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Detect what is holding back the growth of your digital business

Inspección digital

Digital inspection to identify friction points and make evidence-based
decisions that improve conversion and performance.
Locate friction in your funnel and experience
Identify what is blocking conversion
Prioritize actions with real impact on results
DIGITAL INSPECTION
Fast diagnostic focused on detecting real system problems (this is not a sales pitch)
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 It is not a traffic problem. It is a system problem. 
The user does not understand what to do

Problems in UX, copy and hierarchy affect understanding and stop action.

Your system loses users in the process

There are friction points in the journey that, as a result, lead to abandonment before conversion.

You are making decisions without evidence

There is no real validation (AMOM, surveys, retention) to optimize the product.

Digital inspection: system to detect and validate real problems

Digital inspection is not a review. It is a structured analysis of the digital system based on UX, behavior and validation.

Digital system analysis (UX/UI + behavior)

Interface, interaction, usability and user flow are evaluated to detect real friction points in the experience.

Identification of friction and drop-off points

The full journey is analyzed to detect frictions and, in this way, understand why the user abandons before converting. antes de convertir.

Problem validation (real evidence)

Data and validation are contrasted: AMOM, surveys, observability and user behavior (retention).

Prioritization and decision-making

Concrete actions are defined based on impact on conversion, growth and system performance.

UX-based diagnosis, data, and validation to detect real problems in your system

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From friction to validation

How real blockers were detected and solved in the Sorti365 system

Problem

Sorti365 is a sports prediction platform focused on conversion (betting) and retention. In this case, Sorti365 shows a critical gap in its initial funnel: the user arrives, explores, but does not execute the key action (placing a bet or registering with real intent).

The problem is not traffic or basic value proposition, but early activation..

1
There is friction at the most sensitive step: from intención → acción;  For example, touching a quota and not understanding the next step.
2
The initial experience does not sufficiently reduce uncertainty nor guide the decision.
3
The home structure generates high cognitive load (multiple modules, duplicated navigation, lack of hierarchy).
Cost of not acting:
  • Direct loss of conversion at the highest volume point (top of funnel)
  • Por un lado, mayor CAC efectivo (pagas por tráfico que no se activa);
  • En consecuencia, menor LTV por baja activación inicial (no hay hábito → no hay recurrencia).

Analysis

Triggers (P)
● Visible CTAs but without continuity
● Lack of guidance after the first interaction
● Gap: break in the action flow

Impact: the user hesitates and does not execute
Motivation (M)
● Low social proof
● Lack of urgency in decision-making
● Gap: lower activation

Impact: lower impulse to act
Ability (A)
● Unclear flow for first action
● Too many options (cognitive load)
● Gap: lower ease of use

Impact: the user hesitates and does not execute
Conclusión del análisis:

Sorti365 does not fail to attract or show options, it fails to convert intention into action due to cognitive friction and lack of behavioral continuity. convertir intención en acción por fricción cognitiva y falta de continuidad conductual.

Validation

1. Fogg
◆ Motivation is present but insufficient
◆ Ability is reduced by friction
◆ Prompts do not guide the action

Result: the behavior (placing a bet) does not occur.
2. Cognitive Biases
Failures in activating key mechanisms:

◆ Too many options (cognitive load)
◆ Flow without continuity
◆ Lack of social proof

Result: absence of confidence reduces economic decision-making.
3. CRO
Clear pattern in digital products:

◆ Losses in key micro-moments
◆ Friction at the decision point
◆ Lack of clarity in the next step

Finding: “The main drop-off occurs in reaction.”
4. Evidence
◆ Competitors guide action better
◆ Sorti365 introduces ambiguity
◆ Deviation from market standards

This is not perception: it is a clear deviation from the market standard.

Result

Conversion (direct revenue)
  • Increase in activation rate 
  • Improvement in the critical step: selection → execution
  • +15% to +30% activation
Acquisition efficiency
  • Lower effective CAC (more users convert with the same traffic)
  • Better ROI in paid media campaigns
Retention and LTV
  • Reduced time to first action → higher probability of habit formation 
  • Increase in early recurrence
Impacto estructural
  • Behavioral activation system
  • Aligns product, marketing and user
  • Scalable growth framework
Executive summary

Sorti365 does not have a supply or traffic problem.

He has a behavioral friction problem at the moment of decision..

1
The audit identifies exactly where behavior breaks
2
The audit validates with psychological models and competitive benchmarking
3
The audit translates this into direct revenue growth opportunities.

What the audit includes

Real friction diagnosis
We detect exactly where the user stops and does not act.
Behavioral analysis
We understand why the action does not occur (motivation, ability, triggers).
Competitive benchmarking
We identify what others are doing better and where you are losing.
Conversion audit
We locate the points where revenue drops: registration, activation and execution.
Impact-prioritized insights
It is not a report, it is clarity on what to move first to generate results.
Growth framework
You get a structured base to optimize and scale continuously.
Clarify
your doubts about your
digital system
What you get

You identify real friction and obtain concrete UX/UI actions to improve conversion and performance in critical points of the digital system.

How it works

Analyze real user behavior and detect where the action breaks; thus, you translate friction into clear, applicable and impact-prioritized improvements.

What necesitas

You need a minimal team to implement specific improvements focused on critical funnel points, achieving results from the first optimizations.

WHO IS THE AUDIT LEADER?

I am Xavier Quimí, creator of the "Digital Inspection"method, focused on detecting real frictions that affect conversion in digital systems.

I have worked analyzing how users interact with interfaces, identifying points where the experience breaks and the decision does not occur.

The "Digital Inspection" evaluates real behavior to understand why it does not convert; moreover, it defines concrete actions that optimize experience and enable results.

Auditoría web orientada a conversión y crecimiento
Activate the growth of your digital system
Detect and correct the friction points that are slowing down your conversion.
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