787{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7376515e4787{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7376515e4787{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-shield\"><svg viewBox=\"0 0 1000 50\" preserveAspectRatio=\"none\" width=\"100%\" height=\"50\" style=\"fill: rgba(252,252,252,0.7);\"><path d=\"M 0,-0.5 500,50 1000,-0.5\" \/><\/svg><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-69f0f737653e35968 custom-inner-column-69f0f737653e8\" ><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0f737655a03386\"><div class=\"vc_column-inner thegem-custom-inner-69f0f737655a1 \"><div class=\"wpb_wrapper thegem-custom-69f0f737655a03386\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f737655fa {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69f0f737655fa\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"3\" ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(255,0,0,0.9);background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f737656c27975\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Es una <em><strong>potente plataforma de mensajes por video<\/strong><\/em>, que ayuda al reconocimiento de marca, creando una identidad de marca fuerte y con intenci\u00f3n de compra (Voorveld et al., 2011).<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737656c27975{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737656c27975{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737656c27975{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737656c27975{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73765742 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0f73765742\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-3\" ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(255,0,0,0.9);background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7376580b6698\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\"><em><strong>Experiencia emotiva de instintos y sentimientos<\/strong><\/em>, reproducci\u00f3n de v\u00eddeos cortos que genera cambios de actitud, es decir, a percibir mejor una marca, creando una conexi\u00f3n (Tafesse, 2015, Schultz, 2017).<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7376580b6698{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7376580b6698{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7376580b6698{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7376580b6698{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0f73765a0d3989\"><div class=\"vc_column-inner thegem-custom-inner-69f0f73765a0e \"><div class=\"wpb_wrapper thegem-custom-69f0f73765a0d3989\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73765a66 {margin-top: 140px !important;}<\/style><div id=\"thegem-divider-69f0f73765a66\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-3\" ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;border-bottom-right-radius: 30px;border-bottom-left-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: #ff0000;background-position: center top;padding-top: 30px;padding-bottom: 30px;padding-left: 60px;padding-right: 60px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73765b292317\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\"><strong><i>Interacci\u00f3n en el recorrido de usuario no intrusiva<\/i><\/strong>, como t\u00e1ctica de Inbound Marketing es excelente para interactuar, invitando a la acci\u00f3n e implicaci\u00f3n, fortaleciendo la presencia de marca (Gonz\u00e1lez et al., 2021).<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73765b292317{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73765b292317{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73765b292317{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73765b292317{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73765ba5 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69f0f73765ba5\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"vc_row-69f0f73765f2b\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0f73765f251521\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0f7376611d4144\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f7376611e \"><div class=\"wpb_wrapper thegem-custom-69f0f7376611d4144\"><div class=\"gem-textbox \"  ><div class=\"gem-textbox-top gem-textbox-top-ticket\"><svg width=\"100%\" height=\"14\" style=\"fill: #f4f6f7;\"><defs><pattern id=\"pattern-1777399607-91\" x=\"16\" y=\"0\" width=\"32\" height=\"16\" patternUnits=\"userSpaceOnUse\" ><path d=\"M 0,14.5 16,-0.5 32,14.5\" \/><\/pattern><\/defs><rect x=\"0\" y=\"0\" width=\"100%\" height=\"14\" style=\"fill: url(#pattern-1777399607-91);\" \/><\/svg><\/div><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #f4f6f7;background-position: center top;\"><div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium disable-mobile-centered gem-icon-with-text-flow\" ><div style=\"margin-bottom:0px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-elegant gem-icon-size-medium  gem-icon-shape-square \"  style=\"border-color: #ff0000;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #ff0000;\"><span class=\"gem-icon-half-1\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xe0a3;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xe0a3;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f737662ac6688\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Podemos finalizar que YouTube es una red social con alto impacto interactivo, que permite crear mensajes potentes, que ayudan a las marcas a tener una identidad fuerte y reconocimiento.<\/p>\n<p>Con este tipo de formatos video-mensajes, los usuarios pueden identificarse con personajes, informarse de las caracter\u00edsticas de un producto o servicio, con el objetivo de satisfacer sus necesidades sociales y psicol\u00f3gicas.<\/p>\n<p>Como estrategia de Marketing, los autores Wang y Can-Olmsted (2020), consideran que el propio contenido de YouTube genera atenci\u00f3n, emoci\u00f3n, y cognici\u00f3n.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737662ac6688{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737662ac6688{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737662ac6688{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737662ac6688{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f7376639f6364\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #f4f6f7;\">redes sociales para ventas caracteristicas de las redes sociales<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7376639f6364{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7376639f6364{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f7376639f6364{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f7376639f6364{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"clearboth\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vc_row-69f0f737666b2\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0f737666ac5746\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0f737668c68802\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f737668c7 \"><div class=\"wpb_wrapper thegem-custom-69f0f737668c68802\"><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 30px;border-top-right-radius: 30px;\"><div class=\"gem-textbox-content\" style=\"background-color: rgba(218,206,193,0.49);background-position: center top;padding-top: 40px;padding-bottom: 40px;padding-left: 40px;padding-right: 40px;\"><div class=\" gem-icon-with-title  gem-icon-with-title-icon-size-medium\" ><div class=\"gem-icon-with-title-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #dca000;\"><span class=\"back-angle\">&#xf11f;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #dca000;\"><span class=\"back-angle\">&#xf11f;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-iconed-title\"><h2 style=\"color: #977b57;\">\u00bfCu\u00e1l es la utlidad de una red social?<\/h2><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73766a6d6092\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Toda red social ayuda a la difusi\u00f3n y distribuci\u00f3n de la informaci\u00f3n, con diferentes formatos, desde mensajes emocionales, promocionales, etc.<\/p>\n<p>De manera, que nos permiten tener m\u00e1s informaci\u00f3n sobre la empresa, sus productos o servicios, asimismo, generando tr\u00e1fico a la web corporativa de las empresas.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73766a6d6092{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73766a6d6092{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73766a6d6092{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73766a6d6092{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div style='background-color: #dca000; color: #ffffff; '  class=\"gem-quote gem-quote-style-5 custom-color-blockqute-mark-added \" ><blockquote  ><\/p>\n<h3><span style=\"color: #ffffff;\">Cada una tiene caracter\u00edsticas diferentes, en funcionamiento e interacci\u00f3n como medio digital de comunicaci\u00f3n.<\/span><\/h3>\n<p><\/blockquote><span style=color:#ffffff;  class=\"custom-color-blockqute-mark\">&#xe60c;<\/span><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73766b764475\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Como herramientas de generar contenido, las redes sociales funcionan como una m\u00e1quina bien engranada, que permite publicar contenido m\u00e1s flexible con diferentes formatos.<\/p>\n<p>Formatos que deben de ir acorde a la etapa del recorrido del usuario en la que se encuentra, permitiendo proveer informaci\u00f3n \u00fatil en sus tres etapas.<\/p>\n<p>De hecho, a las redes sociales actuales ya no se las cataloga como medios, sino como metamedios de comunicaci\u00f3n social.<\/p>\n<p>En otras palabras, porque permite a otros medios a sumarse a la interconexi\u00f3n, el hipertexto; puntualizando su propia identidad, productos y h\u00e1bitos de consumo, convertidas en plataforma multiusos.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73766b764475{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73766b764475{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73766b764475{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73766b764475{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73766c68620\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ede7e1;\">redes sociales para ventas caracteristicas de las redes sociales<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73766c68620{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73766c68620{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73766c68620{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73766c68620{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-ticket\"><svg width=\"100%\" height=\"14\" style=\"fill: rgba(218,206,193,0.49);\"><defs><pattern id=\"pattern-1777399607-68\" x=\"16\" y=\"-1\" width=\"32\" height=\"16\" patternUnits=\"userSpaceOnUse\" ><path d=\"M 0,-0.5 16,14.5 32,-0.5\" \/><\/pattern><\/defs><rect x=\"0\" y=\"-1\" width=\"100%\" height=\"14\" style=\"fill: url(#pattern-1777399607-68);\" \/><\/svg><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vc_row-69f0f73766f98\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69f0f73766f918832\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0f737671c04145\" ><div class=\"vc_column-inner thegem-custom-inner-69f0f737671c1 \"><div class=\"wpb_wrapper thegem-custom-69f0f737671c04145\"><div class=\"clearboth\"><\/div><div id=\"thegem-divider-69f0f73767259\" class=\"gem-divider   gem-divider-style-4\" style=\"border-color: #ffffff;\" ><svg width=\"100%\" height=\"8px\"><line x1=\"4\" x2=\"100%\" y1=\"4\" y2=\"4\" stroke=\"#ffffff\" stroke-width=\"6\" stroke-linecap=\"round\" stroke-dasharray=\"1, 13\"\/><\/svg><\/div><div class=\"vc_tta-container\" data-vc-action=\"collapseAll\"><div class=\"vc_general vc_tta vc_tta-accordion vc_tta-color-peacoc vc_tta-style-modern vc_tta-shape-rounded vc_tta-spacing-5 vc_tta-controls-align-default vc_tta-o-no-fill vc_tta-o-all-clickable\" ><div class=\"vc_tta-panels-container\"><div class=\"vc_tta-panels\"><div class=\"vc_tta-panel\" id=\"1590101019883-dabd6bea-0e17\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><p class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1590101019883-dabd6bea-0e17\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">SABER M\u00c1S<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-triangle\"><\/i><\/a><\/p><\/div><div class=\"vc_tta-panel-body\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-69f0f73778b438030 custom-inner-column-69f0f73778b4e\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0f73778da16135\"><div class=\"vc_column-inner thegem-custom-inner-69f0f73778da2 \"><div class=\"wpb_wrapper thegem-custom-69f0f73778da16135\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f73778ec35804\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\" style=\"text-align: center;\">\u00bfQuisieras asesorarte?<\/div>\n<p style=\"text-align: center;\">\u00a1Descubre! C\u00f3mo esta tu negocio en digital.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73778ec35804{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73778ec35804{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f73778ec35804{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f73778ec35804{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-button-container gem-button-position-center thegem-button-69f0f737790dc4216    \"  ><a class=\"gem-button gem-button-size-medium gem-button-style-flat gem-button-text-weight-normal gem-button-icon-position-right\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 3px;background-color: #00b1f2;\" onmouseleave=\"this.style.backgroundColor='#00b1f2';\" onmouseenter=\"this.style.backgroundColor='#7ccad3';\" href=\"https:\/\/xavierquimi.com\/servicios\/auditoria-web\/\" target=\"_blank\">QUIERO ASESORARME<i class=\"gem-print-icon gem-icon-pack-material \">&#xf35b;<\/i><\/a><\/div> <div class=\"clearboth\"><\/div><style>#thegem-divider-69f0f73779121 {margin-top: 10px !important;}<\/style><div id=\"thegem-divider-69f0f73779121\" class=\"gem-divider   gem-divider-style-6\" style=\"border-color: #f0f3f2;\" ><\/div><\/div><\/div><\/div><\/div><div class=\"gem-textbox \"  ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #f8f8f8;background-repeat: no-repeat; background-size: cover;background-position: center top;\"><div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium centered-box gem-icon-with-text-float-right\" ><div style=\"margin-bottom:0px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-elegant gem-icon-size-medium  gem-icon-shape-square gem-simple-icon \"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #00b1f2;\"><span class=\"back-angle\">&#xe010;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #00b1f2;\"><span class=\"back-angle\">&#xe010;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f737793038167\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\" style=\"text-align: center;\">!Suscr\u00edbase y conozca!<strong><br \/>\n<\/strong><\/div>\n<p style=\"text-align: center;\">M\u00e1s temas relacionados a la creaci\u00f3n de marca, experiencia de usuario y estrategias digitales.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737793038167{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737793038167{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737793038167{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737793038167{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"clearboth\"><\/div><\/div><\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-shield\"><svg viewBox=\"0 0 1000 50\" preserveAspectRatio=\"none\" width=\"100%\" height=\"50\" style=\"fill: #f8f8f8;\"><path d=\"M 0,-0.5 500,50 1000,-0.5\" \/><\/svg><\/div><\/div><div class=\"gem-button-container gem-button-position-center thegem-button-69f0f7377945d7043 popmake-36990   \"  ><a class=\"gem-button gem-button-size-medium gem-button-style-flat gem-button-text-weight-normal gem-button-icon-position-right\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 3px;background-color: #00b1f2;\" onmouseleave=\"this.style.backgroundColor='#00b1f2';\" onmouseenter=\"this.style.backgroundColor='#7ccad3';\" href=\"#susrcipcion-boletin\" target=\"_self\">QUIERO SUSCRIBIRME<i class=\"gem-print-icon gem-icon-pack-material \">&#xf35b;<\/i><\/a><\/div> <\/div><\/div><div class=\"vc_tta-panel\" id=\"1590101019885-7f37dcec-2139\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><p class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1590101019885-7f37dcec-2139\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">REFERENCIAS<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-triangle\"><\/i><\/a><\/p><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0f737796496574\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Radcliffe Alfred, Barnes John. <em>Estudio de Redes Sociales 2021. <\/em>https:\/\/iabspain.es\/estudio\/estudio-de-redes-sociales-2021\/<\/p>\n<p>Cordero Javier (2021<em>), Marketing Digital para consultores.<\/em> <a href=\"https:\/\/read.amazon.com\/kp\/embed?asin=B095NYJN1X&amp;preview=newtab&amp;linkCode=kpe&amp;ref_=cm_sw_r_kb_dp_VTSZ7HWA51XV16YFR04J\">https:\/\/read.amazon.com\/kp\/embed?asin=B095NYJN1X&amp;preview=newtab&amp;linkCode=kpe&amp;ref_=cm_sw_r_kb_dp_VTSZ7HWA51XV16YFR04J<\/a><\/p>\n<p>Madrigal Cristina (2015). <em>Instagram cono herramienta de comunicaci\u00f3n publicitaria: El caso de made with love.<\/em> <a href=\"https:\/\/idus.us.es\/handle\/11441\/41561\">https:\/\/idus.us.es\/handle\/11441\/41561<\/a><\/p>\n<p>Caramutti Gianella (2020). <em>La importancia de Instagram como medio de comunicaci\u00f3n.<\/em> [Trabajo de investigaci\u00f3n, Universidad de Chiclayo, Per\u00fa]. <a href=\"https:\/\/tesis.usat.edu.pe\/bitstream\/20.500.12423\/3707\/1\/TIB_CaramuttiFriasGianella.pdf\">https:\/\/tesis.usat.edu.pe\/bitstream\/20.500.12423\/3707\/1\/TIB_CaramuttiFriasGianella.pdf<\/a><\/p>\n<p>Celaya Marta, Chac\u00f3n Ane, Chac\u00f3n Ainoa, y Urrutia Elisa. (2015). <em>El impacto de WhatsApp en la vida cotidiana de las personas- \u00bfHace la sociedad m\u00e1s humana?<\/em><a href=\"https:\/\/www.unav.edu\/documents\/29062\/6900948\/27_Eskibel_whatshapp.pdf\">https:\/\/www.unav.edu\/documents\/29062\/6900948\/27_Eskibel_whatshapp.pdf<\/a><\/p>\n<p>Osorio Carlos, Rodr\u00edguez Augusto, Moreno Fernando (2021). <em>Efectos de las caracter\u00edsticas de videos en YouTube que aumentan su popularidad: Un an\u00e1lisis emp\u00edrico.<\/em> <a href=\"http:\/\/www.scielo.org.co\/scielo.php?script=sci_arttext&amp;pid=S0124-86932021000100018\">http:\/\/www.scielo.org.co\/scielo.php?script=sci_arttext&amp;pid=S0124-86932021000100018<\/a><\/p>\n<p>Gonz\u00e1lez Gema, Rivas Ana, Ortega Claudia. (2021). <em>An\u00e1lisis de las estrategias publicitarias digitales de Inbound marketing de las marcas del sector automoci\u00f3n en YouTube en Espa\u00f1a.<\/em> <a href=\"https:\/\/revistasinvestigacion.esic.edu\/adresearch\/index.php\/adresearch\/article\/view\/166\/357\">https:\/\/revistasinvestigacion.esic.edu\/adresearch\/index.php\/adresearch\/article\/view\/166\/357<\/a><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737796496574{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737796496574{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0f737796496574{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0f737796496574{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":30936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[40,41],"tags":[42,43,34,44,120],"class_list":{"0":"post-30934","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-estrategias-digitales","8":"category-redes-sociales","9":"tag-comunicacion-digital","10":"tag-experiencia-de-usuario","11":"tag-interactividad","12":"tag-interfaz","13":"tag-redes-sociales","14":"post_format-post-format-aside"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Caracter\u00edsticas de las redes sociales m\u00e1s comunes.<\/title>\n<meta name=\"description\" content=\"\u00bfDinero perdido en publicidad? 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