{"id":30919,"date":"2020-12-01T18:07:42","date_gmt":"2020-12-01T23:07:42","guid":{"rendered":"https:\/\/xavierquimi.com\/?page_id=30919"},"modified":"2026-05-06T16:19:57","modified_gmt":"2026-05-06T21:19:57","slug":"inspeccion-digital","status":"publish","type":"page","link":"https:\/\/xavierquimi.com\/en\/servicios\/inspeccion-digital\/","title":{"rendered":"inspeccion-digital"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><section id=\"vc_section-6a889c8981e66\" class=\"vc_section\"><div id=\"vc_row-6a889c89822f8\" class=\"vc_row wpb_row vc_row-fluid big_bold_alert vc_custom_1774137161230 thegem-custom-6a889c89822e82501\"><style>@media screen and (max-width: 1023px) {.thegem-custom-6a889c89822e82501.wpb_row {padding-left: 0px !important;}}@media screen and (max-width: 767px) {.thegem-custom-6a889c89822e82501.wpb_row {padding-left: 0px !important;}}@media screen and (max-width: 1023px) {.thegem-custom-6a889c89822e82501.wpb_row {padding-right: 0px !important;}}@media screen and (max-width: 767px) {.thegem-custom-6a889c89822e82501.wpb_row {padding-right: 0px !important;}}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c89825414210\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c8982542 vc_custom_1774137141221\"><style>@media screen and (max-width: 1023px) {.thegem-custom-inner-6a889c8982542.vc_column-inner {padding-left: 0px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a889c8982542.vc_column-inner {padding-left: 0px !important;}}@media screen and (max-width: 1023px) {.thegem-custom-inner-6a889c8982542.vc_column-inner {padding-right: 0px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a889c8982542.vc_column-inner {padding-right: 0px !important;}}\n<\/style><div class=\"wpb_wrapper thegem-custom-6a889c89825414210\"><div id=\"fullwidth-block-6a889c898285e\" class=\"fullwidth-block fullwidth-block-parallax-vertical fullwidth-block-ken-burns clearfix\" data-mobile-parallax-enable=\"0\" style=\"padding-top: 80px;padding-bottom: 80px;\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"fullwidth-block-6a889c898285e\")); }<\/script><div class=\"fullwidth-block-background thegem-ken-burns-bg thegem-ken-burns-zoom-in\" style=\"background-image: url(https:\/\/xavierquimi.com\/wp-content\/uploads\/2026\/03\/xavierquimi-bg-servicio-auditoria.jpg);background-position: center center; animation-duration: 15000ms;\"><\/div><div class=\"fullwidth-block-inner\"><div class=\"container\"><div class=\"vc_empty_space\"   style=\"height: 40px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"thegem-te-heading thegem-custom-6a889c8986ac17502\" ><script type=\"text\/javascript\">(function() {function TheGemHeading() {this.animateClass = 'thegem-heading-animate';this.animatedClass = 'thegem-heading-animated';}TheGemHeading.prototype = {initialize: function () {let items =document.querySelectorAll('.'+this.animateClass);items.forEach((item)=>{if (this.isElementVisible(item)) {this.prepareAnimation(item);this.startAnimation(item);}});if ('ResizeObserver' in window) {const resizeObserver = new ResizeObserver((entries) => {entries.forEach((entry) => {this.prepareAnimation(entry.target);});});items.forEach((item) => {resizeObserver.observe(item);});}if ('IntersectionObserver' in window) {let intersectionObserver = new IntersectionObserver((entries)=>{entries.forEach((entry)=> {if (entry.isIntersecting) {this.startAnimation(entry.target);intersectionObserver.unobserve(entry.target);}});});items.forEach((item)=>{intersectionObserver.observe(item);this.prepareAnimation(item);});} else {items.forEach((item)=>{this.prepareAnimation(item);this.startAnimation(item);});}},isElementVisible: function (element) {let rect= element.getBoundingClientRect(),width= window.innerWidth || document.documentElement.clientWidth,height = window.innerHeight || document.documentElement.clientHeight,efp= (x, y) => document.elementFromPoint(x, y);if (rect.right < 0 || rect.bottom < 0 || rect.left > width || rect.top > height) return false;return (element.contains(efp(rect.left,rect.top)) ||element.contains(efp(rect.right, rect.top)) ||element.contains(efp(rect.right, rect.bottom)) ||element.contains(efp(rect.left,rect.bottom)));},startAnimation: function (element) {if (element && !element.classList.contains(this.animatedClass)) {element.classList.add(this.animatedClass);element.classList.remove(this.animateClass);element.dispatchEvent(new Event('theGemHeading.startAnimation', {bubbles: true}));}},prepareAnimation: function (element) {if (element\/* && !element.isPreparedAnimation*\/) {element.dispatchEvent(new Event('theGemHeading.prepareAnimation', {bubbles: true}));\/*element.isPreparedAnimation = true;*\/}}};window.theGemHeading = new TheGemHeading();document.addEventListener('DOMContentLoaded', function() {window.theGemHeading.initialize();});})();<\/script><h1 id=\"thegem-heading-6a889c8982a32\" class=\"thegem-heading thegem-custom-heading-6a889c8982a2f6508 vc_custom_1778020972904 typewriter thegem-heading-animate translation-block\" style=\"text-align: center;\" ><span style=\"color:#FFFFFF !important\">Detect what is holding back the growth of your digital business<\/span><\/h1><style type=\"text\/css\">#thegem-heading-6a889c8982a32 {margin: 0;}#thegem-heading-6a889c8982a32 {margin-left: auto; margin-right: auto;}#thegem-heading-6a889c8982a32 > * {justify-content: center;}#thegem-heading-6a889c8982a32 a:hover, #thegem-heading-6a889c8982a32 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6a889c8982a2f6508{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6a889c8982a2f6508{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6a889c8982a2f6508{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6a889c8982a2f6508{position: relative !important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6a889c8982a2f6508{padding-left: 0px !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6a889c8982a2f6508{padding-left: 0px !important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6a889c8982a2f6508{padding-right: 0px !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6a889c8982a2f6508{padding-right: 0px !important;}}<\/style><div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1778023267570 thegem-vc-text thegem-custom-6a889c8986e181540\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Inspecci\u00f3n digital<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c8986e181540{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c8986e181540{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c8986e181540{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c8986e181540{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1778023572075 thegem-vc-text thegem-custom-6a889c8986f3e5981\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">Digital inspection to identify friction points and make evidence-based <\/span><\/div>\n<div class=\"styled-subtitle\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">decisions that improve conversion and performance.<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c8986f3e5981{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c8986f3e5981{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c8986f3e5981{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c8986f3e5981{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_empty_space\"   style=\"height: 40px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1774140913781 thegem-custom-6a889c89873033482 custom-inner-column-6a889c898730f\" ><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a889c898751c2496\"><div class=\"vc_column-inner thegem-custom-inner-6a889c898751d\"><div class=\"wpb_wrapper thegem-custom-6a889c898751c2496\"><div\n\tclass=\"vc_icon_element vc_icon_element-outer vc_icon_element-align-center vc_icon_element-have-style\" >\n\t<div class=\"vc_icon_element-inner vc_icon_element-color-custom vc_icon_element-have-style-inner vc_icon_element-size-lg vc_icon_element-style-rounded vc_icon_element-background vc_icon_element-background-color-custom\" style=\"background-color:#11233E\">\n\t\t<span class=\"vc_icon_element-icon fa fa-solid fa-check\" style=\"color:#6BE0EF !important\"><\/span><\/div>\n<\/div>\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89877578759\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h1 title-h2\" style=\"text-align: center;\"><span style=\"color: #f0f3f2;\">Locate <span class=\"light\">friction in your funnel and experience<\/span><\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89877578759{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89877578759{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89877578759{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89877578759{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a889c898791d7726\"><div class=\"vc_column-inner thegem-custom-inner-6a889c898791e\"><div class=\"wpb_wrapper thegem-custom-6a889c898791d7726\"><div\n\tclass=\"vc_icon_element vc_icon_element-outer vc_icon_element-align-center vc_icon_element-have-style\" >\n\t<div class=\"vc_icon_element-inner vc_icon_element-color-custom vc_icon_element-have-style-inner vc_icon_element-size-lg vc_icon_element-style-rounded vc_icon_element-background vc_icon_element-background-color-custom\" style=\"background-color:#11233E\">\n\t\t<span class=\"vc_icon_element-icon fa fa-solid fa-check\" style=\"color:#6BE0EF !important\"><\/span><\/div>\n<\/div>\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c8987a9c3204\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h1 title-h2\" style=\"text-align: center;\"><span style=\"color: #f0f3f2;\">Identify <span class=\"light\">what is blocking conversion <\/span><\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c8987a9c3204{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c8987a9c3204{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c8987a9c3204{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c8987a9c3204{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a889c8987c215674\"><div class=\"vc_column-inner thegem-custom-inner-6a889c8987c22\"><div class=\"wpb_wrapper thegem-custom-6a889c8987c215674\"><div\n\tclass=\"vc_icon_element vc_icon_element-outer vc_icon_element-align-center vc_icon_element-have-style\" >\n\t<div class=\"vc_icon_element-inner vc_icon_element-color-custom vc_icon_element-have-style-inner vc_icon_element-size-lg vc_icon_element-style-rounded vc_icon_element-background vc_icon_element-background-color-custom\" style=\"background-color:#11233E\">\n\t\t<span class=\"vc_icon_element-icon fa fa-solid fa-check\" style=\"color:#6BE0EF !important\"><\/span><\/div>\n<\/div>\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c8987d929113\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h1 title-h2\" style=\"text-align: center;\"><span style=\"color: #f0f3f2;\">Prioritize <span class=\"light\">actions with real impact on results<\/span><\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c8987d929113{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c8987d929113{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c8987d929113{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c8987d929113{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><style type=\"text\/css\">@media screen and (max-width: 1023px) {.custom-inner-column-6a889c898730f.wpb_row {padding-left: 0px !important;}}@media screen and (max-width: 767px) {.custom-inner-column-6a889c898730f.wpb_row {padding-left: 0px !important;}}@media screen and (max-width: 1023px) {.custom-inner-column-6a889c898730f.wpb_row {padding-right: 0px !important;}}@media screen and (max-width: 767px) {.custom-inner-column-6a889c898730f.wpb_row {padding-right: 0px !important;}}<\/style><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vc_row-6a889c89881ed\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a889c89881e43851\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c89883c13726\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c89883c2\"><div class=\"wpb_wrapper thegem-custom-6a889c89883c13726\"><div id=\"fullwidth-block-6a889c8988446\" class=\"fullwidth-block clearfix\"  style=\"background-color: #11233E;padding-top: 65px;padding-bottom: 65px;\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"fullwidth-block-6a889c8988446\")); }<\/script><div class=\"fullwidth-block-inner\"><div class=\"container\"><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #00000000;\"><div class=\"gem-textbox-content\" style=\"background-position: center top;\"><div class=\"gem-alert-box\"><div class=\"gem-alert-inner\"><div class=\"gem-alert-box-picture\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-xlarge angle-90deg gem-icon-shape-circle gem-simple-icon\"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #6BE0EF;\"><span class=\"back-angle\">&#xf5ed;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #00BCD4;\"><span class=\"back-angle\">&#xf5ed;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-alert-box-content\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89886601753\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h1\"><span style=\"color: #6be0ef;\">DIGITAL INSPECTION<\/span><\/div>\n<div class=\"styled-subtitle\"><span style=\"color: #ffffff;\">Fast diagnostic focused on detecting real system problems (this is not a sales pitch)<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89886601753{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89886601753{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89886601753{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89886601753{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><div class=\"gem-alert-box-buttons\"><style type=\"text\/css\">.thegem-button-6a889c89885191725 .gem-button svg {fill: #FFFFFF;}.thegem-button-6a889c89885191725 .gem-button:hover svg {fill: #FFFFFF;}<\/style><div class=\"gem-button-container gem-button-position-center thegem-button-6a889c89885191725\"  ><a class=\"gem-button gem-button-size-medium gem-button-style-outline gem-button-text-weight-normal gem-button-border-2 gem-button-icon-position-right\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 10px;border-color: #6BE0EF;color: #FFFFFF;\" onmouseleave=\"this.style.borderColor='#6BE0EF';this.style.backgroundColor='transparent';this.style.color='#FFFFFF';\" onmouseenter=\"this.style.backgroundColor='#6BE0EF';this.style.color='#FFFFFF';\" href=\"https:\/\/forms.gle\/Jrn6Ui3uWQ4CqwzC7\" target=\"_blank\">Schedule<i class=\"gem-print-icon gem-icon-pack-elegant\">&#x39;<\/i><\/a><\/div> <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fullwidth-bottom-marker marker-direction-outside\"><svg width=\"140\" height=\"70\" style=\"fill: #11233E\"><path d=\"M 0,0 Q 65,5 70,70 Q 75,5 140,0\" \/><\/svg><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section id=\"vc_section-6a889c89888ba\" class=\"vc_section\"><div id=\"vc_row-6a889c8988b2f\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1639073923295 thegem-custom-6a889c8988b259189\"><style>@media screen and (max-width: 1023px) {.thegem-custom-6a889c8988b259189.wpb_row {margin-left: 0px !important;}}@media screen and (max-width: 767px) {.thegem-custom-6a889c8988b259189.wpb_row {margin-left: 0px !important;}}@media screen and (max-width: 1023px) {.thegem-custom-6a889c8988b259189.wpb_row {margin-right: 0px !important;}}@media screen and (max-width: 767px) {.thegem-custom-6a889c8988b259189.wpb_row {margin-right: 0px !important;}}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c8988cd68778\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c8988cd7\"><div class=\"wpb_wrapper thegem-custom-6a889c8988cd68778\"><div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c8988d34 {margin-top: 80px !important;}<\/style><div id=\"thegem-divider-6a889c8988d34\" class=\"gem-divider\" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c8988dd95288\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-xlarge\" style=\"text-align: center;\"><span class=\"light\" style=\"color: #6be0ef; background-color: #11233e;\">\u00a0It is not a traffic problem. It is a system problem.\u00a0<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c8988dd95288{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c8988dd95288{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c8988dd95288{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c8988dd95288{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a889c8989016\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a889c89890111379\"><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a889c89891b33146\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c89891b4\"><div class=\"wpb_wrapper thegem-custom-6a889c89891b33146\"><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"3\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #11233E;background-position: center top;padding-top: 40px;padding-bottom: 40px;padding-left: 40px;padding-right: 40px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89892bb3995\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\" style=\"text-align: center;\"><span style=\"color: #6be0ef;\">The user does not understand what to do<br \/>\n<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89892bb3995{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89892bb3995{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89892bb3995{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89892bb3995{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89893984704\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Problems in UX, copy and hierarchy affect understanding and stop action.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89893984704{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89893984704{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89893984704{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89893984704{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89894604312\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89894604312{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89894604312{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89894604312{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89894604312{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c8989499 {margin-top: 63px !important;}<\/style><div id=\"thegem-divider-6a889c8989499\" class=\"gem-divider\" style=\"\" ><\/div><\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-flag\"><svg viewbox=\"0 0 1000 20\" preserveaspectratio=\"none\" width=\"100%\" height=\"20\" style=\"fill: #11233E;\"><path d=\"M 0,-0.5 0,20 500,0 1000,20 1000,-0.5\" \/><\/svg><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a889c89896228682\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c8989623\"><div class=\"wpb_wrapper thegem-custom-6a889c89896228682\"><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #11233E;background-position: center top;padding-top: 40px;padding-bottom: 40px;padding-left: 40px;padding-right: 40px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89897153578\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\" style=\"text-align: center;\"><span style=\"color: #6be0ef;\">Your system loses users in the process<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89897153578{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89897153578{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89897153578{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89897153578{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89897e01065\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">There are friction points in the journey that, as a result, lead to abandonment before conversion.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89897e01065{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89897e01065{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89897e01065{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89897e01065{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c8989825 {margin-top: 63px !important;}<\/style><div id=\"thegem-divider-6a889c8989825\" class=\"gem-divider\" style=\"\" ><\/div><\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-flag\"><svg viewbox=\"0 0 1000 20\" preserveaspectratio=\"none\" width=\"100%\" height=\"20\" style=\"fill: #11233E;\"><path d=\"M 0,-0.5 0,20 500,0 1000,20 1000,-0.5\" \/><\/svg><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a889c89899939141\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c8989994\"><div class=\"wpb_wrapper thegem-custom-6a889c89899939141\"><div class=\"gem-textbox  gem-interactions-enabled\"   data-horizontal_scroll_enable=\"yes\" data-horizontal_scroll_speed=\"-3\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #11233E;background-position: center top;padding-top: 40px;padding-bottom: 40px;padding-left: 40px;padding-right: 40px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c8989a7f7217\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\"><span style=\"color: #6be0ef;\">You are making decisions without evidence<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c8989a7f7217{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c8989a7f7217{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c8989a7f7217{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c8989a7f7217{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c8989b3b6882\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">There is no real validation (AMOM, surveys, retention) to optimize the product.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c8989b3b6882{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c8989b3b6882{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c8989b3b6882{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c8989b3b6882{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c8989b85 {margin-top: 63px !important;}<\/style><div id=\"thegem-divider-6a889c8989b85\" class=\"gem-divider\" style=\"\" ><\/div><\/div><\/div><div class=\"gem-textbox-bottom gem-textbox-bottom-flag\"><svg viewbox=\"0 0 1000 20\" preserveaspectratio=\"none\" width=\"100%\" height=\"20\" style=\"fill: #11233E;\"><path d=\"M 0,-0.5 0,20 500,0 1000,20 1000,-0.5\" \/><\/svg><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vc_row-6a889c8989dca\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a889c8989dc565\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c8989f706620\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c8989f71\"><div class=\"wpb_wrapper thegem-custom-6a889c8989f706620\"><div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c8989fd6 {margin-top: 58px !important;}<\/style><div id=\"thegem-divider-6a889c8989fd6\" class=\"gem-divider\" style=\"\" ><\/div><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #00000000;background-position: center top;padding-top: 50px;padding-bottom: 40px;padding-left: 64px;\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-6a889c898a17c1404 custom-inner-column-6a889c898a180\" ><div class=\"wpb_column vc_column_container vc_col-sm-9 thegem-custom-6a889c898a3095078\"><div class=\"vc_column-inner thegem-custom-inner-6a889c898a30a\"><div class=\"wpb_wrapper thegem-custom-6a889c898a3095078\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c898a3e0795\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Digital inspection: system to detect and validate real problems<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898a3e0795{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898a3e0795{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898a3e0795{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898a3e0795{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c898a433 {margin-top: 27px !important;}<\/style><div id=\"thegem-divider-6a889c898a433\" class=\"gem-divider\" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c898a4bc4752\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Digital inspection is not a review. It is a structured analysis of the digital system based on UX, behavior and validation.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898a4bc4752{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898a4bc4752{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898a4bc4752{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898a4bc4752{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3 thegem-custom-6a889c898a61d9940\"><div class=\"vc_column-inner thegem-custom-inner-6a889c898a61e\"><div class=\"wpb_wrapper thegem-custom-6a889c898a61d9940\"><div class=\"centered-box\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-xlarge angle-90deg gem-icon-shape-square gem-simple-icon\"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #6BE0EF;\"><span class=\"back-angle\">&#xf5ed;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #00BCD4;\"><span class=\"back-angle\">&#xf5ed;<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vc_row-6a889c898a8d8\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a889c898a8d36428\"><div class=\"wpb_column vc_column_container vc_col-sm-6 vc_col-lg-3 thegem-custom-6a889c898aa877870\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c898aa88\"><div class=\"wpb_wrapper thegem-custom-6a889c898aa877870\"><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 70px;border-top-right-radius: 70px;border-bottom-right-radius: 70px;\"><div class=\"gem-textbox-content\" style=\"background-color: #f4f6f7;background-position: center top;padding-top: 50px;\"><div\n\tclass=\"vc_icon_element vc_icon_element-outer vc_icon_element-align-left vc_icon_element-have-style\" >\n\t<div class=\"vc_icon_element-inner vc_icon_element-color-custom vc_icon_element-have-style-inner vc_icon_element-size-md vc_icon_element-style-rounded vc_icon_element-background vc_icon_element-background-color-custom\" style=\"background-color:#FFFFFF\">\n\t\t<span class=\"vc_icon_element-icon fa fa-brands fa-searchengin\" style=\"color:#3D52E8 !important\"><\/span><\/div>\n<\/div>\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c898abf6 {margin-top: 19px !important;}<\/style><div id=\"thegem-divider-6a889c898abf6\" class=\"gem-divider\" style=\"\" ><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-6a889c898ad4d7064 custom-inner-column-6a889c898ad50\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c898aea01899\"><div class=\"vc_column-inner thegem-custom-inner-6a889c898aea1\"><div class=\"wpb_wrapper thegem-custom-6a889c898aea01899\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c898af755781\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h5 style=\"text-align: left;\"><span class=\"light\">Digital system analysis (UX\/UI + behavior)<\/span><\/h5>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898af755781{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898af755781{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898af755781{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898af755781{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c898b0414921\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p data-start=\"497\" data-end=\"671\">Interface, interaction, <span style=\"color: #5f727f;\"><a style=\"color: inherit !important; text-decoration: none !important;\" href=\"https:\/\/www.nngroup.com\/articles\/ecommerce-homepages-listing-pages\/\">usability<\/a><\/span> and user flow are evaluated to detect real friction points in the experience.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898b0414921{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898b0414921{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898b0414921{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898b0414921{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 vc_col-lg-3 thegem-custom-6a889c898b23d1288\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c898b23e\"><div class=\"wpb_wrapper thegem-custom-6a889c898b23d1288\"><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 70px;border-top-right-radius: 70px;border-bottom-right-radius: 70px;\"><div class=\"gem-textbox-content\" style=\"background-color: #f4f6f7;background-position: center top;padding-top: 50px;\"><div\n\tclass=\"vc_icon_element vc_icon_element-outer vc_icon_element-align-left vc_icon_element-have-style\" >\n\t<div class=\"vc_icon_element-inner vc_icon_element-color-custom vc_icon_element-have-style-inner vc_icon_element-size-md vc_icon_element-style-rounded vc_icon_element-background vc_icon_element-background-color-custom\" style=\"background-color:#FFFFFF\">\n\t\t<span class=\"vc_icon_element-icon gem-print-icon gem-icon-pack-material mdi-alert\" style=\"color:#3D52E8 !important\"><\/span><\/div>\n<\/div>\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c898b378 {margin-top: 19px !important;}<\/style><div id=\"thegem-divider-6a889c898b378\" class=\"gem-divider\" style=\"\" ><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-6a889c898b4b62608 custom-inner-column-6a889c898b4b9\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c898b5f81017\"><div class=\"vc_column-inner thegem-custom-inner-6a889c898b5f9\"><div class=\"wpb_wrapper thegem-custom-6a889c898b5f81017\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c898b6ba3009\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h5 style=\"text-align: left;\"><span class=\"light\">Identification of friction and drop-off points<\/span><\/h5>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898b6ba3009{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898b6ba3009{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898b6ba3009{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898b6ba3009{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c898b7924013\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>The full journey is analyzed to detect frictions and, in this way, understand why the <a style=\"color: #5f727f; text-decoration: none;\" href=\"https:\/\/xavierquimi.com\/blog\/sistema-digital-no-convierte\/\">user abandons before converting.<\/a> antes de convertir.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898b7924013{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898b7924013{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898b7924013{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898b7924013{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 vc_col-lg-3 thegem-custom-6a889c898b9847332\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c898b985\"><div class=\"wpb_wrapper thegem-custom-6a889c898b9847332\"><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 70px;border-top-right-radius: 70px;border-bottom-right-radius: 70px;\"><div class=\"gem-textbox-content\" style=\"background-color: #f4f6f7;background-position: center top;padding-top: 50px;\"><div\n\tclass=\"vc_icon_element vc_icon_element-outer vc_icon_element-align-left vc_icon_element-have-style\" >\n\t<div class=\"vc_icon_element-inner vc_icon_element-color-custom vc_icon_element-have-style-inner vc_icon_element-size-md vc_icon_element-style-rounded vc_icon_element-background vc_icon_element-background-color-custom\" style=\"background-color:#FFFFFF\">\n\t\t<span class=\"vc_icon_element-icon fa fa-solid fa-chalkboard-user\" style=\"color:#3D52E8 !important\"><\/span><\/div>\n<\/div>\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c898baac {margin-top: 19px !important;}<\/style><div id=\"thegem-divider-6a889c898baac\" class=\"gem-divider\" style=\"\" ><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-6a889c898bbe88957 custom-inner-column-6a889c898bbeb\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c898bd677946\"><div class=\"vc_column-inner thegem-custom-inner-6a889c898bd68\"><div class=\"wpb_wrapper thegem-custom-6a889c898bd677946\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c898be2f1553\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h5 style=\"text-align: left;\"><span class=\"light\">Problem validation (real evidence)<br \/>\n<\/span><\/h5>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898be2f1553{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898be2f1553{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898be2f1553{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898be2f1553{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c898bf141399\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"font-weight: 400;\">Data and validation are contrasted: AMOM, surveys, observability and user behavior (retention).<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898bf141399{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898bf141399{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898bf141399{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898bf141399{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 vc_col-lg-3 thegem-custom-6a889c898c1079066\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c898c108\"><div class=\"wpb_wrapper thegem-custom-6a889c898c1079066\"><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"border-top-left-radius: 70px;border-top-right-radius: 70px;border-bottom-right-radius: 70px;\"><div class=\"gem-textbox-content\" style=\"background-color: #f4f6f7;background-position: center top;padding-top: 50px;\"><div\n\tclass=\"vc_icon_element vc_icon_element-outer vc_icon_element-align-left vc_icon_element-have-style\" >\n\t<div class=\"vc_icon_element-inner vc_icon_element-color-custom vc_icon_element-have-style-inner vc_icon_element-size-md vc_icon_element-style-rounded vc_icon_element-background vc_icon_element-background-color-custom\" style=\"background-color:#FFFFFF\">\n\t\t<span class=\"vc_icon_element-icon fa fa-solid fa-check-double\" style=\"color:#3D52E8 !important\"><\/span><\/div>\n<\/div>\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c898c260 {margin-top: 19px !important;}<\/style><div id=\"thegem-divider-6a889c898c260\" class=\"gem-divider\" style=\"\" ><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-6a889c898c3aa3872 custom-inner-column-6a889c898c3ae\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c898c4f19594\"><div class=\"vc_column-inner thegem-custom-inner-6a889c898c4f2\"><div class=\"wpb_wrapper thegem-custom-6a889c898c4f19594\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c898c5b67657\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h5 style=\"text-align: left;\"><span class=\"light\">Prioritization and decision-making<br \/>\n<\/span><\/h5>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898c5b67657{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898c5b67657{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898c5b67657{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898c5b67657{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c898c6962086\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"font-weight: 400;\">Concrete actions are defined based on impact on conversion, growth and system performance.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898c6962086{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898c6962086{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898c6962086{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898c6962086{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vc_row-6a889c898c9bf\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a889c898c9b91056\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c898cb678944\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c898cb68\"><div class=\"wpb_wrapper thegem-custom-6a889c898cb678944\"><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #dfe5e8;\"><div class=\"gem-textbox-content\" style=\"background-color: #00000000;background-position: center top;\"><div class=\"gem-alert-box\"><div class=\"gem-alert-inner\"><div class=\"gem-alert-box-picture\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-large angle-90deg gem-icon-shape-circle gem-simple-icon\"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #6BE0EF;\"><span class=\"back-angle\">&#xf5ed;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #00BCD4;\"><span class=\"back-angle\">&#xf5ed;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-alert-box-content\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c898cd6c9690\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\">\n<p>UX-based diagnosis, data, and validation to detect real problems in your system<\/p>\n<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898cd6c9690{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898cd6c9690{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898cd6c9690{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898cd6c9690{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><div class=\"gem-alert-box-buttons\"><style type=\"text\/css\">.thegem-button-6a889c898cc543753 .gem-button svg {fill: #FFFFFF;}.thegem-button-6a889c898cc543753 .gem-button:hover svg {fill: #FFFFFF;}<\/style><div class=\"gem-button-container gem-button-position-center thegem-button-6a889c898cc543753\"  ><a class=\"gem-button gem-button-size-medium gem-button-style-flat gem-button-text-weight-normal gem-button-icon-position-right\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 10px;background-color: #6BE0EF;color: #FFFFFF;\" onmouseleave=\"this.style.backgroundColor='#6BE0EF';this.style.color='#FFFFFF';\" onmouseenter=\"this.style.backgroundColor='#00BCD4';this.style.color='#FFFFFF';\" href=\"https:\/\/forms.gle\/Jrn6Ui3uWQ4CqwzC7\" target=\"_blank\">Schedule<i class=\"gem-print-icon gem-icon-pack-elegant\">&#x39;<\/i><\/a><\/div> <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section id=\"vc_section-6a889c898cfd8\" class=\"vc_section\"><div id=\"friccion-sorti365\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a889c898d2647646\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c898d45c9641\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c898d45d\"><div class=\"wpb_wrapper thegem-custom-6a889c898d45c9641\"><div class=\"vc_empty_space\"   style=\"height: 40px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c898d60f235\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h1\" style=\"text-align: center; margin-bottom: 8px;\">From friction <span style=\"color: #6be0ef;\">to validation<\/span><\/div>\n<p class=\"styled-subtitle\" style=\"text-align: center; margin-top: 0; margin-bottom: 0;\">How real blockers were detected and solved in the Sorti365 system<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898d60f235{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898d60f235{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c898d60f235{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c898d60f235{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_empty_space\"   style=\"height: 40px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_tta-container\" data-vc-action=\"collapse\"><div class=\"vc_general vc_tta vc_tta-tabs vc_tta-color-thegem vc_tta-style-flat vc_tta-shape-round vc_tta-spacing-15 vc_tta-gap-15 vc_tta-tabs-position-top vc_tta-controls-align-center vc_tta-gap-custom\"  style=\"--vc-tta-spacing: 15px; --vc-tta-gap: 15px;\"><div class=\"vc_tta-tabs-container\"><ul class=\"vc_tta-tabs-list\" role=\"tablist\"><li class=\"vc_tta-tab vc_active\" data-vc-tab role=\"presentation\"><h4 class=\"vc_tta-panel-title\"><a href=\"#problema_sorti365\" data-vc-tabs data-vc-container=\".vc_tta\" role=\"tab\" aria-selected=\"false\" id=\"tab-problema_sorti365\"><i class=\"vc_tta-icon gem-print-icon gem-icon-pack-elegant icon_error-triangle\"><\/i><span class=\"vc_tta-title-text\">Problem<\/span><\/a><\/h4><\/li><li class=\"vc_tta-tab\" data-vc-tab role=\"presentation\"><h4 class=\"vc_tta-panel-title\"><a href=\"#analisis_sorti365\" data-vc-tabs data-vc-container=\".vc_tta\" role=\"tab\" aria-selected=\"false\" id=\"tab-analisis_sorti365\"><i class=\"vc_tta-icon gem-print-icon gem-icon-pack-elegant icon_search\"><\/i><span class=\"vc_tta-title-text\">Analysis<\/span><\/a><\/h4><\/li><li class=\"vc_tta-tab\" data-vc-tab role=\"presentation\"><h4 class=\"vc_tta-panel-title\"><a href=\"#validacion_sorti365\" data-vc-tabs data-vc-container=\".vc_tta\" role=\"tab\" aria-selected=\"false\" id=\"tab-validacion_sorti365\"><i class=\"vc_tta-icon gem-print-icon gem-icon-pack-material mdi-checkbox-multiple-marked\"><\/i><span class=\"vc_tta-title-text\">Validation<\/span><\/a><\/h4><\/li><li class=\"vc_tta-tab\" data-vc-tab role=\"presentation\"><h4 class=\"vc_tta-panel-title\"><a href=\"#resultado_sorti365\" data-vc-tabs data-vc-container=\".vc_tta\" role=\"tab\" aria-selected=\"false\" id=\"tab-resultado_sorti365\"><i class=\"vc_tta-icon gem-print-icon gem-icon-pack-material mdi-flag-triangle\"><\/i><span class=\"vc_tta-title-text\">Result<\/span><\/a><\/h4><\/li><\/ul><\/div><div class=\"vc_tta-panels-container\"><div class=\"vc_tta-panels\"><div class=\"vc_tta-panel vc_active\" id=\"problema_sorti365\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#problema_sorti365\" data-vc-accordion data-vc-container=\".vc_tta-container\"><i class=\"vc_tta-icon gem-print-icon gem-icon-pack-elegant icon_error-triangle\"><\/i><span class=\"vc_tta-title-text\">Problem<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c8999be91174\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"font-weight: 400;\">Sorti365 is a sports prediction platform focused on conversion (betting) and retention. In this case, <\/span><span style=\"font-weight: 400;\">Sorti365 shows a critical gap in its initial funnel: the user arrives, explores, but does not execute the key action (placing a bet or registering with real intent).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem is not traffic or basic value proposition, but <\/span><b>early activation.<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c8999be91174{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c8999be91174{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c8999be91174{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c8999be91174{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c8999cb5 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-6a889c8999cb5\" class=\"gem-divider\" style=\"\" ><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-6a889c8999fe44224 custom-inner-column-6a889c8999fee\" ><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6a889c899a2cd7778\"><div class=\"vc_column-inner thegem-custom-inner-6a889c899a2ce\"><div class=\"wpb_wrapper thegem-custom-6a889c899a2cd7778\"><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #cccccc;\"><div class=\"gem-textbox-content\" style=\"background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #ffffff;background-color: #3D52E8;\">1<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c899a3c3 {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-6a889c899a3c3\" class=\"gem-divider\" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c899a4c85612\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\"><span style=\"color: #3d52e8;\">There is friction at the most sensitive step: from <strong>intenci\u00f3n \u2192 acci\u00f3n;\u00a0<\/strong> For example, touching a quota and not understanding the next step.<br \/>\n<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c899a4c85612{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c899a4c85612{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c899a4c85612{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c899a4c85612{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #cccccc;\"><div class=\"gem-textbox-content\" style=\"background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #ffffff;background-color: #4CD2B1;\">2<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c899a5ce {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-6a889c899a5ce\" class=\"gem-divider\" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c899a69c9708\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\"><span style=\"color: #429ae2;\">The initial experience does not sufficiently reduce uncertainty nor guide the user decision.<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c899a69c9708{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c899a69c9708{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c899a69c9708{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c899a69c9708{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"border: 1px solid #cccccc;\"><div class=\"gem-textbox-content\" style=\"background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #ffffff;background-color: #00BCD4;\">3<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c899a755 {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-6a889c899a755\" class=\"gem-divider\" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c899a8171280\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\"><span style=\"color: #00bcd4;\">The home structure generates <strong>high cognitive load<\/strong> (multiple modules, duplicated navigation, lack of hierarchy).<br \/>\n<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c899a8171280{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c899a8171280{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c899a8171280{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c899a8171280{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a889c899aac18647\"><div class=\"vc_column-inner thegem-custom-inner-6a889c899aac2\"><div class=\"wpb_wrapper thegem-custom-6a889c899aac18647\"><div class=\"gem-textbox  centered-box\"  ><div class=\"gem-textbox-inner\" style=\"border: 4px solid #6BE0EF;\"><div class=\"gem-textbox-content\" style=\"background-color: #11233E;background-position: center center;padding-top: 60px;padding-bottom: 60px;\"><div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium  gem-icon-shape-square gem-simple-icon\"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #6BE0EF;\"><span class=\"back-angle\">&#xf071;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #6BE0EF;\"><span class=\"back-angle\">&#xf071;<\/span><\/span><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c899ac831803\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h3\"><span style=\"color: #ffffff;\">Cost of not acting:<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c899ac831803{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c899ac831803{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c899ac831803{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c899ac831803{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-list gem-list-type-cross gem-list-color-3\" ><ul>\n<li style=\"text-align: left;\"><span style=\"color: #ffffff;\">Direct loss of conversion at the highest volume point (top of funnel)<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #ffffff;\">Por un lado, mayor CAC efectivo (pagas por tr\u00e1fico que no se activa);<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #ffffff;\">En consecuencia, menor LTV por baja activaci\u00f3n inicial (no hay h\u00e1bito \u2192 no hay recurrencia).<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_tta-panel\" id=\"analisis_sorti365\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#analisis_sorti365\" data-vc-accordion data-vc-container=\".vc_tta-container\"><i class=\"vc_tta-icon gem-print-icon gem-icon-pack-elegant icon_search\"><\/i><span class=\"vc_tta-title-text\">Analysis<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-6a889c899b2651113 vc_row-o-content-middle vc_row-flex custom-inner-column-6a889c899b26a\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c899b4a38857\"><div class=\"vc_column-inner thegem-custom-inner-6a889c899b4a4\"><div class=\"wpb_wrapper thegem-custom-6a889c899b4a38857\"><div class=\"quickfinder quickfinder-style-iconed quickfinder-binded row inline-row quickfinder-icon-position-top quickfinder-alignment-left quickfinder-title-bold quickfinder-equal-height\"><div id=\"post-39307\" class=\"quickfinder-item inline-column col-md-4 col-sm-6 col-xs-12 quickfinder-item-effect-background-reverse icon-size-small quickfinder-box-style-soft-outlined post-39307 thegem_qf_item type-thegem_qf_item status-publish\" data-ll-item-delay=\"0\"> <div class=\"quickfinder-item-box\" style=\"border-color: #212331;\"> <div class=\"quickfinder-item-inner\"> <div class=\"quickfinder-item-image\"> <div class=\"quickfinder-item-image-content\" > <div class=\"quickfinder-item-image-wrapper\"> <div class=\"gem-icon gem-icon-pack-material gem-icon-size-small angle-90deg gem-icon-shape-circle\" style=\"border-color: #666e80;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #666e80;\"><span class=\"gem-icon-half-1\" style=\"color: #6BE0EF;\"><span class=\"back-angle\">&#xf181;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #00BCD4;\"><span class=\"back-angle\">&#xf181;<\/span><\/span><\/div><\/div> <\/div> <\/div> <\/div> <div class=\"quickfinder-item-info-wrapper\"> <div class=\"quickfinder-item-info\" > <div class=\"quickfinder-item-title\" >Triggers (P)<\/div> <div class=\"quickfinder-item-text\" >\u25cf Visible CTAs but without continuity<br \/>\n\u25cf Lack of guidance after the first interaction<br \/>\n\u25cf Gap: break in the action flow<br \/>\n<br \/>\nImpact: the user hesitates and does not execute<\/div> <\/div> <\/div> <\/div> <\/div> <\/div> <div id=\"post-39308\" class=\"quickfinder-item inline-column col-md-4 col-sm-6 col-xs-12 quickfinder-item-effect-background-reverse icon-size-small quickfinder-box-style-soft-outlined post-39308 thegem_qf_item type-thegem_qf_item status-publish\" data-ll-item-delay=\"0\"> <div class=\"quickfinder-item-box\" style=\"border-color: #212331;\"> <div class=\"quickfinder-item-inner\"> <div class=\"quickfinder-item-image\"> <div class=\"quickfinder-item-image-content\" > <div class=\"quickfinder-item-image-wrapper\"> <div class=\"gem-icon gem-icon-pack-elegant gem-icon-size-small angle-90deg gem-icon-shape-circle\" style=\"border-color: #666e80;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #666e80;\"><span class=\"gem-icon-half-1\" style=\"color: #6BE0EF;\"><span class=\"back-angle\">&#xe033;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #00BCD4;\"><span class=\"back-angle\">&#xe033;<\/span><\/span><\/div><\/div> <\/div> <\/div> <\/div> <div class=\"quickfinder-item-info-wrapper\"> <div class=\"quickfinder-item-info\" > <div class=\"quickfinder-item-title\" >Motivation (M)<\/div> <div class=\"quickfinder-item-text\" >\u25cf Low social proof<br \/>\n\u25cf Lack of urgency in decision-making<br \/>\n\u25cf Gap: lower activation<br \/>\n<br \/>\nImpact: lower impulse to act<\/div> <\/div> <\/div> <\/div> <\/div> <\/div> <div id=\"post-39315\" class=\"quickfinder-item inline-column col-md-4 col-sm-6 col-xs-12 quickfinder-item-effect-background-reverse icon-size-small quickfinder-box-style-soft-outlined post-39315 thegem_qf_item type-thegem_qf_item status-publish\" data-ll-item-delay=\"0\"> <div class=\"quickfinder-item-box\" style=\"border-color: #212331;\"> <div class=\"quickfinder-item-inner\"> <div class=\"quickfinder-item-image\"> <div class=\"quickfinder-item-image-content\" > <div class=\"quickfinder-item-image-wrapper\"> <div class=\"gem-icon gem-icon-pack-elegant gem-icon-size-small angle-90deg gem-icon-shape-circle\" style=\"border-color: #666e80;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #666e80;\"><span class=\"gem-icon-half-1\" style=\"color: #6BE0EF;\"><span class=\"back-angle\">&#xe037;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #00BCD4;\"><span class=\"back-angle\">&#xe037;<\/span><\/span><\/div><\/div> <\/div> <\/div> <\/div> <div class=\"quickfinder-item-info-wrapper\"> <div class=\"quickfinder-item-info\" > <div class=\"quickfinder-item-title\" >Ability (A)<\/div> <div class=\"quickfinder-item-text\" >\u25cf Unclear flow for first action<br \/>\n\u25cf Too many options (cognitive load)<br \/>\n\u25cf Gap: lower ease of use<br \/>\n<br \/>\nImpact: the user hesitates and does not execute<\/div> <\/div> <\/div> <\/div> <\/div> <\/div> <\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c899ff6e6603\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h2\" style=\"text-align: center; margin-bottom: 6px;\"><span class=\"light\"><b>Conclusi\u00f3n del an\u00e1lisis:<\/b><\/span><\/div>\n<p style=\"text-align: center; margin: 0 auto; max-width: 720px; line-height: 1.5;\">Sorti365 does not fail to attract or show options, it fails to convert intention into action due to cognitive friction and lack of behavioral continuity. <b>convertir intenci\u00f3n en acci\u00f3n<\/b> por fricci\u00f3n cognitiva y falta de continuidad conductual.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c899ff6e6603{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c899ff6e6603{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c899ff6e6603{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c899ff6e6603{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_tta-panel\" id=\"validacion_sorti365\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#validacion_sorti365\" data-vc-accordion data-vc-container=\".vc_tta-container\"><i class=\"vc_tta-icon gem-print-icon gem-icon-pack-material mdi-checkbox-multiple-marked\"><\/i><span class=\"vc_tta-title-text\">Validation<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-6a889c89a03db5426 custom-inner-column-6a889c89a03e3\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c89a05956809\"><div class=\"vc_column-inner thegem-custom-inner-6a889c89a0596\"><div class=\"wpb_wrapper thegem-custom-6a889c89a05956809\"><div class=\"quickfinder quickfinder-style-iconed quickfinder-binded row inline-row quickfinder-icon-position-center-float quickfinder-alignment-left quickfinder-title-bold quickfinder-equal-height\" data-hover-icon-color=\"#00bcd4\" data-hover-title-color=\"#00bcd4\" data-hover-description-color=\"#99a9b5\"><div id=\"post-39306\" data-ll-finish-delay=\"200\" class=\"quickfinder-item inline-column col-md-3 col-xs-6 quickfinder-item-effect-border-reverse border-reverse-with-background icon-size-small quickfinder-box-style-soft-outlined lazy-loading post-39306 thegem_qf_item type-thegem_qf_item status-publish\" data-ll-item-delay=\"0\"> <div class=\"quickfinder-item-box\" style=\"background-color: #00BCD421;border-color: #00000000;\"> <div class=\"quickfinder-item-inner\"> <div class=\"quickfinder-item-image\"> <div class=\"quickfinder-item-image-content lazy-loading-item\" data-ll-item-delay=\"0\" data-ll-effect=\"clip\"> <div class=\"quickfinder-item-image-wrapper\"> <div class=\"gem-icon gem-icon-pack-material gem-icon-size-small gem-icon-shape-square\" style=\"border-color: #fff;border-color: #6be0ef;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #fff;\"><span class=\"gem-icon-half-1\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#xf207;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#xf207;<\/span><\/span><\/div><\/div> <\/div> <\/div> <\/div> <div class=\"quickfinder-item-info-wrapper\"> <div class=\"quickfinder-item-info lazy-loading-item\" data-ll-item-delay=\"200\" data-ll-effect=\"fading\"> <div class=\"quickfinder-item-title\" >1. Fogg<\/div> <div class=\"quickfinder-item-text\" >\u25c6 Motivation is present but insufficient<br \/>\n\u25c6 Ability is reduced by friction<br \/>\n\u25c6 Prompts do not guide the action<br \/>\n<br \/>\nResult: the behavior (placing a bet) does not occur.<br \/>\n<\/div> <\/div> <\/div> <\/div> <\/div> <\/div> <div id=\"post-39339\" data-ll-finish-delay=\"200\" class=\"quickfinder-item inline-column col-md-3 col-xs-6 quickfinder-item-effect-border-reverse border-reverse-with-background icon-size-small quickfinder-box-style-soft-outlined lazy-loading post-39339 thegem_qf_item type-thegem_qf_item status-publish\" data-ll-item-delay=\"0\"> <div class=\"quickfinder-item-box\" style=\"background-color: #00BCD421;border-color: #00000000;\"> <div class=\"quickfinder-item-inner\"> <div class=\"quickfinder-item-image\"> <div class=\"quickfinder-item-image-content lazy-loading-item\" data-ll-item-delay=\"0\" data-ll-effect=\"clip\"> <div class=\"quickfinder-item-image-wrapper\"> <div class=\"gem-icon gem-icon-pack-material gem-icon-size-small gem-icon-shape-square\" style=\"border-color: #fff;border-color: #6be0ef;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #fff;\"><span class=\"gem-icon-half-1\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#xf207;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#xf207;<\/span><\/span><\/div><\/div> <\/div> <\/div> <\/div> <div class=\"quickfinder-item-info-wrapper\"> <div class=\"quickfinder-item-info lazy-loading-item\" data-ll-item-delay=\"200\" data-ll-effect=\"fading\"> <div class=\"quickfinder-item-title\" >2. Cognitive Biases<\/div> <div class=\"quickfinder-item-text\" >Failures in activating key mechanisms:<br \/>\n<br \/>\n\u25c6 Too many options (cognitive load)<br \/>\n\u25c6 Flow without continuity<br \/>\n\u25c6 Lack of social proof<br \/>\n<br \/>\nResult: absence of confidence reduces economic decision-making.<br \/>\n<\/div> <\/div> <\/div> <\/div> <\/div> <\/div> <div id=\"post-39341\" data-ll-finish-delay=\"200\" class=\"quickfinder-item inline-column col-md-3 col-xs-6 quickfinder-item-effect-border-reverse border-reverse-with-background icon-size-small quickfinder-box-style-soft-outlined lazy-loading post-39341 thegem_qf_item type-thegem_qf_item status-publish\" data-ll-item-delay=\"0\"> <div class=\"quickfinder-item-box\" style=\"background-color: #00BCD421;border-color: #00000000;\"> <div class=\"quickfinder-item-inner\"> <div class=\"quickfinder-item-image\"> <div class=\"quickfinder-item-image-content lazy-loading-item\" data-ll-item-delay=\"0\" data-ll-effect=\"clip\"> <div class=\"quickfinder-item-image-wrapper\"> <div class=\"gem-icon gem-icon-pack-material gem-icon-size-small gem-icon-shape-square\" style=\"border-color: #fff;border-color: #6be0ef;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #fff;\"><span class=\"gem-icon-half-1\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#xf207;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#xf207;<\/span><\/span><\/div><\/div> <\/div> <\/div> <\/div> <div class=\"quickfinder-item-info-wrapper\"> <div class=\"quickfinder-item-info lazy-loading-item\" data-ll-item-delay=\"200\" data-ll-effect=\"fading\"> <div class=\"quickfinder-item-title\" >3. CRO<\/div> <div class=\"quickfinder-item-text\" >Clear pattern in digital products:<br \/>\n<br \/>\n\u25c6 Losses in key micro-moments<br \/>\n\u25c6 Friction at the decision point<br \/>\n\u25c6 Lack of clarity in the next step<br \/>\n<br \/>\nFinding: \u201cThe main drop-off occurs in reaction.\u201d<\/div> <\/div> <\/div> <\/div> <\/div> <\/div> <div id=\"post-39344\" data-ll-finish-delay=\"200\" class=\"quickfinder-item inline-column col-md-3 col-xs-6 quickfinder-item-effect-border-reverse border-reverse-with-background icon-size-small quickfinder-box-style-soft-outlined lazy-loading post-39344 thegem_qf_item type-thegem_qf_item status-publish\" data-ll-item-delay=\"0\"> <div class=\"quickfinder-item-box\" style=\"background-color: #00BCD421;border-color: #00000000;\"> <div class=\"quickfinder-item-inner\"> <div class=\"quickfinder-item-image\"> <div class=\"quickfinder-item-image-content lazy-loading-item\" data-ll-item-delay=\"0\" data-ll-effect=\"clip\"> <div class=\"quickfinder-item-image-wrapper\"> <div class=\"gem-icon gem-icon-pack-material gem-icon-size-small gem-icon-shape-square\" style=\"border-color: #fff;border-color: #6be0ef;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #fff;\"><span class=\"gem-icon-half-1\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#xf207;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #6be0ef;\"><span class=\"back-angle\">&#xf207;<\/span><\/span><\/div><\/div> <\/div> <\/div> <\/div> <div class=\"quickfinder-item-info-wrapper\"> <div class=\"quickfinder-item-info lazy-loading-item\" data-ll-item-delay=\"200\" data-ll-effect=\"fading\"> <div class=\"quickfinder-item-title\" >4. Evidence<\/div> <div class=\"quickfinder-item-text\" >\u25c6 Competitors guide action better<br \/>\n\u25c6 Sorti365 introduces ambiguity<br \/>\n\u25c6 Deviation from market standards<br \/>\n<br \/>\nThis is not perception: it is a clear deviation from the market standard.<\/div> <\/div> <\/div> <\/div> <\/div> <\/div> <\/div><\/div><\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c89a13cd {margin-top: -40px !important;}<\/style><div id=\"thegem-divider-6a889c89a13cd\" class=\"gem-divider\" style=\"\" ><\/div><\/div><\/div><div class=\"vc_tta-panel\" id=\"resultado_sorti365\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#resultado_sorti365\" data-vc-accordion data-vc-container=\".vc_tta-container\"><i class=\"vc_tta-icon gem-print-icon gem-icon-pack-material mdi-flag-triangle\"><\/i><span class=\"vc_tta-title-text\">Result<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1454335537713 thegem-custom-6a889c89a170b16 custom-inner-column-6a889c89a1716\" ><div class=\"wpb_column vc_column_container vc_col-sm-3 thegem-custom-6a889c89a18e87923\"><div class=\"vc_column-inner thegem-custom-inner-6a889c89a18e9\"><div class=\"wpb_wrapper thegem-custom-6a889c89a18e87923\"><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"color: #FFFFFF;background-color: #11233E;background-position: center top;padding-top: 55px;padding-bottom: 36px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89a1a38473\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h5 style=\"text-align: left;\"><span class=\"light\" style=\"color: #99a9b5;\">Conversion (direct revenue)<br \/>\n<\/span><\/h5>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a1a38473{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a1a38473{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a1a38473{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a1a38473{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-list\" ><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #6be0ef;\">Increase in activation rate\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #6be0ef;\">Improvement in the critical step: selection \u2192 execution<\/span><\/li>\n<li aria-level=\"1\"><span style=\"color: #6be0ef; font-weight: 400;\">+15% to +30% activation<\/span><\/li>\n<\/ul>\n<\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c89a1afc {margin-top: 63px !important;}<\/style><div id=\"thegem-divider-6a889c89a1afc\" class=\"gem-divider\" style=\"\" ><\/div><div\n\tclass=\"vc_icon_element vc_icon_element-outer vc_icon_element-align-right\" >\n\t<div class=\"vc_icon_element-inner vc_icon_element-color-custom vc_icon_element-size-sm vc_icon_element-style- vc_icon_element-background-color-\">\n\t\t<span class=\"vc_icon_element-icon gem-print-icon gem-icon-pack-material mdi-chart-line\" style=\"color:#00BCD4 !important\"><\/span><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3 thegem-custom-6a889c89a1d2f5372\"><div class=\"vc_column-inner thegem-custom-inner-6a889c89a1d30\"><div class=\"wpb_wrapper thegem-custom-6a889c89a1d2f5372\"><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"color: #FFFFFF;background-color: #11233E;background-position: center top;padding-top: 55px;padding-bottom: 36px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89a1e2d9967\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h5 style=\"text-align: left;\"><span class=\"light\" style=\"color: #99a9b5;\">Acquisition efficiency<br \/>\n<\/span><\/h5>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a1e2d9967{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a1e2d9967{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a1e2d9967{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a1e2d9967{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-list\" ><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #6be0ef;\">Lower effective CAC (more users convert with the same traffic)<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #6be0ef;\">Better ROI in paid media campaigns<br \/>\n<\/span><\/li>\n<\/ul>\n<\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c89a1ecc {margin-top: 63px !important;}<\/style><div id=\"thegem-divider-6a889c89a1ecc\" class=\"gem-divider\" style=\"\" ><\/div><div\n\tclass=\"vc_icon_element vc_icon_element-outer vc_icon_element-align-right\" >\n\t<div class=\"vc_icon_element-inner vc_icon_element-color-custom vc_icon_element-size-sm vc_icon_element-style- vc_icon_element-background-color-\">\n\t\t<span class=\"vc_icon_element-icon fa fa-solid fa-bullseye\" style=\"color:#00BCD4 !important\"><\/span><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3 thegem-custom-6a889c89a20b85146\"><div class=\"vc_column-inner thegem-custom-inner-6a889c89a20b9\"><div class=\"wpb_wrapper thegem-custom-6a889c89a20b85146\"><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"color: #FFFFFF;background-color: #11233E;background-position: center top;padding-top: 55px;padding-bottom: 36px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89a21ab4846\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h5 style=\"text-align: left;\"><span class=\"light\" style=\"color: #99a9b5;\"> Retention and LTV<br \/>\n<\/span><\/h5>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a21ab4846{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a21ab4846{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a21ab4846{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a21ab4846{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-list\" ><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #6be0ef;\">Reduced time to first action \u2192 higher probability of habit formation\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #6be0ef;\">Increase in early recurrence<br \/>\n<\/span><\/li>\n<\/ul>\n<\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c89a2241 {margin-top: 63px !important;}<\/style><div id=\"thegem-divider-6a889c89a2241\" class=\"gem-divider\" style=\"\" ><\/div><div\n\tclass=\"vc_icon_element vc_icon_element-outer vc_icon_element-align-right\" >\n\t<div class=\"vc_icon_element-inner vc_icon_element-color-custom vc_icon_element-size-sm vc_icon_element-style- vc_icon_element-background-color-\">\n\t\t<span class=\"vc_icon_element-icon gem-print-icon gem-icon-pack-material mdi-repeat\" style=\"color:#00BCD4 !important\"><\/span><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3 thegem-custom-6a889c89a242a6390\"><div class=\"vc_column-inner thegem-custom-inner-6a889c89a242b\"><div class=\"wpb_wrapper thegem-custom-6a889c89a242a6390\"><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"color: #FFFFFF;background-color: #11233E;background-position: center top;padding-top: 55px;padding-bottom: 36px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89a25254190\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h5 style=\"text-align: left;\"><span class=\"light\" style=\"color: #99a9b5;\"> Impacto estructural<br \/>\n<\/span><\/h5>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a25254190{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a25254190{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a25254190{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a25254190{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-list\" ><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #6be0ef;\">Behavioral activation system<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #6be0ef;\">Aligns product, marketing and user<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #6be0ef;\"><span style=\"font-weight: 400; color: #6be0ef;\">Scalable growth framework<\/span><\/span><\/li>\n<\/ul>\n<\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c89a25c5 {margin-top: 63px !important;}<\/style><div id=\"thegem-divider-6a889c89a25c5\" class=\"gem-divider\" style=\"\" ><\/div><div\n\tclass=\"vc_icon_element vc_icon_element-outer vc_icon_element-align-right\" >\n\t<div class=\"vc_icon_element-inner vc_icon_element-color-custom vc_icon_element-size-sm vc_icon_element-style- vc_icon_element-background-color-\">\n\t\t<span class=\"vc_icon_element-icon fa fa-solid fa-layer-group\" style=\"color:#00BCD4 !important\"><\/span><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c89a2713 {margin-top: -50px !important;}<\/style><div id=\"thegem-divider-6a889c89a2713\" class=\"gem-divider\" style=\"\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_empty_space\"   style=\"height: 80px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c89a2d1d3842\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c89a2d1e\"><div class=\"wpb_wrapper thegem-custom-6a889c89a2d1d3842\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89a2e053920\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h2\" style=\"text-align: center;\"><span class=\"light\"><b>Executive summary<\/b><\/span><b><br \/>\n<\/b><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a2e053920{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a2e053920{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a2e053920{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a2e053920{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a889c89a323d\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a889c89a32374647\"><div class=\"wpb_column vc_column_container vc_col-sm-3 thegem-custom-6a889c89a3449249\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c89a344a\"><div class=\"wpb_wrapper thegem-custom-6a889c89a3449249\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89a353d468\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"font-weight: 400;\">Sorti365 does not have a supply or traffic problem. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">He has a behavioral <\/span><b>friction problem at the moment of decision.<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a353d468{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a353d468{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a353d468{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a353d468{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<a href=\"https:\/\/www.sorti.ec\/home\" target=\"\" class=\"vc_single_image-wrapper\"><img width=\"300\" height=\"100\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2026\/03\/logo_sorti_web-300x100.png\" class=\"vc_single_image-img attachment-medium\" alt=\"\" title=\"logo_sorti_web\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2026\/03\/logo_sorti_web-300x100.png 300w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2026\/03\/logo_sorti_web-1024x342.png 1024w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2026\/03\/logo_sorti_web-768x256.png 768w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2026\/03\/logo_sorti_web.png 1163w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-9 thegem-custom-6a889c89a3c868346\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c89a3c87\"><div class=\"wpb_wrapper thegem-custom-6a889c89a3c868346\"><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #429AE2;background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #42abd6;background-color: #ffffff;\">1<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c89a3d2e {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-6a889c89a3d2e\" class=\"gem-divider\" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89a3dd22340\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\"><span style=\"color: #fff;\">The audit identifies exactly where behavior breaks<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a3dd22340{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a3dd22340{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a3dd22340{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a3dd22340{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #429AE2;background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #42abd6;background-color: #ffffff;\">2<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c89a3e58 {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-6a889c89a3e58\" class=\"gem-divider\" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89a3ee43313\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\"><span style=\"color: #fff;\">The audit validates with psychological models and competitive benchmarking<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a3ee43313{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a3ee43313{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a3ee43313{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a3ee43313{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #429AE2;background-position: center top;padding-top: 15px;padding-bottom: 25px;\"><div class=\"gem-dropcap gem-dropcap-shape-circle gem-dropcap-style-medium\"><span class=\"gem-dropcap-letter\" style=\"color: #42abd6;background-color: #ffffff;\">3<\/span><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c89a3f5d {margin-top: -43px !important;}<\/style><div id=\"thegem-divider-6a889c89a3f5d\" class=\"gem-divider\" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89a3fe22541\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\"><span style=\"color: #fff;\">The audit translates this into direct revenue growth opportunities.<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a3fe22541{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a3fe22541{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a3fe22541{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a3fe22541{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section id=\"vc_section-6a889c89a433f\" class=\"vc_section\"><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-6a889c89a45b9\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1775086974026 thegem-custom-6a889c89a45af718 vc_row-has-fill\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-6a889c89a45b9\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c89a475e6633\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c89a475f\"><div class=\"wpb_wrapper thegem-custom-6a889c89a475e6633\"><div class=\"centered-box\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-large angle-90deg gem-icon-shape-square\"  style=\"border-color: #00000000;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #00000000;\"><span class=\"gem-icon-half-1\" style=\"color: #6BE0EF;\"><span class=\"back-angle\">&#xf5ed;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #00BCD4;\"><span class=\"back-angle\">&#xf5ed;<\/span><\/span><\/div><\/div><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1775087797993 thegem-vc-text thegem-custom-6a889c89a48784166\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2 style=\"text-align: center;\"><span style=\"color: #5f727f;\"><span class=\"light\">What the audit includes<\/span><\/span><\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a48784166{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a48784166{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a48784166{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a48784166{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid thegem-custom-6a889c89a4a326773 custom-inner-column-6a889c89a4a36\" ><div class=\"project-info-shortcode wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a889c89a4bb19599\"><div class=\"vc_column-inner thegem-custom-inner-6a889c89a4bb2\"><div class=\"wpb_wrapper thegem-custom-6a889c89a4bb19599\"><div class='project-info-shortcode project-info-shortcode-style-2'><div class=\"project-info-shortcode-item\"><div style=\"background-color:#6BE0EF; color:#6BE0EF;\" class=\"icon gem-print-icon gem-icon-pack-fontawesome\">&#xf002<\/div><div class=\"title\">Real friction diagnosis<\/div><div class=\"decription\">We detect exactly where the user stops and does not act.<\/div><\/div><div class=\"project-info-shortcode-item\"><div style=\"background-color:#6BE0EF; color:#6BE0EF;\" class=\"icon gem-print-icon gem-icon-pack-elegant\">&#xe08b<\/div><div class=\"title\">Behavioral analysis<\/div><div class=\"decription\">We understand why the action does not occur (motivation, ability, triggers).<\/div><\/div><div class=\"project-info-shortcode-item\"><div style=\"background-color:#6BE0EF; color:#6BE0EF;\" class=\"icon gem-print-icon gem-icon-pack-fontawesome\">&#xf24e<\/div><div class=\"title\">Competitive benchmarking<\/div><div class=\"decription\">We identify what others are doing better and where you are losing.<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a889c89a4d7f6296\"><div class=\"vc_column-inner thegem-custom-inner-6a889c89a4d80\"><div class=\"wpb_wrapper thegem-custom-6a889c89a4d7f6296\"><div class='project-info-shortcode project-info-shortcode-style-2'><div class=\"project-info-shortcode-item\"><div style=\"background-color:#6BE0EF; color:#6BE0EF;\" class=\"icon gem-print-icon gem-icon-pack-material\">&#xf1fc<\/div><div class=\"title\">Conversion audit<\/div><div class=\"decription\">We locate the points where revenue drops: registration, activation and execution.<\/div><\/div><div class=\"project-info-shortcode-item\"><div style=\"background-color:#6BE0EF; color:#6BE0EF;\" class=\"icon gem-print-icon gem-icon-pack-fontawesome\">&#xf0eb<\/div><div class=\"title\">Impact-prioritized insights<\/div><div class=\"decription\">It is not a report, it is clarity on what to move first to generate results.<\/div><\/div><div class=\"project-info-shortcode-item\"><div style=\"background-color:#6BE0EF; color:#6BE0EF;\" class=\"icon gem-print-icon gem-icon-pack-material\">&#xf3c3<\/div><div class=\"title\">Growth framework<\/div><div class=\"decription\">You get a structured base to optimize and scale continuously.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/section><div id=\"vc_row-6a889c89a5123\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1639235051265 thegem-custom-6a889c89a51179258 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c89a53076999\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c89a5308 vc_custom_1639235165273\"><div class=\"wpb_wrapper thegem-custom-6a889c89a53076999\"><div id=\"fullwidth-block-6a889c89a5568\" class=\"fullwidth-block fullwidth-block-parallax-fixed clearfix\" data-mobile-parallax-enable=\"0\" style=\"background-color: #f0f3f2;\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"fullwidth-block-6a889c89a5568\")); }<\/script><div class=\"fullwidth-block-background\" style=\"background-image: url(https:\/\/xavierquimi.com\/wp-content\/uploads\/2021\/12\/xavierquimi-bg-sino-auditas-1.png);background-repeat: no-repeat; background-size: cover;background-position: center top;\"><\/div><div class=\"fullwidth-block-inner\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1775344732769 thegem-vc-text thegem-custom-6a889c89a56997582\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-xlarge\" style=\"text-align: right; font-size: 70px;\"><span class=\"title-xlarge-smp\" style=\"color: #3c3950; font-size: 70px; line-height: 90px;\">Clarify<\/span><br \/>\n<span class=\"title-xlarge-smp\" style=\"color: #636881; font-size: 70px; line-height: 90px;\">your doubts about your<\/span><br \/>\n<span class=\"title-xlarge-smp\" style=\"color: #a0a1b5; font-size: 70px; line-height: 00px;\">digital system<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a56997582{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a56997582{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a56997582{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a56997582{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c89a56fd {margin-top: 80px !important;}<\/style><div id=\"thegem-divider-6a889c89a56fd\" class=\"gem-divider\" style=\"\" ><\/div>\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center   z-index\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper\"><img width=\"327\" height=\"692\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2026\/04\/xavierquimi-bg-auditoria-objeciones-1.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"xavierquimi-bg-auditoria-objeciones\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2026\/04\/xavierquimi-bg-auditoria-objeciones-1.png 327w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2026\/04\/xavierquimi-bg-auditoria-objeciones-1-142x300.png 142w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-6a889c89a5c5e\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1639238397813 thegem-custom-6a889c89a5c521984 vc_row-has-fill vc_row-o-equal-height vc_row-flex\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-6a889c89a5c5e\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a889c89a5e3f2022 vc_col-has-fill\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c89a5e40 vc_custom_1775344353260\"><div class=\"wpb_wrapper thegem-custom-6a889c89a5e3f2022\"><div class=\"clearboth\"><\/div><div id=\"thegem-divider-6a889c89a5ea4\" class=\"gem-divider\" style=\"\" ><\/div><div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium gem-icon-with-text-float-right gem-icon-with-text-flow\" ><div style=\"margin-bottom:0px;padding-right: 20px;padding-left: 70px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-circle\"  style=\"border-color: #11233E;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #11233E;\"><span class=\"gem-icon-half-1\" style=\"color: #00BCD4;\"><span class=\"back-angle\">&#xf1fe;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #00BCD4;\"><span class=\"back-angle\">&#xf1fe;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89a5ff45176\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h2\"><span style=\"color: #bdeff5;\"><span class=\"light\">What<\/span> you get<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a5ff45176{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a5ff45176{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a5ff45176{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a5ff45176{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89a60db436\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: rgba(255,255,255,0.85);\">You identify real friction and obtain concrete UX\/UI actions to improve conversion and performance in critical points of the digital system.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a60db436{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a60db436{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a60db436{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a60db436{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c89a6127 {margin-top: 56px !important;}<\/style><div id=\"thegem-divider-6a889c89a6127\" class=\"gem-divider\" style=\"\" ><\/div><\/div><\/div><div class=\"clearboth\"><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a889c89a62a68224 vc_col-has-fill\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c89a62a7 vc_custom_1639239978018\"><div class=\"wpb_wrapper thegem-custom-6a889c89a62a68224\"><div class=\"clearboth\"><\/div><div id=\"thegem-divider-6a889c89a62fa\" class=\"gem-divider\" style=\"\" ><\/div><div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium gem-icon-with-text-float-right gem-icon-with-text-flow\" ><div style=\"margin-bottom:0px;padding-right: 20px;padding-left: 70px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-circle\"  style=\"border-color: #11233E;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #11233E;\"><span class=\"gem-icon-half-1\" style=\"color: #00BCD4;\"><span class=\"back-angle\">&#xf1fe;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #00BCD4;\"><span class=\"back-angle\">&#xf1fe;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89a63e97455\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h2\"><span style=\"color: #bdeff5;\"><span class=\"light\">How<\/span> it works<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a63e97455{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a63e97455{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a63e97455{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a63e97455{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89a64ba7532\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: rgba(255,255,255,0.85);\">Analyze real user behavior and detect where the action breaks; thus, you translate friction into clear, applicable and impact-prioritized improvements.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a64ba7532{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a64ba7532{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a64ba7532{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a64ba7532{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c89a6502 {margin-top: 56px !important;}<\/style><div id=\"thegem-divider-6a889c89a6502\" class=\"gem-divider\" style=\"\" ><\/div><\/div><\/div><div class=\"clearboth\"><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a889c89a667c7691 vc_col-has-fill\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c89a667d vc_custom_1775344365083\"><div class=\"wpb_wrapper thegem-custom-6a889c89a667c7691\"><div class=\"clearboth\"><\/div><div id=\"thegem-divider-6a889c89a66ce\" class=\"gem-divider\" style=\"\" ><\/div><div class=\"gem-icon-with-text gem-icon-with-text-icon-size-medium gem-icon-with-text-float-right gem-icon-with-text-flow\" ><div style=\"margin-bottom:0px;padding-right: 20px;padding-left: 70px;margin-top:0px; \" class=\"gem-icon-with-text-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-circle\"  style=\"border-color: #11233E;opacity: 1;\"><div class=\"gem-icon-inner\" style=\"background-color: #11233E;\"><span class=\"gem-icon-half-1\" style=\"color: #00BCD4;\"><span class=\"back-angle\">&#xf1fe;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #00BCD4;\"><span class=\"back-angle\">&#xf1fe;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-icon-with-text-content\" ><div class=\"gem-icon-with-text-text\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89a67d14992\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h2\"><span style=\"color: #bdeff5;\"><span class=\"light\">What<\/span> necesitas<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a67d14992{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a67d14992{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a67d14992{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a67d14992{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89a68df1649\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: rgba(255,255,255,0.85);\">You need a minimal team to implement specific improvements focused on critical funnel points, achieving results from the first optimizations.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a68df1649{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a68df1649{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a68df1649{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a68df1649{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c89a693f {margin-top: 56px !important;}<\/style><div id=\"thegem-divider-6a889c89a693f\" class=\"gem-divider\" style=\"\" ><\/div><\/div><\/div><div class=\"clearboth\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-6a889c89a6bf1\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1775350377076 thegem-custom-6a889c89a6be74803 vc_row-has-fill\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-6a889c89a6bf1\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c89a6d7c3793\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c89a6d7d\"><div class=\"wpb_wrapper thegem-custom-6a889c89a6d7c3793\"><div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c89a6dca {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-6a889c89a6dca\" class=\"gem-divider\" style=\"\" ><\/div>\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a889c89a6e5c9371\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">WHO IS THE AUDIT LEADER?<\/span><\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a6e5c9371{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a6e5c9371{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a6e5c9371{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a6e5c9371{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"clearboth\"><\/div><style>#thegem-divider-6a889c89a6eaa {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-6a889c89a6eaa\" class=\"gem-divider\" style=\"\" ><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><section id=\"vc_section-6a889c89a6f8a\" class=\"vc_section\"><div id=\"vc_row-6a889c89a71b5\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1632434759567 thegem-custom-6a889c89a71ac6464\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c89a73478035\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c89a7348\"><div class=\"wpb_wrapper thegem-custom-6a889c89a73478035\"><div id=\"fullwidth-block-6a889c89a73b7\" class=\"fullwidth-block clearfix\"  style=\"\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"fullwidth-block-6a889c89a73b7\")); }<\/script><div class=\"fullwidth-block-inner\"><div class=\"container\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1639008277911 thegem-custom-6a889c89a754e2978 vc_row-has-fill custom-inner-column-6a889c89a7557\" ><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a889c89a76dd156 vc_col-has-fill\"><div class=\"vc_column-inner thegem-custom-inner-6a889c89a76de vc_custom_1632440046260\"><div class=\"wpb_wrapper thegem-custom-6a889c89a76dd156\"><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-title\" style=\"background-color: #00BCD4;padding-top: 3px;padding-bottom: 7px;\"><\/div><div class=\"gem-textbox-content\" style=\"background-color: #11233E;background-position: center top;padding-top: 55px;padding-bottom: 46px;\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1778019916577 thegem-vc-text thegem-custom-6a889c89a77fa8319\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">I am Xavier Quim\u00ed, creator of the<strong> <span style=\"color: #33cccc;\">\"Digital Inspection\"<\/span><\/strong>method, focused on detecting real frictions that affect conversion in digital systems.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">I have worked analyzing how users interact with interfaces, identifying points where the experience breaks and the decision does not occur. <\/span><\/p>\n<p><span style=\"color: #ffffff;\">The<em><strong> <span style=\"color: #33cccc;\">\"Digital Inspection\"<\/span><\/strong><\/em> evaluates real behavior to understand why it does not convert; moreover, it defines concrete actions that optimize experience and enable results.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a77fa8319{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a77fa8319{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a77fa8319{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a77fa8319{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a889c89a79ab8829\"><div class=\"vc_column-inner thegem-custom-inner-6a889c89a79ac\"><div class=\"wpb_wrapper thegem-custom-6a889c89a79ab8829\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center  vc_custom_1766775507131\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper\"><img width=\"677\" height=\"772\" src=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/xavierquimi-auditoria-web.png\" class=\"vc_single_image-img attachment-large\" alt=\"Auditor\u00eda web orientada a conversi\u00f3n y crecimiento\" title=\"xavierquimi-auditoria-web\" srcset=\"https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/xavierquimi-auditoria-web.png 677w, https:\/\/xavierquimi.com\/wp-content\/uploads\/2025\/12\/xavierquimi-auditoria-web-263x300.png 263w\" sizes=\"(max-width: 677px) 100vw, 677px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vc_row-6a889c89a810e\" class=\"vc_row wpb_row vc_row-fluid z-index vc_custom_1775351537355 thegem-custom-6a889c89a81036996\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a889c89a82d76642\" ><div class=\"vc_column-inner thegem-custom-inner-6a889c89a82d9\"><div class=\"wpb_wrapper thegem-custom-6a889c89a82d76642\"><div id=\"fullwidth-block-6a889c89a8356\" class=\"fullwidth-block clearfix\"  style=\"background-color: #11233E;\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"fullwidth-block-6a889c89a8356\")); }<\/script><div class=\"fullwidth-block-inner\"><div class=\"container\"><div class=\"gem-textbox\"  ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-position: center top;\"><div class=\"gem-alert-box centered-box\"><div class=\"gem-alert-inner\"><div class=\"gem-alert-box-picture\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-xlarge angle-90deg gem-icon-shape-circle gem-simple-icon\"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #6BE0EF;\"><span class=\"back-angle\">&#xf5ed;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #00BCD4;\"><span class=\"back-angle\">&#xf5ed;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-alert-box-content\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1775355261895 thegem-vc-text thegem-custom-6a889c89a85b72677\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"title-h1\"><span style=\"color: #6be0ef;\">Activate the growth of your digital system<\/span><\/div>\n<div class=\"styled-subtitle\"><span style=\"color: #ffffff;\">Detect and correct the friction points that are slowing down your conversion.<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a889c89a85b72677{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a889c89a85b72677{display: block!important;}}@media screen and (max-width: 1023px) 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onmouseleave=\"this.style.borderColor='#6BE0EF';this.style.backgroundColor='transparent';this.style.color='#FFFFFF';\" onmouseenter=\"this.style.backgroundColor='#6BE0EF';this.style.color='#FFFFFF';\" href=\"https:\/\/forms.gle\/Jrn6Ui3uWQ4CqwzC7\" target=\"_blank\">Schedule<i class=\"gem-print-icon gem-icon-pack-elegant\">&#x39;<\/i><\/a><\/div> <\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_empty_space\"   style=\"height: 60px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":39516,"parent":36776,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-30919","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v27.4) - 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